Authority Magazine: 5 Things You Need To Create a Successful Food or Beverage Brand with David Lemley

David Lemley, Founder and President of Retail Voodoo

David Lemley had the chance to be interviewed by Authority Magazine on his thoughts on what food and beverage brands need to be successful today.

Authority Magazine, a Medium publication, is devoted to sharing in-depth, and interesting interviews, featuring people who are authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. They use interviews to draw out stories that are both empowering and actionable.

They believe that good stories should feel beautiful to the mind, heart, and eyes.

Check out the entire interview on Authority Magazine’s website.

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Founder, President, & Chief Strategist
David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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