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Brand Slam Episode 6 featuring Tomato Bliss

Brand Slam Episode 6 – Branding with Soul Instead of Spreadsheet

On episode 6 of Brand Slam our guest is Marie Krane with Tomato Bliss. She and her team grow and prepare 100% heirloom tomato products. Their products are bursting with flavor, holistically-grown & simply prepared.

Download now to watch this fun and informative webinar where we audit Tomato Bliss’ brand ecosystem and identify gaps, highlight opportunities and help the team understand where to focus her marketing spend.

Brand Slam was created by Retail Voodoo to help CPG entrepreneurs in food, beverage, and wellness reduce their struggle with brand growth in the face of Covid-19. Using the auditing process models created by Retail Voodoo to develop Brand Ecosystems, (which we’ve used for some of the world’s most beloved brand and featured in the book Beloved & Dominant Brands,) we will benchmark Tomato Bliss and provide strategies to help Marie and the rest of her team regain brand traction.

More about Tomato Bliss: Heirloom tomatoes, carefully grown and perfectly preserved, taste better, like just picked-in-August better, like eat-it-straight-from-the-jar-with-a-spoon better.

They believe heirloom tomatoes are the best tomatoes in the world. Best for flavor, Best for health. Best for earth.

Tomato Bliss is a woman-owned company. They plant differently: with heirloom seeds in fertile soil (not hydroponic liquid). They grow differently: by hand, supporting farmers, protecting the land. They preserve differently: with sun-ripened fruit and real ingredients, in small batches, within a few miles of where we grow. We don’t use chemicals, calcium chloride or GMO anything.

And if that wasn’t enough to sell you, their tomatoes come from fertile fields on family farms in southwest Michigan. Known as the fruitbelt of the Midwest, the fertile soil and perfect summer climate combine to make the perfect heirloom tomatoes. We sustainably grow our own heirloom tomatoes and collaborate with sustainably-minded family farmers.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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Brand Slam Episode 5 – featuring Plant Works

Brand Slam 5 – Finding Your True Audience and Standing Out in a Crowded Category

Download now to watch this fun and informative webinar where we audit Plant Works’ brand ecosystem and identify gaps, highlight opportunities and help the team understand where to focus her marketing spend.

Brand Slam was created by Retail Voodoo to help CPG entrepreneurs in food, beverage, and wellness reduce their struggle with brand growth in the face of Covid-19. Using the auditing process models created by Retail Voodoo to develop Brand Ecosystems, (which we’ve used for some of the world’s most beloved brand and featured in the book Beloved & Dominant Brands,) we will benchmark Plant Works and provide strategies to help Anna, Trever and the rest of their team regain brand traction.

More About Plant Works: Being workout and protein fanatics, trying to maintain a better-for-you, more plant-centric diet, they made the switch from whey protein powders to plant protein powders. They soon grew tired of drinking terrible tasting shakes, made with low-quality proteins that lacked the right ratio of essential amino acids to help our bodies recover, so they decided to make their own. 18 months and many failed attempts later, they finally built a formula that met their goals. They combined a blend of high-quality plant proteins with super herbs, adaptogens, added BCAA’s and a few other natural ingredients to create a great tasting plant-based performance protein powder that helps the body recover, rebuild, and repeat.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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Brand Slam | Call For Entries for Season Two

Retail Voodoo is recruiting participants for Season 2 of Brand Slam – Episodes starting March 2021.

CPG brands spend a lot of time telling consumers how different they are. And with the brand world changing faster than ever, the fundamentals of brand building are receiving scrutiny. What is a brand anyway? A logo? An idea? An ad campaign?

We have decided to answer those questions, in real-time and have created a monthly workshop for food, beverage, health and wellness company founders looking to gain insights on how to use brand positioning, language and strategy to gain unfair advantage in the market. Learn what opportunities and details Retail Voodoo looks for when building a strong brand and how your brand must use these tools to educate consumers about it.

Our Brand Slam Brand Tune-Up will start by auditing and benchmarking your brand against competitors in your categories to develop a powerful platform for brand growth. Our goal is to help you think about building a stronger brand by giving you tools and examples from a live case study.

Each month, Retail Voodoo’s David Lemley will choose one entrepreneurial brand (maybe yours?) to showcase the lessons and strategic thinking that go into building the heart of a brand – in a live broadcast.

Are you ready for a Brand Slam?

Application Criteria

  • Must be a food, beverage, wellness, or fitness brand
  • Applicants should be $2M or less in annual revenue
  • Must be in market a minimum of 6 months
  • Must be based, and doing business, in North America

Watch Previous Episodes:

Sign Up To Apply – Deadline: January 15, 2021

We can’t wait to meet you!

