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The More Things Change the More They Stay the Same with Beth Corbett, RR Donnelley

Gooder Podcast featuring Beth Corbett

Packaging and Supply Chain Trends and Plans: Start planning now!

Beth Corbett is a brand packaging leader who has merged her background in marketing and sales with her passion for cannabis and CBD products to become a leading packaging consultant to this exploding market.

Beth shares her insights on how COVID-19 and international policies are impacting long and short-term issues related to domestic and global sourcing and environmental packaging innovations. She also shares how new technologies not only make a greener supply chain but can enhance consumer, customer and retailer relations.

In this episode you will learn:

  • How transparent communication and sharing of data can strengthen your relationships with retailers.
  • How just-in-time inventory is being redefined.
  • What new technologies in environmental packaging need to be explored further and championed by major brands.
  • How Augmented Reality can build a bridge with consumers when other marketing tactics cannot be used.
  • Why relationships and planning are worth more than money.

Watch Now Below

Gooder Podcast

The More Things Change the More They Stay the Same with Beth Corbett, RR Donnelley

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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The Why Behind the Buy Podcast: Adapting for Survival and Planning for Growth (feat. David Lemley)

Outside of the human health crisis, one of the most visible effects of COVID-19 has been on the retail industry, with brands forced into an overnight shift of their go-to-market strategy. This episode of The Why Behind The Buy is focused on strategies and tactics that will help retail brands survive the current environment and build a foundation for growth. Host Monique Ruiz talks with retail marketing experts David Lemley, Founder, President & Chief Strategist of Retail Voodoo, and Leroy Anthony, Claritas’ Vice President of Business Development, about how data is helping prepare for what comes next.

Nutrisystem case study: www.claritas.com/cs-Nutrisystem.html

Retail Voodoo: www.retail-voodoo.com/

Preview David Lemley’s book: www.retail-voodoo.com/book/

February episode – The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme: podcasts.apple.com/us/podcast/blac…i=1000466065513

Download more podcast episodes: podcasts.apple.com/us/podcast/the-…uy/id1441029170

Learn about Claritas and find your best customers: claritas.com

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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Retail Rundown Podcast – with David Lemley and Shilpa Rao

JCPenney in talks with Amazon, the fate of small business, and the future in-store experience.

No time for news? We’ve got you covered. Welcome to the Retail Rundown, your go-to weekly podcast where RETHINK Retail teams up with industry experts to deliver the top trending news stories in retail.

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Hosted by Julia Raymond

Written and produced by Gabriella Bock

Edited by Trenton Waller

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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Brand Therapy Podcast featuring David Lemley

Episode 75. How do food brands survive the pandemic?

What does it take for a food brand to survive during the pandemic? 🍽 In this episode, food enthusiasts and brand strategists Phil and Lauren discuss the recipe to food brand success with guest Retail Voodoo President David Lemley. A fellow brand strategist, David reflects on his experience with Starbucks, Sur la Table, and more to share branding ideas that set food brands apart in tough times. For anyone in—or passionate about—food or branding, this is the episode for you.

Listen on Brand Therapy’s Website

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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Episode 72- Branding with David Lemley of Retail Voodoo

The Smallholder Food Business Development Institute Podcast

Branding. Live by it. If your brand ain’t working for you, it ain’t working. Join us as I chat with David Lemley of Retail Voodoo on how to get your brand squared away. And then of course, it is off to the welders with you so you can get one for your cattle! JK, we freeze brand them now.

Listen on Anchor

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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Everybody Brands Podcast with Brian Soy

Beloved and Dominant Brands: A Conversation with David Lemley

Episode Summary

Brand Strategist and agency principal David Lemley thrives at the intersection of culture and the outdoors and proves meaningful impact isn’t relegated to Manhattan. David helped put the Pacific Northwest on the map as a thought leader in design, working with brands that are ambitious, fearless, and out to change the world. He believes that brand should inspire deep and meaningful connections with real people and enthusiastically do good.

Episode Notes

David Lemley has had a creative and strategic hand in shaping some of the world’s most iconic brands including Starbucks, REI, Pampers, and Nintendo. As the Founder and Chief Strategist of Seattle-based Retail Voodoo, David is on a mission to help better-for-you brands win customer’s hearts, minds, and souls. He partners with marketers, investors, and founder-owners to unlock the power of their brand’s promise to engage consumers, spark innovation, identify opportunity, and drive exponential growth.

