A sustainability thought-leader, marketing and networking tour-de-force, Diana is resourceful, insight-driven, and loaded with can-do energy. 15+ Years into her journey, she deeply understands the importance of gaining team alignment, distilling marketing research into actionable insights, and brand-driven copywriting to build and grow brands.
This week on the Gooder Podcast I had the pleasure of talking with Perteet Spencer, the co-founder of AYO Foods. Using her spidy SPINS senses and her desire to create a brand that celebrates the ingredients, flavors, and culture of the West African diaspora, Perteet takes us on her journey of transition and joy. Along the way we learn how her Liberian upbringing and heritage inspires her new venture and how this cultural view naturally embraces a more inclusive food production system.
Perteet is thrilled to be able to bring all of her passions into her role as co-founder of AYO Foods. Seeking to build a more inclusive food system that reflected her experience growing up in a Liberian family, Perteet launched AYO with her husband Fred last summer with the vision of creating a platform brand that celebrated the ingredients, flavors, and culture of the West African diaspora.
Prior launching AYO, Perteet held brand, sales, and consulting leadership roles at LEGO, General Mills, and SPINS.
When she’s not actively working on AYO, you can usually find Perteet spending time in the kitchen with her two girls or advancing the issues of food equity through her involvement in the Food Recovery Network, a non-profit focused on eliminating food insecurity through food waste recovery.
LinkedIn: https://www.linkedin.com/in/perteet-spencer-18b3146/
Email: perteet@ayo-foods.com
Website: https://ayo-foods.com/
Instagram: https://www.instagram.com/pmcspence/?hl=en
Twitter: https://twitter.com/perteets?lang=en
Moonboi Project – In Kpelle, “Moonboi” means prosperity. At AYO Foods, we believe that we have a personal responsibility to enrich the communities that inspired our products.
General Mills, Inc. – is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.
SPINS – transforms trillions of retailer data into performance solutions to accelerate growth, and deepen loyalty with shoppers.
Food Recovery Network – a nonprofit focused on eliminating food insecurity through food waste recovery.
Whole Foods Market, Inc. – is an American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.
Girl Power Africa – an organization that was founded a few years back, really in service of women who were victims of civil war and are trying to get back on their feet in Liberia.
Imperfect Foods – Shop affordable groceries and exclusive items that went from unwanted to wish for. Reducing food and retail product waste, one household at a time.
PepsiCo – is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.
Betty Crocker – is a brand and fictional character used in advertising campaigns for food and recipes. The character was originally created by the Washburn-Crosby Company in 1921 following a contest in the Saturday Evening Post.
Lego – is a Danish toy production company based in Billund. It is best known for the manufacture of Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.
This week on the Gooder Podcast I had the pleasure of talking with Emel Shaikh, a PR and communications strategist with more than 10 years of experience leading publicity efforts, both in-house at the renowned Sundance Institute and as well as boutique agencies across multiple disciplines. Join us as we discuss why growing up as an immigrant and a woman of color influenced Emel’s interest in amplifying the untold stories of fellow BIPOC and other minority groups.
Transitioning from Sundance to the Food and Beverage Industry featuring Emel Shaikh, Sundance Institute
Prior to starting her freelance journey, Emel worked in various PR roles, developing campaigns for Better-for-You food and beverage, wellness and lifestyle startups and CPG brands. The experience gave her a firsthand look into what it takes to launch and grow an innovative product and ignited a passion for mission driven brands. Emel did four years in-house, where she led the charge on publicity efforts around the annual Sundance Film Festival in Utah, built awareness of Sundance NEXT FEST, a new film and music festival in Los Angeles to reach a new demographic, and introduce tastemakers to the Sundance brand and pitched stories surrounding the institute’s year round artists support labs and programs.
LinkedIn: https://www.linkedin.com/in/emelshaikh/
Website: http://www.sundance.org/
Personal website: http://littlecakeshop.tumblr.com/
Instagram: https://www.instagram.com/emelshaikh/
Twitter: https://twitter.com/emelshaikh
Sundance Institute is a non-profit organization founded by Robert Redford committed to the growth of independent artists. The institute is driven by its programs that discover and support independent filmmakers, theatre artists and composers from all over the world.
