From Data to Insight: Measuring the Warmth of a Smile

As a brand owner, it’s no secret you’ve been entrusted with your company’s most valuable asset: your brand. Data plays a significant role in your drive to understand your most valued customer, what they care about, and how to convert them into loyal fans. It’s also no secret that data alone does not equal knowledge, […]

Using Values to Differentiate & Define Your Brand

Brand values impact relationships and reputation – two key business assets that are earned (rather than bought). When the marketplace is cluttered and consumers have tiny attention spans, brands must bring something more valuable to customers than their product or service. They must connect with consumers through shared principles. Ethos can best be described as […]

Creating a Third Place

In the business of retail brand design, one phrase is so over-used, it’s been rendered almost meaningless. And that phrase should be the most meaningful one in the business. In fact, it employs the word meaningful. “Creating meaningful customer experiences.” Like anything else, this concept is being bandied about because it’s what retailers really want to hear from […]

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