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How Food and Beverage Brands Can Better Serve Consumers Nutrition Needs featuring Paula Reichel, Healthier America

Gooder Podcast featuring Paula Reichel

“When you eat the foods that are good for your health, it’s also good for the planet.” – Paula Reichel

This week on the Gooder Podcast I had the pleasure of talking with Paula Reichel, the Senior Vice President, Strategic Initiatives & Senior Advisor at Partnership for a Healthier America. We discuss the importance of improving food equity, cultural relevancy, and cultural competency in our society. We also learn about the positive impacts and changes the food industry has had on the average American diet, especially through the pandemic. Along the way, we hear the story of an innovative leader who helps set the flame on entrepreneurism in the food space.

In this episode we learn:

– A little background about Partnership for a Healthier America.
– How the CPG or consumer packaged goods relationships fit into the conversation in Partnership for a Healthier America.
– About health washing, what it is, and its implications on the food that people are eating and the food that people are also producing.
– How the lack of diet and cultural representation in the manufactured goods exacerbate the health divide.
– Opportunities in the naturals food industry that investors need to know about.

Gooder Podcast

How Food and Beverage Brands Can Better Serve Consumers Nutrition Needs featuring Paula Reichel, Healthier America

About Paula Reichel:

Paula Reichel serves as the Senior Vice President of Strategic Initiatives & Senior Advisor to the CEO at Partnership for a Healthier America. Partnership for a Healthier America is a national nonprofit founded alongside Former First Lady Michelle Obama’s Let’s Move Initiative to transform the food landscape in pursuit of health equity so that all children grow up healthy and free from obesity, heart disease, and other chronic conditions.

Paula grew up in the Midwest and experienced the effects of the toxic food environment on her, her family, and her community’s health and quality of life. Her passion propelled her to identify new ways to create access to good, nutritious food for economically disadvantaged communities through innovative programs, partnerships, and entrepreneurial ventures and systems, policy, and practice change. She has deep experience working with the private sector, the charitable food sector, and public schools and consults on organizational strategy and business development. Paula is a frequent guest lecturer and holds a Master’s degree from Cornell University where she studied education and inequality and a Bachelor’s degree in marketing from Butler University.

Guests Social Media Links:

LinkedIn: https://www.linkedin.com/in/paula-reichel/
Email: preichel@ahealthieramerica.org 
Website: https://www.ahealthieramerica.org/
Twitter: https://twitter.com/paulaereichel?lang=en
Instagram: https://www.instagram.com/preichel/?hl=en

Show Mentioned:

Let’s Move Initiative – was a public health campaign in the United States, led by then-First Lady, Michelle Obama. The campaign aimed to reduce childhood obesity and encourage a healthy lifestyle in children.

Through Veggies Early & Often, PHA is convening leaders in the industry, health professionals, and early childhood education to consolidate evidence and outline an action agenda with the goal to raise a generation of veggie lovers.

Darden Restaurants, Inc. – is an American multi-brand restaurant operator headquartered in Orlando.

Mars, Incorporated – is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$33 billion in annual sales in 2015. It was ranked as the 6th largest privately held company in the United States by Forbes.

PepsiCo, Inc. – is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.

Frito-Lay – is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.

Mondelez International, Inc. – often stylized as Mondelez, is an American multinational confectionery, food, holding and beverage and snack food company based in Chicago, Illinois. Mondelez has annual revenue of about $26 billion and operates in approximately 160 countries.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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When Comfort and Innovation Collide featuring Tanu Grewal, ALEN Group

Gooder Podcast featuring Tanu Grewal

“You have to be so progressive to be able to go against the norm.” – Tanu Grewal

This week on the Gooder Podcast I had the pleasure of talking with Tanu Grewal, the Vice President of Marketing, Innovation, and E-commerce for AIEn, USA. We discuss how and why a company that has traditionally targeted a conventional consumer decided to tackle green cleaning by developing the new Art of Green brand. We also learn how the brand’s innovation and marketing will target some trial and conversion issues of many of the most hesitant conventional consumers. Along the way, we learn the story of a feisty and inquisitive leader who brings a contrarian view of leadership, innovation, and life to every opportunity and conversation.