BIPAC is a bi-partisan, membership-supported, mission-driven, organization working to improve the political climate in America for the business community and help employers and employees play a more active role in public policy and the political process.
Fast-moving consumer goods, also known as consumer packaged goods, are products that are sold quickly and at a relatively low cost.
Clubhouse is an invitation-only audio-chat social networking app launched in April 2020 by Paul Davison and Rohan Seth of Alpha Exploration Co. In May 2020, it was valued at nearly $100 million. On January 21, 2021, the valuation reached $1 billion.
Tik Tok, known in China as Douyin, is a video-sharing social networking service owned by Chinese company ByteDance. The social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from fifteen seconds to one minute.
One Stripe Chai: Hand-crafted chai that actually tastes like chai. Black tea brewed with organic spices and made with love in Portland.
Wayne Enterprises, Inc., also known as WayneCorp, is a fictional company appearing in American comic books published by DC Comics, commonly in association with the superhero Batman.
Amazon.com, Inc. is an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
This week on the Gooder Podcast I had the pleasure of talking with Vivi Mullen, the co-founder and Co-CEO of GO BIG, a natural energy and wellness shot. In this episode we talk about how Vivi’s career as a female executive in male-dominated corporate cultures stoked and shaped her ambition to make a difference in the lives of women. Join us as we discuss how Vivi has staked a claim in the energy drink industry and used her self-described outsider title to prove there is more than one way to do things.
Vivi Mullen is the Co-founder and Co-CEO of GO BIG, and the only female CEO in the energy drink industry. Born and raised in Brazil, Mullen’s career as a female executive in the largely male-dominated corporate culture, both stoked, and shaped her ambition to make a difference. Mullen started GO BIG as a brand based on the values of empowerment and inclusivity and holds to her commitment to showcase women and minorities in an industry that would prefer to leave them out.
LinkedIn: https://www.linkedin.com/in/vivi-araripe-mullen-555a0623/
Website: https://gobigenergy.com/
Instagram: https://www.instagram.com/vivimullen/?hl=en
Facebook: https://www.facebook.com/vivi.araripe
Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year.
Monster Energy is an energy drink that was introduced by Hansen Natural Company in April of 2002. Monster Energy has a 35% share of the energy drink market, the second highest share after Red Bull.
Rockstar is an energy drink created in 2001, which, as of 2009, had 14% of the US energy drink market. Rockstar is based in Las Vegas. As of January 2013, Rockstar Energy Drink was available in more than 20 flavors and in more than 30 countries.
Bang is an American brand of energy drinks. It is made by Vital Pharmaceuticals, Inc., a corporation located in Florida.
5-hour Energy is an American-made “energy shot” manufactured by Living Essentials LLC. The company was founded by CEO Manoj Bhargava and launched in 2004.
Guarana is a Brazilian plant native to the Amazon basin. Also known as Paullinia cupana, it’s a climbing plant prized for its fruit. A mature guarana fruit is about the size of a coffee berry. It resembles the human eye, with a red shell encasing a black seed covered by a white aril.
This week on the Gooder Podcast I had the pleasure of talking with Christie Lagally, the founder and CEO of Rebellyous Foods, a food production technology company working to make plant based meat price competitive with traditional chicken products.
In this episode we discuss how Christie’s development of “Meatless Mondays” while working as a mechanical engineer in the aerospace industry at Boeing, helped her understand the barriers to plant based meat in offices and institutions. Join us as we discuss how Christie has parlayed this information into building her own company to bypass those barriers by catapulting meat alternative production toward price parity and convenience with animal-based meat.
Christie is the founder and CEO of Rebellyous Foods and a mechanical engineer who holds multiple patents in manufacturing technology. She spent much of her career in the aerospace industry working at Boeing. Previously Christie served as senior scientist for the Good Food Institute and covering the technical barriers in the development of plant-based meat and clean meat.
LinkedIn: https://www.linkedin.com/in/christie-lagally-875b9a4/
Email: info@rebellyous.com
Website: https://rebellyous.com/about-rebellyous-foods/christie-lagally-founder-ceo/
Twitter: https://twitter.com/lagallyc?lang=en
Blog: http://christielagally.wordpress.com/
Instagram: https://www.instagram.com/p/BqLQI4MjHif/?utm_source=ig_embed&utm_medium=loading
The Good Food Institute is an international 501 nonprofit that promotes plant-based alternatives to meat, dairy, and eggs as well as cultivated meat.