This episode is brought to you by Aespire Websites Made Simple, the visual website builder that helps you build a professional site that grows with your business.

David Lemley published his first book, Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominencea highlight of the very first model David and Retail Voodoo uses in their brand strategy development process.

Some of the questions David and Brian discuss include:

  • In an age where people care more about “what’s in it for me,” are you finding that consumers are still really tied in with the “Why?”
  • Based on industry and a culture perspective, how do you define branding?
  • What are some of the myths that you encounter around branding?
  • What do you tell someone who doesn’t believe their brand is a valuable business asset?
  • How can a business and brand do a better job of using story to keep promises?

As you listen, you’ll learn about a mutual colleague whom David counts as a major influence on his thinking and interviews in Beloved and Dominant Brands.

Listen on Apple Podcasts

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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Marketing Upheaval Podcast: David Lemley on Retail and Better-For-You Brands

Ep 28. David Lemley, Founder of Retail Voodoo on retail and “Better For You” Brands.

A pioneer in retail with a purpose, talks about the upsurge in healthier products and how to create a brand for long-term success.

Listen on Marketing Upheaval

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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Soup-To-Nuts Podcast

Why having a killer idea, product and passion isn’t enough for long-term success – featuring David Lemley

As consumer interest in health, wellness and sustainability has lifted better-for-you brands out of the dark corners of stores to become a mainstream phenomenon in every category, marketers have gravitated to founders’ stories and social missions to attract the attention purpose-driven consumers.

And while branding expert David Lemley argues in his new book Beloved & Dominant Brands that this is good because “the world needs more companies devoted to environmental sustainability, transparency in sourcing, clean ingredients, fair wages and ethical practices,” he also notes that “good isn’t enough” to sustain a company long-term in today’s competitive food and beverage marketplace.

Listen Now on Food Navigator

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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Confessions of a Marketer Podcast: Marketing Starbucks (2 of 2)

Featuring David Lemley

On Episode 98, David Lemley is back to continue our chat about retail marketing. This time we focus on his time early on at Starbucks, which taught him a lot. He takes that education with him today to help him current client roster. There are some valuable lessons in David’s story—plus he gives us a look at the future.

Listen on Confessions of a Marketer

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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Brand Secrets and Strategies Podcast

David Lemley With Retail Voodoo, Why Brands Need To Become Good Citizens To Win Over Future Shoppers

Sustainable brand growth that attracts future shoppers will be tied to ethical practices including conscientious human-like characteristics. Aligning with mission-based causes, Citizen Brandhood is the focus of David’s new book, Beloved & Dominant Brands.  

Welcome. The primary thing that sets natural brands apart from their mainstream competitors is the Achilles heel of their competition. Let me explain. Mainstream brands, retailers, and solution providers tend to commoditize the natural consumer. They tend to commoditize the way that everyone shops, and the stores that you shop in. Let me explain. Big companies tend to think of their consumers as all being the same. Very generic, if you will. In other words, female, head of household, 2.3 kids, et cetera. There’s not a lot of differentiation. I believe that this is one of the fundamental reasons why they struggle so much at retail.

I’ve talked a lot about how natural brands are responsible for sustainable growth across every category and every channel. In fact, on every single podcast page, there’s a link to the 2016 feature article that I wrote for the 2016 Management Handbook. The point is this, in the absence of natural organic, every category would be flat or declining. This is why natural organic products are so important to mainstream retailers, and why so many mainstream brands are acquiring them. 

So, why does this matter? Because they’re trying to understand that unique consumer that buys your products. They’re trying to tap into that magic that you have, in terms of your ability to relate to and connect with that consumer. Now the reality is that understanding who this core consumer is, takes a lot more than just simply acquiring a company. This is your greatest opportunity to differentiate yourself from your mainstream counterparts. This is your greatest opportunity to stand out on a crowded shelf. And more importantly, if you leverage this properly, this is going to give you a significant and sustainable competitive advantage at retail. 

In other words, retailers want three things. They want more traffic in their store, they want a reasonable profit, and they want a competitive advantage in their market. You have the opportunity to provide that by educating the retailer about that unique consumer that your product drives into the stores. 

This is why today’s show matters. This should be at the heart and soul of your brand positioning. This is the foundation that you need to be building your brand on. And today’s special guest is the absolute perfect person to help communicate this to you. You’re going to want to stay tuned.

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

Connect with David