In this episode we learn:

– A little background about the newest green cleaning brand called Art of Green.
– About assumptions and missed opportunities that the green cleaning industry
should be tapping into related to consumer adoption.
– How the years of working in a parallel industry allows her to approach the
category and production innovation in a new way.
– Why aroma is a big driver of category success.
– How to extend the life of your job title beyond the magic 18-month timeframe.

Gooder Podcast

When Comfort and Innovation Collide featuring Tanu Grewal, ALEN Group

About Tanu Grewal:

Tanu is a global brand builder and strategic marketer with over 15 years of experience working in mature and emerging markets like US, EMEA, and India with companies in the CPG, durables, luxury, and hospitality industries. She is passionate about using brand purpose to help drive innovation and marketing that creates real value and emotional engagement with consumers.

Reporting to the CEO, Tanu is currently the Vice President of Marketing & Innovation at AlEn USA, a growth stage division of the global ALEN Group. One of her top achievements in this role has been the launch of a natural, green cleaning brand called ‘Art of Green’ that just won the prestigious Product of the Year award. Prior to this, Tanu has worked on iconic brands like Kohler, Maytag, and Whirlpool where she elevated commodity categories to lifestyle brands through a combination of award-winning
product design, disruptive innovation, and experiential marketing.

Starting her career with Whirlpool North America, Tanu held a variety of marketing and product development positions over 8 years including an ex-pat stint in Italy. Tanu holds an MBA degree from Rice University in Houston.

Outside of work, Tanu is passionate about creating communities that enable people to thrive. Currently, she serves on the International Student Advisory Board at Rice University and as a board member for the South Asian Women’s Professional Network.

As a public speaker, Tanu’s topics include launching and scaling a challenger brand and standing out in a crowded market through creative marketing. As an Indian woman, living in the US and working for a Mexican company (AlEn), she also speaks on navigating multicultural work and market landscapes. Tanu has been interviewed by Forbes and delivered the keynote address for Coke FEMSA’s Annual D&I conference in
Mexico City, Women’s Masters Network’s Annual Meetup 2020 and the Houston AMA’s Quarterly Luncheon.

An avid traveler and consummate foodie, Tanu lives in Houston with her husband and son.

Guests Social Media Links:

LinkedIn: https://www.linkedin.com/in/tanugrewal/
Website: http://www.alenusa.com/
Twitter: https://twitter.com/Tanu_Grewal
Personal Website: http://tanugrewal.com/

Books Mentioned:

Unfinished: A Memoir by Priyanka Chopra – From her dual-continent twenty-year-long career as an actor and producer to her work as a UNICEF Goodwill Ambassador, from losing her beloved father to cancer to marrying Nick Jonas, Priyanka Chopra Jonas’s story will inspire a generation around the world to gather their courage, embrace their ambition, and commit to the hard work of following their dreams.

Show Resources:

The Art of Green –  product line offers consumers an affordable and high-performing natural cleaning alternative that is priced for everyday use.

Kohler Co. – founded in 1873 by John Michael Kohler, is an American manufacturing company based in Kohler, Wisconsin. Kohler is best known for its plumbing products, but the company also manufactures furniture, cabinetry, tile, engines, and generators.

The Maytag Corporation –  is an American home and commercial appliance brand owned by Whirlpool Corporation after the April 2006 acquisition of Maytag.

The Whirlpool Corporation–  is a multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States.

South Asian Women’s Professional Network (SAWPN) – SAWPN was created to bring together and engage women across various industries, nationally. Our goal is to build a strong networking base to support, mentor, and celebrate successful, strong, and vibrant women across the country and within our communities.

HINT – an American beverage company based in San Francisco, California, as an alternative to soda and sugar beverages. It was started by former AOL employee Kara Goldin.

