Food & Beverage Brand Leaders: It’s Not All About You
“I’m not feeling it.” “This doesn’t do it for me.” “I want to be wowed.” Are your emotions, opinions, and whims getting in the way of advancing the brand you’ve built? If you’re like many food and beverage entrepreneurs, you might be. Entrepreneurship is cool. You started this business because you saw a need and […]
Food and Beverage Brands: Enlist Your Retail Reps as Powerful Allies
Recently, a client of ours had a category review meeting with a certain retailer to pitch a group of new products. The retail buyers picked the client’s concept apart and demanded a whole bunch of changes. Our client’s team was dejected but persistent. They set a follow-up meeting, and we helped them refine their presentations […]
7 Tips to Expand Your Better-for-You Audience Without Losing Your Fans
It’s the No. 1 concern for every better-for-you company we talk to: How do we rebrand without alienating our current fans? This is an existential question — because growth always means adding new consumers to the fold, and in appealing to those new people you risk leaving your early adopters behind. Marketers mistakenly worry that […]
Brand Slam Episode 5 – featuring Plant Works
Brand Slam 5 – Finding Your True Audience and Standing Out in a Crowded Category Download now to watch this fun and informative webinar where we audit Plant Works’ brand ecosystem and identify gaps, highlight opportunities and help the team understand where to focus her marketing spend. Brand Slam was created by Retail Voodoo to […]
Brand Slam Episode 3 – featuring Red Plate Foods
Brand Slam Episode 3: Learning Where to Invest Marketing Funds as a Start-Up Food Brand Learn the category audit techniques these leading brands have leveraged to average triple-digit growth. In this episode you will meet Red Plate Foods founder, Becca Williams. As a true advocate for the allergen-avoidant community, Becca and her husband started Red […]
Your In-Store Sampling Program is on Hiatus. Now What?
It sounds like the plot of an up-by-the-bootstraps movie: The young entrepreneur creates a food product to address her kid’s nutritional needs; she hands out samples of her energy bar at her local farmers’ market and health foods store, and everyone tells her how great it is. Soon her business takes off, and as it […]
White Paper: Navigating Brand Disruption
Covid Series: Vol 01 Why it’s time to develop a brand-driven strategy to future-proof your brand. Learn why food, beverage, and wellness brands are rethinking their fragmented strategies that hinder their marketplace performance in the face of unexpected disruption. Businesses who are relying on the four P’s of marketing are especially subject to disruptions in […]
Positioning Your DTC Brand for Traditional Retail
Decades ago, technology rewrote the old business adage, “he who has the most gold wins,” to “he who owns the factory wins.” But huge capital and production capacity are no longer real barriers to entry. The new truth is this: She who has the idea — the brand — wins. And nowhere is that concept […]
6 Signs Your Brand is Ready for Change (Plus 3 Questions to Ask Yourself)
Your company’s leadership is clamoring for growth. So your marketing team proposes an endless array of “fixes” — you tweak your social media strategy, try a new online advertising campaign, and chase after a new audience of potential customers. Your team’s wheels are spinning and you’re trying a bunch of “cool new stuff,” but it’s […]
Investing in Food & Beverage? Here’s What to Look For
As of Q2 2018, food and beverage startups had raised $9.5 billion in venture capital investment, representing more than 2,000 deals over the previous five years. And we don’t expect that to slow down any time soon. Because they stand for something beyond selling product, better-for-you (BFY) food and beverage brands rally an army of loyal […]