Rebellyous Foods is a food manufacturing technology and production company defined solely to catapult meat alternative production toward price parity with animal-based meat.
Humane Society is a movement leader when it comes to farm animal advocacy in The United States.
Food Equality Initiative in Kansas City Improves health and end hunger in individuals diagnosed with food allergies and celiac disease through access, education, and advocacy.
Seattle Food Tech is a food manufacturing technology and production company on a mission to “catapult meat alternative production toward price parity with animal-based meat.”
We’re just gonna make a bold statement here: If the sole reason for your company’s success is the actual, physical presence of the founder — during visits with retail partners, sales meetings at trade shows, in-store demonstrations — then you have a branding problem.
Because when that charismatic founder/owner isn’t in the room, the wind goes out of your sails.
It’s a challenge that we see frequently in the natural food and beverage space, which is populated by brands launched by individuals who developed products that initially met their own needs. (Think: an avid hiker needed an energy bar to power through day-long treks; a parent with a kid with a food allergy needed a clean snack.) Typically, a brand rides to out-of-the-gate success on the back of that passionate, visionary founder.
But as the brand grows and the founder/owner can’t be everywhere at once, a few gaping holes begin to develop. While the sales team is capable of selling the brand’s offering to retailers, the product itself doesn’t match the hype. Consumers don’t see the brand as meaningfully different from competitors and choose lower-priced options. The brand loses velocity and risks discontinuation. It’s exhausting to rely on charisma, and it’s expensive to not get the sell-through you need to stay profitable.
In the lifecycle of a brand I describe in my book Beloved & Dominant Brands, the risk of founder-as-brand shows up when the brand tips from Beloved by Default (still riding the visionary’s coattails) to One of Many (lost in a churn of copycats).
First & Only — an innovative, world-changing newcomer
Beloved by Default — a niche brand attracting a growing audience of fans
One of Many — a once-darling brand copied by cheaper competitors
Beloved & Dominant — a category-crushing superstar so favored by consumers that it’s competition-proof
Two fundamental truths about entrepreneur-led brands are at play here: One, the founder can’t replicate herself, and as she spreads herself too thin her influence wanes. Two, and perhaps more important, the leader and her executive team assume, wrongly, that they ARE their customer. They fail to see that consumers’ needs are different, and that the product doesn’t fit as well into their lives. They think: “Everyone must love this brand as much as we do.” We see this especially in competitive categories where the barriers to entry are lower (e.g. snacks) and where look-alike products are hard for consumers to differentiate.
Faced with dipping sales, the marketing team often steps in with quick fixes: tweaks to the packaging design or sometimes even positioning. The deeper the bias of the founder or leadership about their product’s superiority (when for retailers and consumers, it’s parity) the smaller and more frustrating the moves. Marketing is often unsuccessful or merely produces a short-term bump prompted by ad campaigns or discounting. Meanwhile, the brand struggles to meet minimum velocity hurdles. Sales and marketing are doomed to fail if the brand and business are hinging on the charisma of the founder.
So, how can marketing executives steer the brand away from the founder’s persona? Very gently.
First, it’s important to remember one definition of brand:
That’s because it’s about them, silly, not about you.
Perhaps the smartest thing you can do is to enlist an external ally to help identify the issue — the primacy of the founder/owner is creating serious branding and business problems — and to deliver the difficult news and take the heat for saying so. And yes, there’ll be some heat. (We’ve been in that chair, and we’re well-versed in sharing tough news with grace.)
Just as important, you must frame the situation not as a complaint about the founder, but as a natural, growth-related challenge that has a strategic solution.
Think of other brands pegged to an individual founder: Bob, Barbara, Justin, Annie … it’s been a long time since Bob or Barbara was in a regional retail sales meeting. But Bob and Barbara still project a halo of wisdom and a promise of quality over the brands, even those that are now owned by large multinationals.
As a spunky, entrepreneurial naturals brand grows, the role of the founder/owner must pivot away from hands-on, in-every-meeting doer to benevolent guide. The founder/owner becomes a shepherd for the brand rather than the brand itself. She shows up like a pastor or chairman emeritus; the brand stands for itself and its mission, and the individual hovers above in a sort of endorsement role. Like Justin or Annie, the founder’s presence serves as confirmation that the brand is a real thing based on real people.
