Brand Slam Episode 2 – The Life Cycle of Better-For-You Brands

Learn the category audit techniques these leading brands have leveraged to average triple-digit growth.

In this episode of Brand Slam we will cover how better-for-you brands can move from First and Only to Beloved and Dominant.

As covered in David’s book, Beloved and Dominant Brands, the brand ecosystem allows you to develop a realistic, unbiased assessment of your current state and your market opportunities based upon competition, your company culture, and your brand’s strengths and weaknesses. This analysis combined with a deep understanding of the changing nature of consumer preferences provides the platform on which brand strategy is built.

Watch as we host a Q&A with David Lemley, focused on solving a brand’s pain points across the brand ecosystem. Pain points that we have been hearing from the market this year. The tools and tips we will offer will give you insights on the areas of your brand that you can impact immediately, and how to plan for the future.

Brand Slam was created by Retail Voodoo to help CPG entrepreneurs in food, beverage and wellness reduce their struggle with brand growth in the face of Covid-19. Using the auditing process models created by Retail Voodoo to develop Brand Ecosystems, (which we’ve used for some of the world’s most beloved brand and feature in the book Beloved and Dominant Brands,) we uncover key areas that we have seen brand’s struggle at each touchpoint and how to overcome.

Watch more? Check out our inaugural episode with Dan Smith of Recipe 33 or sign up for our next episode with Red Plate Foods on October 22, 2020.

Want to talk with our team about your brand? Drop us a line, let’s talk!

Top Insights

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana