Focus Your Food & Beverage Innovation on Your Brand’s Promise

In a recent client meeting where we were discussing potential new product opportunities, the CFO threw out a quote from Confucius: “The man who chases two rabbits catches neither.” His words prompted me to think deeply about the intersection between brand strategy and innovation. Some food and beverage brands manage to out-innovate their strategy, to […]

What’s in a Name? Your Brand’s Mission and Meaning

A brand name, in and of itself, is meaningless. Think of it as a vessel into which you pour meaning—your capital-B Brand: The promises you make to the world and the ways in which you keep them. A powerful brand name carries all kinds of weight. It becomes shorthand for everything you stand for. It […]

Food & Beverage Brand Leaders: It’s Not All About You

“I’m not feeling it.” “This doesn’t do it for me.” “I want to be wowed.” Are your emotions, opinions, and whims getting in the way of advancing the brand you’ve built? If you’re like many food and beverage entrepreneurs, you might be. Entrepreneurship is cool. You started this business because you saw a need and […]

The World Is About to Change (Again); Is Your Brand Ready?

Right now, in the spring of 2021, we’re at an inflection point: One year ago, the world was in full lockdown and consumers were “hunkered ” at home; one year from now, things will be fully back to business as pre-pandemic. Over the past 12 months, your company has made shifts large and small in […]

Food & Beverage Companies: Time to Go from Bland to Brand

If you’ve walked the health and beauty aisle at Target in the past few years (back when leisurely strolling a retail store was an everyday occurrence), you’ve seen the rise of a particular brand aesthetic. Lots of whitespace, sans serif type, an absent logo, soft modern colors. Designers and marketers have dubbed this aesthetic “blanding” — a […]

Food and Beverage Brands: Enlist Your Retail Reps as Powerful Allies

Recently, a client of ours had a category review meeting with a certain retailer to pitch a group of new products. The retail buyers picked the client’s concept apart and demanded a whole bunch of changes. Our client’s team was dejected but persistent. They set a follow-up meeting, and we helped them refine their presentations […]

Brand Slam Episode 4 – featuring Nature’s Nosh

Brand Slam Episode 4: Learning How to Grow and Market a CBD Brand On episode 4 of Brand Slam our guest is Liza Cohen from Nature’s Nosh. Nature’s Nosh is a dried fruit and nut bites infused snacking brand infused with hemp-derived from CBD. Brand Slam was created by Retail Voodoo to help CPG entrepreneurs in […]

Brand Slam Episode 3 – featuring Red Plate Foods

Brand Slam Episode 3: Learning Where to Invest Marketing Funds as a Start-Up Food Brand Learn the category audit techniques these leading brands have leveraged to average triple-digit growth. In this episode you will meet Red Plate Foods founder, Becca Williams.  As a true advocate for the allergen-avoidant community, Becca and her husband started Red […]

White Paper: DTC for CPG Brands

Why it’s time to use DTC to establish a first-party data strategy to increase your CPG Brands brand’s relevance. Learn why food, beverage, and wellness brands are rethinking their DTC strategies to include consumer insights. As CPG Businesses have come to DTC marketing’s new frontier many leaders are looking to answer critical questions about their […]

White Paper: Navigating Brand Disruption

Covid Series: Vol 01 Why it’s time to develop a brand-driven strategy to future-proof your brand. Learn why food, beverage, and wellness brands are rethinking their fragmented strategies that hinder their marketplace performance in the face of unexpected disruption. Businesses who are relying on the four P’s of marketing are especially subject to disruptions in […]

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