Think of the founder/owner’s position like a patronus. (“Harry Potter” fans will recognize the patronus as a magically conjured apparition that guides, protects, and inspires a person in his moment of need.) The founder, then, doesn’t fight the fight, but serves as a beacon.
When we advise founder-centric brands on evolving the brand beyond the dynamic individual, we help turn the liability into a strength by involving the founder in the journey from lead warrior to champion. It often takes some coaching, but rarely have we seen the founder resist the move. Typically, he recognizes his responsibility for the business impasse, feels the pain of decreasing sales, and embraces his new role as vision-giver and mentor to the brand.
And then the whole organization breathes a sigh of relief. The overtaxed founder gets to step out of the day-to-day and focus on work that adds value. Product development responds to real market opportunity rather than the owner’s whim. Marketing moves the needle because the brand’s values align with consumers’.
Apple is often celebrated as a brand with a powerful connection to fans, and it’s also a case study in how dominant leaders can and should behave. In Apple’s darkest days, Steve Jobs was in every meeting, weighing in on every decision, driving every aspect of the business. When he stepped back to let other exceptional minds shape the company and instead became a spiritual guide and external presence at product-launch events, Apple soared.
If you’re working with an in-the-weeds Steve Jobs when you need a product-unveiling Steve Jobs, give us a call. We’ve traveled this path and can help founders find their most fulfilling and difference-making roles.
This week on the Gooder Podcast I had the pleasure of talking with Danielle Laubenstein, The Director of Global Marketing for Mauna Loa. Danielle is overseeing the future and legacy of the company’s direction into becoming Hawaii’s wellness brand. She believes product development and holistic marketing looks at beauty as a combination of qualities of paradise, creating brand culture and products that empower the mind, nourishes the body, spirit, and evokes emotional health. Join us as we take a deep dive into the health and wellness industry and explore how brands should strive to serve their customers with healthy products.
“If you’re Hawaii brand, then you’re a brand from Hawaii.” -Danielle Laubenstein
Leaders, Brands and the Hawaiian Value of Kuleana featuring Danielle Laubenstein, Godiva Chocolatier
Danielle has worked in CPG Health and Wellness, as well as in the global travel luxury confectionery space for over a decade for companies such as Chocolove, Godiva and DFS.
LinkedIn:https://www.linkedin.com/in/daniellelaubenstein/
Website: https://www.maunaloa.com/
Godiva Chocolatier is a Turkish-owned chocolate maker that is jointly owned by Turkish conglomerate Yıldız Holding and MBK Partners. Founded in 1926, it was purchased by the Turkish Yıldız Holding in November 2007; then MBK Partners bought a stake in 2019.
Chocolove is a chocolate manufacturer with headquarters and a manufacturing facility in Boulder, Colorado, founded in 1995 by entrepreneur Timothy Moley. The company produces all-natural and organic chocolate bars. Chocolove imports chocolate and cocoa butter from Belgium to produce its chocolate.
DFS Group is part of the world’s largest luxury conglomerate, Moet Hennessy Louis Vuitton (LVMH), and a pioneer in luxury travel retail.
Hawaiian Host is the original chocolate-covered macadamia. Hawaiian Host is also the largest manufacturer of chocolate-covered macadamias in the world, as millions of boxes of our treats are shared all over the globe.
The Hershey Company, commonly known as Hershey’s, is an American multinational company and one of the largest chocolate manufacturers in the world.
Project Potluck is a professional community founded by People of Color with a singular mission: to help people of color build successful companies and careers.
Lei Day is a state-wide celebration in Hawaii. The celebration begins in the morning of May first every year and continues into the next day. Lei day was established as a holiday in 1929. Each Hawaiian island has a different type of lei for its people to wear in the celebration.
Siete is a Mexican-American food brand, rooted in family that makes delicious grain-free products.