Amazon.com, Inc. – an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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When Blue Ocean, the Joy of Food and Food Waste Collide featuring Perteet Spencer, AYO Foods

Gooder Podcast Featuring Perteet Spencer

This week on the Gooder Podcast I had the pleasure of talking with Perteet Spencer, the co-founder of AYO Foods. Using her spidy SPINS senses and her desire to create a brand that celebrates the ingredients, flavors, and culture of the West African diaspora, Perteet takes us on her journey of transition and joy. Along the way we learn how her Liberian upbringing and heritage inspires her new venture and how this cultural view naturally embraces a more inclusive food production system.

In this episode we learn:

  • A little background about her brand AYO Foods.
  • Why Perteet thinks North American consumers are ready for African flavors, textures, and ingredients.
  • What food trends shape AYO Foods innovation.
  • Why she thinks Chicago has become THE place to watch for food innovation.
  • How to use data as an indicator, and not simply validation, to uncover new innovation platforms and opportunities.
  • Pereet’s thoughts on how to shrink pre-production food waste through product and manufacturing innovation.
Gooder Podcast

When Blue Ocean, the Joy of Food and Food Waste Collide featuring Perteet Spencer, AYO Foods

About Pereet Spencer:

Perteet is thrilled to be able to bring all of her passions into her role as co-founder of AYO Foods. Seeking to build a more inclusive food system that reflected her experience growing up in a Liberian family, Perteet launched AYO with her husband Fred last summer with the vision of creating a platform brand that celebrated the ingredients, flavors, and culture of the West African diaspora.  

Prior launching AYO, Perteet held brand, sales, and consulting leadership roles at LEGO, General Mills, and SPINS.   

When she’s not actively working on AYO, you can usually find Perteet spending time in the kitchen with her two girls or advancing the issues of food equity through her involvement in the Food Recovery Network, a non-profit focused on eliminating food insecurity through food waste recovery.

Guests Social Media Links:

LinkedIn: https://www.linkedin.com/in/perteet-spencer-18b3146/ 

Email: perteet@ayo-foods.com

Website: https://ayo-foods.com/  

Instagram: https://www.instagram.com/pmcspence/?hl=en 

Twitter: https://twitter.com/perteets?lang=en 

Show Resources:

Moonboi Project – In Kpelle, “Moonboi” means prosperity. At AYO Foods, we believe that we have a personal responsibility to enrich the communities that inspired our products. 

General Mills, Inc. – is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.

SPINS – transforms trillions of retailer data into performance solutions to accelerate growth, and deepen loyalty with shoppers.

Food Recovery Network – a nonprofit focused on eliminating food insecurity through food waste recovery.

Whole Foods Market, Inc. – is an American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.

Girl Power Africa – an organization that was founded a few years back, really in service of women who were victims of civil war and are trying to get back on their feet in Liberia. 

Imperfect Foods – Shop affordable groceries and exclusive items that went from unwanted to wish for. Reducing food and retail product waste, one household at a time.

PepsiCo – is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.

Betty Crocker – is a brand and fictional character used in advertising campaigns for food and recipes. The character was originally created by the Washburn-Crosby Company in 1921 following a contest in the Saturday Evening Post.

Lego – is a Danish toy production company based in Billund. It is best known for the manufacture of Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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Transitioning from Sundance to the Food and Beverage Industry featuring Emel Shaikh, Sundance Institute

Gooder Podcast Featuring Emel Shaikh

This week on the Gooder Podcast I had the pleasure of talking with Emel Shaikh, a PR and communications strategist with more than 10 years of experience leading publicity efforts, both in-house at the renowned Sundance Institute and as well as boutique agencies across multiple disciplines. Join us as we discuss why growing up as an immigrant and a woman of color influenced Emel’s interest in amplifying the untold stories of fellow BIPOC and other minority groups.

