Brand Slam Episode 1: Understanding Common Barriers to Brand Relevance in 2020
Learn the category audit techniques these leading brands have leveraged to average triple-digit growth.
In this episode you will meet RECIPE 33 founder, Dan Smith. As a 20-year CPG industry veteran, Dan created RECIPE 33 to innovate an old-fashioned industry (snack nuts). The brand’s signature product is a range of infused almonds made from clean ingredients.
Brand Slam was created by Retail Voodoo to help CPG entrepreneurs in food, beverage and wellness reduce their struggle with brand growth in the face of Covid-19. Using the auditing process models created by Retail Voodoo to develop Brand Ecosystems, (which we’ve used for some of the world’s most beloved brand and feature in the book Beloved & Dominant Brands,) we benchmark Recipe 33 and provide strategies to help Dan and his team get brand traction.