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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Brand Slam Episode 4 – featuring Nature’s Nosh

Brand Slam Episode 4: Learning How to Grow and Market a CBD Brand

On episode 4 of Brand Slam our guest is Liza Cohen from Nature’s Nosh. Nature’s Nosh is a dried fruit and nut bites infused snacking brand infused with hemp-derived from CBD.

Brand Slam was created by Retail Voodoo to help CPG entrepreneurs in food, beverage, and wellness reduce their struggle with brand growth in the face of Covid-19. Using the auditing process models created by Retail Voodoo to develop Brand Ecosystems, (which we’ve used for some of the world’s most beloved brand and featured in the book Beloved & Dominant Brands,) we will benchmark Nature’s Nosh and provide strategies to help  Liza and her team regain brand traction.

More About Nature’s Nosh: The idea for Nature’s Nosh came to founder Liza Cohen in 2017 (around the same time that she began culinary school), while vacationing with a friend’s family. On this trip, her friend’s mom would sneak away from her grown kids each morning to smoke CBD as her form of relaxation and pain-relief. The idea for Nature’s Nosh was immediately born and the mission was clear: They aim to remove the negative stigma associated with cannabis consumption while making it healthy and convenient for consumers to reap the natural benefits of this functional ingredient. 

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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Brand Slam Episode 3 – featuring Red Plate Foods

Brand Slam Episode 3: Learning Where to Invest Marketing Funds as a Start-Up Food Brand

Learn the category audit techniques these leading brands have leveraged to average triple-digit growth.

In this episode you will meet Red Plate Foods founder, Becca Williams.  As a true advocate for the allergen-avoidant community, Becca and her husband started Red Plate Foods to create a plethora of bakery-fresh desserts, and food-service favorite foods for an audience looking to avoid the top 8 most common food allergies.

Brand Slam was created by Retail Voodoo to help CPG entrepreneurs in food, beverage and wellness reduce their struggle with brand growth in the face of Covid-19. Using the auditing process models created by Retail Voodoo to develop Brand Ecosystems, (which we’ve used for some of the world’s most beloved brand and feature in the book Beloved & Dominant Brands,) we benchmark Red Plate Foods and provide strategies to help Becca gain brand traction and learn where to start on her plan for growth and brand traction.

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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Brand Slam Episode 2 – The Life Cycle of Better-For-You Brands

Learn the category audit techniques these leading brands have leveraged to average triple-digit growth.

In this episode of Brand Slam we will cover how better-for-you brands can move from First and Only to Beloved and Dominant.

As covered in David’s book, Beloved and Dominant Brands, the brand ecosystem allows you to develop a realistic, unbiased assessment of your current state and your market opportunities based upon competition, your company culture, and your brand’s strengths and weaknesses. This analysis combined with a deep understanding of the changing nature of consumer preferences provides the platform on which brand strategy is built.

Watch as we host a Q&A with David Lemley, focused on solving a brand’s pain points across the brand ecosystem. Pain points that we have been hearing from the market this year. The tools and tips we will offer will give you insights on the areas of your brand that you can impact immediately, and how to plan for the future.

Brand Slam was created by Retail Voodoo to help CPG entrepreneurs in food, beverage and wellness reduce their struggle with brand growth in the face of Covid-19. Using the auditing process models created by Retail Voodoo to develop Brand Ecosystems, (which we’ve used for some of the world’s most beloved brand and feature in the book Beloved and Dominant Brands,) we uncover key areas that we have seen brand’s struggle at each touchpoint and how to overcome.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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Brand Slam Episode 1 featuring RECIPE 33

Brand Slam Episode 1: Understanding Common Barriers to Brand Relevance in 2020

Learn the category audit techniques these leading brands have leveraged to average triple-digit growth.

In this episode you will meet RECIPE 33 founder, Dan Smith. As a 20-year CPG industry veteran, Dan created RECIPE 33 to innovate an old-fashioned industry (snack nuts). The brand’s signature product is a range of infused almonds made from clean ingredients.

Brand Slam was created by Retail Voodoo to help CPG entrepreneurs in food, beverage and wellness reduce their struggle with brand growth in the face of Covid-19. Using the auditing process models created by Retail Voodoo to develop Brand Ecosystems, (which we’ve used for some of the world’s most beloved brand and feature in the book Beloved & Dominant Brands,) we benchmark Recipe 33 and provide strategies to help Dan and his team get brand traction.

Can’t get enough? Sign up for our next episode with Red Plate Foods, on October 22nd 2020. Register here! Or – sign your own brand up for Season 2 – that starts February 2021.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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Webinar:
How to Adapt
Your Brand to
the "New Normal"

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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The Role of Brand Strategy in Innovation

The Role of Brand Strategy in Innovation from Retail Voodoo on Vimeo.

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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The Cult Brand Value Equation

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

Connect with David