In this episode we learn:

  • How the pandemic has affected PR, what brands are doing differently that they weren’t doing before and how they are planning for the change. 
  • About what it means to be an outsider, especially within PR and strategic brand communication and how that “outsider” status becomes a super power.
  • Why she’s not a fan of cancel culture and explains how she thinks it doesn’t hold people accountable for their behaviors.
  • What made Emel decide to start her own firm on her own and work with minority owned brands rather than bigger ones and the challenges that these brands are facing.
  • Which women leaders she has her eyes on that she’d like to elevate or want people to see.
Gooder Podcast

Transitioning from Sundance to the Food and Beverage Industry featuring Emel Shaikh, Sundance Institute

About Emel Shaikh:

Prior to starting her freelance journey, Emel worked in various PR roles, developing campaigns for Better-for-You food and beverage, wellness and lifestyle startups and CPG brands. The experience gave her a firsthand look into what it takes to launch and grow an innovative product and ignited a passion for mission driven brands. Emel did four years in-house, where she led the charge on publicity efforts around the annual Sundance Film Festival in Utah, built awareness of Sundance NEXT FEST, a new film and music festival in Los Angeles to reach a new demographic, and introduce tastemakers to the Sundance brand and pitched stories surrounding the institute’s year round artists support labs and programs.

Guests Social Media Links:

LinkedIn: https://www.linkedin.com/in/emelshaikh/ 

Website: http://www.sundance.org/ 

Personal website: http://littlecakeshop.tumblr.com/ 

Instagram: https://www.instagram.com/emelshaikh/ 

Twitter: https://twitter.com/emelshaikh 

Show Resources:

Sundance Institute is a non-profit organization founded by Robert Redford committed to the growth of independent artists. The institute is driven by its programs that discover and support independent filmmakers, theatre artists and composers from all over the world. 

BIPAC is a bi-partisan, membership-supported, mission-driven, organization working to improve the political climate in America for the business community and help employers and employees play a more active role in public policy and the political process.

Fast-moving consumer goods, also known as consumer packaged goods, are products that are sold quickly and at a relatively low cost. 

Clubhouse is an invitation-only audio-chat social networking app launched in April 2020 by Paul Davison and Rohan Seth of Alpha Exploration Co. In May 2020, it was valued at nearly $100 million. On January 21, 2021, the valuation reached $1 billion. 

Tik Tok, known in China as Douyin, is a video-sharing social networking service owned by Chinese company ByteDance. The social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from fifteen seconds to one minute.

One Stripe Chai: Hand-crafted chai that actually tastes like chai. Black tea brewed with organic spices and made with love in Portland.

Wayne Enterprises, Inc., also known as WayneCorp, is a fictional company appearing in American comic books published by DC Comics, commonly in association with the superhero Batman. 

Amazon.com, Inc. is an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Driving a Mission in Plant Based Meat Products featuring Christie Lagally, Rebellyous Foods

Gooder Podcast featuring Christie Lagally

This week on the Gooder Podcast I had the pleasure of talking with Christie Lagally, the founder and CEO of Rebellyous Foods, a food production technology company working to make plant based meat price competitive with traditional chicken products. 

In this episode we discuss how Christie’s development of “Meatless Mondays” while working as a mechanical engineer in the aerospace industry at Boeing, helped her understand the barriers to plant based meat in offices and institutions. Join us as we discuss how Christie has parlayed this information into building her own company to bypass those barriers by catapulting meat alternative production toward price parity and convenience with animal-based meat.

In this episode we learn:

  • The history of Christie’s brand Rebellyous, how it was started, and reasons for its existence. 
  • How Christie is using the pricing method to make her products accessible to everyone and why that’s important.
  • How Covid impacted their company, the opportunities that came up, and how it affected their market, and how they responded. 
  • The importance of why brand owners should understand the purpose of their brand’s existence before they focus on the income. 
  • About the process of enrolling investors and partners.
  • Christie’s vision she has for Rebellyous and what people should expect in the near future.
Gooder Podcast

Driving a Mission in Plant Based Meat Products featuring Christie Lagally, Rebellyous Foods

About Christie Legally:

Christie is the founder and CEO of Rebellyous Foods and a mechanical engineer who holds multiple patents in manufacturing technology. She spent much of her career in the aerospace industry working at Boeing. Previously Christie served as senior scientist for the Good Food Institute and covering the technical barriers in the development of plant-based meat and clean meat. 