The Hero with a Thousand Faces by Joseph Campbell
The Paleo Solution by Robb Wolf
This week on the Gooder Podcast I had the pleasure of talking with Ayeshah Abuelhiga, The CEO and founding partner of Mason Dixie Foods, the fastest-growing frozen baked goods company in the US. Ayeshah has thrown out the rule book, to excel in a male-dominated industry. Through sheer grit and tenacity, Ayeshah is pursuing her vision of flipping the comfort food industry on its head. In this episode we talk about how growing up in a multi-culture family influenced Ayeshah’s view on the importance of healthy food and inspired her to start her own company. She also discusses the history of Mason Dixie Foods, why she built the company, and how she’s grown it into a wildly successful brand.
“When you’re an emerging brand, you’re a startup and you’re creating an identity for yourself, it’s important to really think functionally about who you’re trying to be.” – Ayeshah Abuelhiga
She is the CEO and founding partner of Mason Dixie Foods, the fastest-growing frozen baked goods company in the US. She was voted one of Entrepreneurs Magazine’s 100 powerful women in 2020, as well as one of the top 100 women in grocery 2020 by Progressive Grocer and a top 10 D.C. innovator in 2017. She has worked front of the house positions for major fine dining restaurants and hotels, while also consulting and managing, marketing and business development projects for Fortune 500 companies such as Microsoft, Toshiba, and Audi. One of her biggest professional accomplishments is hiring an incredibly diverse team of 15, each of whom shares her commitment to providing the best frozen baked goods in the world.
LinkedIn: https://www.linkedin.com/in/ajabuelhiga/
Website: http://www.masondixiebiscuits.com/
Instagram: https://www.instagram.com/ayeshahabuelhiga/?hl=en
Mason Dixie Foods: makes the most buttery, crumbly, gooey baked goods by taking the highest quality natural ingredients out there and mixing them with ice-cold butter and fresh-from-the-cow buttermilk. There’s nothing artificial in the biscuits, scones, or sweet roles and zero prep.
Project Potluck: is a nonprofit leadership and mentoring program founded by people of color with a mission to help people of color build successful companies and careers in the CPG Industry.
Progressive Grocer: is the voice of the retail food industry for nearly 100 years by providing the latest news, consumer trends, data and insight.
Better For You Foods: is the creator or award-winning natural food products for retail and private label consumers.
Partake Foods: creates delicious, real and healthy snacks, free of the 8 most common allergens.
Females in Food: helps foodpreneurs experience exceptional business and financial growth.
There are times when even the smallest business decision feels like life or death. When, despite your experience, smarts, and leadership position you hear that voice that says: What if I get this wrong?
Happens all the time. We’ve seen companies delay (often for years) committing to an initiative or innovation because executives can’t make up their minds or fear making the wrong choice. The same goes for beginning a branding project or even choosing an expert partner to help with the work.
Sound familiar?
Perhaps you’re in charge of a brand and it’s clear that you and the company need to make some changes. But you’re not exactly sure what the problem is, and so you’re challenged to choose the right team. You might delay getting started, or break a big project into small chunks that don’t effectively tackle the larger issue you need to resolve. (We understand; we’ve coached marketing leaders in your chair before.)
If you’re hesitant to engage a strategic partner or commit to a project, it might be helpful to first understand why. A few insights:
Some organizations are built for comfort, not for speed. Even if your brand was founded on passion, innovation, and entrepreneurship, the growth of the organization may have dampened those early risk-taking tendencies. As the company has added staffers, won fans among consumers, built retail partnerships, and grown revenue, decision making becomes more difficult. The stakes feel higher. Your butt’s on the line, and you’re afraid of making the wrong choice.
Two, growth tends to throw even upstart brands out of alignment. When your organization isn’t aligned to a common cause, personal agendas overwrite the brand’s mission and purpose. Decision making is tainted by individuals’ preferences and interests. The more people you ask for input, the harder and more confusing it is to make the right decision.
Let’s also acknowledge the immense anxiety that’s pervading society and, by extension, business right now. Uncertainty breeds fear and indecision.
Which marketing strategist is the right group for us to partner with? Do we even need outside help? What should we hire them to do? What if we make the wrong choice?
If uncertainty is in the way of your decision, then knowing what to expect may help sweep that aside.
Imagine what is possible when the brand is surrounded by a team of internal and external experts who are passionately committed to the cause. When you bring to the table expertise that your bench doesn’t currently have and an objective point of view that your internal folks can’t possibly possess.
