Brand Slam Episode 4 – featuring Nature’s Nosh

November 22, 2020  |  a webinar by David Lemley

Brand Slam Episode 4: Learning How to Grow and Market a CBD Brand

On episode 4 of Brand Slam our guest is Liza Cohen from Nature’s Nosh. Nature’s Nosh is a dried fruit and nut bites infused snacking brand infused with hemp-derived from CBD.

Download now to watch this fun and informative webinar where we audit Nature’s Nosh brand ecosystem and identify gaps, highlight opportunities and help Liza understand where to focus her marketing spend. Brand Slam was created by Retail Voodoo to help CPG entrepreneurs in food, beverage, and wellness reduce their struggle with brand growth in the face of Covid-19. Using the auditing process models created by Retail Voodoo to develop Brand Ecosystems, (which we’ve used for some of the world’s most beloved brand and featured in the book Beloved & Dominant Brands,) we will benchmark Nature’s Nosh and provide strategies to help  Liza and her team regain brand traction.

More About Nature’s Nosh: The idea for Nature’s Nosh came to founder Liza Cohen in 2017 (around the same time that she began culinary school), while vacationing with a friend’s family. On this trip, her friend’s mom would sneak away from her grown kids each morning to smoke CBD as her form of relaxation and pain-relief. The idea for Nature’s Nosh was immediately born and the mission was clear: They aim to remove the negative stigma associated with cannabis consumption while making it healthy and convenient for consumers to reap the natural benefits of this functional ingredient. 

Top Insights

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

Connect with David