Guests Social Media Links:

LinkedIn: https://www.linkedin.com/in/christie-lagally-875b9a4/

Email: info@rebellyous.com

Website: https://rebellyous.com/about-rebellyous-foods/christie-lagally-founder-ceo/

Twitter: https://twitter.com/lagallyc?lang=en 

Blog: http://christielagally.wordpress.com/ 

Instagram: https://www.instagram.com/p/BqLQI4MjHif/?utm_source=ig_embed&utm_medium=loading 

Show Resources:

The Good Food Institute is an international 501 nonprofit that promotes plant-based alternatives to meat, dairy, and eggs as well as cultivated meat.

Rebellyous Foods is a food manufacturing technology and production company defined solely to catapult meat alternative production toward price parity with animal-based meat.

Humane Society is a movement leader when it comes to farm animal advocacy in The United States.

Food Equality Initiative in Kansas City Improves health and end hunger in individuals diagnosed with food allergies and celiac disease through access, education, and advocacy.

Seattle Food Tech​​ is a food manufacturing technology and production company on a mission to “catapult meat alternative production toward price parity with animal-based meat.”

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Never Give Up featuring Denise Woodard, Partake

Gooder Podcast featuring Denise Woodard

In this episode I had the privilege of chatting with Denise Woodard, CEO and Founder of Partake Foods: a brand of allergy-friendly snacks inspired by her daughter’s experience with food allergies.

Denise takes us on a journey of discovery as she tells us the story of tackling her daughters’ dietary restrictions while meeting her sweet tooth “demands”. With a little tough love from her daughter’s childcare provider “Your daughters’ diet is boring.”- Denise embarked on a journey of discovery and perseverance learning to bake, develop product, start-up and run a company and developing it into a beloved industry darling. Along the way we hear about the 86 investment rejections, road trips selling product out of her car, to becoming the first black woman to raise a million dollars in seed capital for a packaged food brand.

In this episode we learn:

  • The genesis and inspiration of Partake.
  • What is driving the demand for allergen-free foods.
  • How Denise plans to support the growing needs of the allergen-free consumer.
  • How food and beverage brands can improve their listening of consumer needs – beyond product development.
  • How Denise is supporting other BIOPIC women in the industry.
  • The ways Denise stayed inspired during the early days of fundraising and growing Partake.
  • The advice that Denise gives new food and beverage entrepreneurs.

“Successful people are just regular people who want to solve a problem and are very passionate about it.” – Denise Woodard

Gooder Podcast

Never Give Up featuring Denise Woodard, Partake

About Denise Woodard:

Denise Woodard is the Founder/CEO of Partake, a line of allergy-friendly snacks inspired by her daughter’s experience with food allergies. Since launching in July 2017, Partakes first product – delicious, nutritious, allergy-friendly cookies – can be found in over 2,500 retailers including Target, Sprouts, and Whole Foods Market. The company has been featured by People, Black Enterprise and Entrepreneur and, in June 2019 closed a seed round of funding led by JAY-Z’s Marcy Venture Partners.

Prior to launching Partake, Denise spent a decade in consumer-packaged-goods at various Fortune 100 companies. Most recently, she held the title of Director, National Sales in Coca-Cola’s Venturing & Emerging Brands division. Denise holds a Bachelor of Arts from the University of North Carolina, Chapel Hill and an MBA from Arizona State University. She lives in Jersey City, NJ with her husband, Jeremy, and their 5-year-old daughter, Vivienne.

Guests Social Media Links:

LinkedIn:  https://www.linkedin.com/in/denisegwoodard/

Website:  https://partakefoods.com/

Facebook: https://www.facebook.com/PartakeFoods/

Instagram: https://www.instagram.com/partakefoods/

Twitter:  https://twitter.com/partakefoods

Show Resources:

Partake: Our products give delicious peace of mind to those with dietary restrictions… and “how is this so good?” enjoyment to everyone else.

Marcy Venture Partners: Co-Founded by Shawn Carter (JAY-Z), Jay Brown and Larry Marcus. The firm has a passion for building game-changing consumer businesses and mass-market brands that resonate with culture across products and services, media and technology. We combine unique access, instincts, deep networks, operating and venture capital expertise to be long term partners in growth.

Whole Foods Market : An American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.

