Brand Slam Episode 5 – featuring Plant Works

Brand Slam 5 – Finding Your True Audience and Standing Out in a Crowded Category

On episode 5 of Brand Slam our guests are Trever Knoflikc and Anna Peirano from Plant Works. Plant Works is a plant-based protein brand making delicious protein powder with adaptogens, and BCAA’s to help you fuel your awesome.


Download now to watch this fun and informative webinar where we audit Plant Works’ brand ecosystem and identify gaps, highlight opportunities and help the team understand where to focus her marketing spend.

Brand Slam was created by Retail Voodoo to help CPG entrepreneurs in food, beverage, and wellness reduce their struggle with brand growth in the face of Covid-19. Using the auditing process models created by Retail Voodoo to develop Brand Ecosystems, (which we’ve used for some of the world’s most beloved brand and featured in the book Beloved & Dominant Brands,) we will benchmark Plant Works and provide strategies to help Anna, Trever and the rest of their team regain brand traction.

More About Plant Works: Being workout and protein fanatics, trying to maintain a better-for-you, more plant-centric diet, they made the switch from whey protein powders to plant protein powders. They soon grew tired of drinking terrible tasting shakes, made with low-quality proteins that lacked the right ratio of essential amino acids to help our bodies recover, so they decided to make their own. 18 months and many failed attempts later, they finally built a formula that met their goals. They combined a blend of high-quality plant proteins with super herbs, adaptogens, added BCAA’s and a few other natural ingredients to create a great tasting plant-based performance protein powder that helps the body recover, rebuild, and repeat.

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Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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