An outside partner — the right outside partner — will help you see the opportunities right under your nose that you’re too in the weeds to see. They’ll walk alongside your team, sharing expertise and experience, helping you make the decisions with confidence and bravery. They’ll give you tough news gently and cheer your wins enthusiastically.
When you build a team that includes both internal and external experts, you establish a think tank around you that elevates your own expertise. You have weapons and systems at your fingertips that you didn’t have before.
A strategic partner can also help you undertake challenges that your team has been struggling with for years. They can diagnose problems and prescribe solutions quickly so the organization can spring into action. In our experience, any hesitation that marketers feel about letting outside experts in the door evaporates as they see the big picture, understand what they need to do, and become hopeful instead of skeptical about the future.
When prospects make the decision to enlist our brand strategy help, they become lighthearted, relieved, open to change — frankly, they’re jacked out of their gourds. (To be clear, we’re not for everyone, and that’s okay.)
As a sign-off, I’ll share a bit of reassurance: The risk isn’t choosing the wrong outside partner. Because even if it’s not the right fit, you’ll still gain a ton of valuable insight. The risk is to not engage at all.
So …
Trust your instincts.
Reduce the number of people you’re talking to about this initiative to your mentors or closest business partners. The more you shop around a decision like this, the more conflicting opinion you’ll hear.
Be afraid and do it anyway. Any fear lies in the decision-making process, not the decision itself; you just need to get over the hump.
Understand the reality of what you can and can’t do. When you hold off making a bigger commitment to a strategic partner, you may instead try to chip away at your business problems piecemeal.
Know that in any engagement with outside expertise you’ll gain intelligence and insight, change the way you think as an organization, and start to see your blind spots. You can’t really blow this decision.
Ready? Give us a call.
Meet the Tesla of the natural foods industry, the queen of vegan cheese, epicurean activist, and mentor of entrepreneurial rock stars .
In this episode I had the privilege of chatting with Miyoko Shinner, Founder and CEO of Miyoko’s Creamery, the leading organic plant dairy creamery that’s reinventing the dairy industry. She’s on a mission to empower aspiring and established food and beverage entrepreneurs alike to manifest their dreams, think outside of the box and simple – get out of their own way on their road to success. We discuss her own personal journey of exploration, changes she’d like to see in the naturals industry, and the overall need for mentoring and professional support communities for all levels of entrepreneurs.
“ The biggest obstacle to success can be ourselves.” – Miyoko Schinner
Miyoko Schinner is founder and CEO of Miyoko’s Creamery, the leading organic plant dairy creamery that’s reinventing the dairy industry. An epicurean activist and leading voice in the future of food, Schinner is known as “the Tesla of the natural foods industry”. Guided by her principles of compassion and justice for all living beings, Schinner pioneered the plant-based dairy revolution by leveraging her vast experience as a chef, former restauranteur, best-selling cookbook author, and a founding board member of the Plant-Based Foods Association. An animal rights advocate, Schinner co-founded Rancho Compasión, a nonprofit animal sanctuary in California that provides home to over 70 rescued farm animals.
Website: https://miyokos.com/pages/story
LinkedIn: https://www.linkedin.com/in/miyoko-schinner-6a47204
Twitter: https://twitter.com/miyokoschinner?lang=en
Instagram: https://www.instagram.com/miyokoschinner/?hl=en
Miyoko’s Creamery – Miyoko’s Creamery is the leading organic plant dairy creamery that’s reinventing the dairy industry. Led by epicurean activist Miyoko Schinner, Miyoko’s has cracked the code to plant dairy by combining old-world cheesemaking artistry and traditions with whole food technology to craft world-changing cheese and butter from plant milk, not cows. Today, Miyoko’s products can be found in more than 15,000 retailers nationwide and in Canada, including Target, Trader Joe’s, Whole Foods Market, Kroger and Safeway.
The Plant Based Foods Association: is the single most important trade organization representing the interests of plant–based food companies. We are proud to partner with PBFA in creating a more level playing field for plant–based food companies.
SWEET EARTH Foods: it’s their mission to inspire a modern culinary movement powered by food that’s good in every sense of the word.
Rancho Compasión: they provide a home to previously neglected, exploited, and abused farm animals.
