There’s a tendency among food and beverage brands to leap right into designing whatever is at hand — a new package or a revamped website — without passing Go and collecting $200. In other words, to move straight into execution without consulting strategy first. Or, worse, without any strategy at all.
Design is fun. But design without strategy is the opposite of fun: full of uncertainty, unhelpful personal opinion as feedback, and the real possibility of failure. Skip the strategy and go straight to playing with typography and color, and someone else in your category will make the same moves within about six months.
Our latest eBook outlines the magical intersection between brand strategy and creative execution. You’ll learn why it’s essential that strategy underpins every design project from package to social campaign. You’ll identify whether the business challenges your brand faces stem from strategy problems or poor execution. Finally, you’ll leverage strategy’s secret superpower: to make all creative decisions easier.