Honest Tea: A bottled organic tea company based in Bethesda, Maryland. It was founded in 1998 by Seth Goldman and Barry Nalebuff. The company is a wholly owned subsidiary of The Coca-Cola Company. The name is a pun on the word “honesty”.

Food Equality Initiative: Improving the health and ending hunger in individuals diagnosed with food allergies and celiac disease through access, education and advocacy.

Frito-Lay: An American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato ships and other snack foods.

Stacy’s Rise Project: Created to help bridge the funding gap for female founders, Stacy’s Rise Project™ has been connecting and empowering women business owners for years.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Defining Success Beyond Financial Gain featuring Thereasa Black, Amore Congelato

Gooder Podcast with Thereasa Black

In this episode, I had the privilege of interviewing Thereasa Black, CEO and Founder of Amore Congelato, a start-up gelato brand taking a different approach to treats, community and the definition of success. Thereasa takes us on a journey of being a professionally driven single mom finding a way to develop a dessert that her daughter fell in love with, while Tereasa was deployed overseas, to create a new opportunity for her family and her community. Along the way we explore the hurdles of starting a new food brand with no experience in food or frozen desserts, CPG, or retail.

In this episode we learn:

  • The genesis and inspiration of Amore Congelato.
  • How Thereasa’s military experience influences her decision making and level-headedness.
  • How to stay focused on the mission of a company regardless of challenge.
  • To always have a real plan B, ( and C).
  • How leaning into other people and resources can help at every level of business.
  • How to stay inspired when working through unfamiliar situations.
  • That the real key to success is balancing work life with personal life.

She leaves us with a word of advice: “Your drive should be the want to achieve your goals.”

Gooder Podcast

Defining Success Beyond Financial Gain featuring Thereasa Black, Amore Congelato

About Thereasa Black:

Thereasa Black is an attorney, Naval Officer, and the CEO and founder of Amore Congelato, a company that makes all-natural, nutritious gelato and sorbet that contains zero cane sugar.

In March 2018, a month after she was sworn into the Maryland Bar and a week before her daughter’s 2nd birthday, Thereasa was deployed to Djibouti for a 13-month deployment.  This was Thereasa’s 4th deployment, but her first as a mom. Every day away from her daughter was s struggle because her toddler, who believed that Thereasa had dropped her off and moved to a new home, was suffering greatly.

Thereasa knew immediately that she couldn’t deploy again and that returning home and practicing law working 8o hour weeks was also not an option, so she decided to start her own business. She chose gelato in honor of the last food that she and her daughter shared before their long journey apart. Thereasa had made an ice cream cookie cake to celebrate her daughter’s birthday the night before she deployed. It was the first time that her daughter had ice cream and she fell in love with it.

Thereasa decided to make an ice cream that was nutritious so that she would be happy to allow her daughter to eat it. She removed all of the cane sugar and replaced it with a tasty combination of date syrup, agave nectar, and coconut sugar. It has up to 16 essential vitamins and minerals and 24 grams of protein. Now her daughter can enjoy gelato that has more nutrients than kale and Thereasa will never have to leave her side.

Guests Social Media Links:

Email: CEO@amorecongelato.com

LinkedIn: https://www.linkedin.com/in/thereasa-m-black/ 

Facebook: https://www.facebook.com/amorecongelatofrozenlove/

Instagram: @amore_congelato

YouTube: https://www.youtube.com/results?search_query=Amore+Congelato&sp=EiG4AQHCARtDaElKT19UdkVqMVB0b2tSLTJXTkdvWjBlU1E%253D

Show Resources:

Amore Congelato: Gelato sweetened with dates, coconut sugar, and agave nectar. Zero cane sugar.

Stacy’s Rise Project: Created to help bridge the funding gap for female founders, Stacy’s Rise Project™ has been connecting and empowering women business owners for years. That’s why Stacy’s is sharing our resources with other female-founded businesses like those founded by these 30 women. Support them by adding their products and services to your cart.

HelloAlice: Step-by-step guides, expert resources, and collaborative communities of fellow entrepreneurs – all for free.

MassChallenge: MassChallenge was founded in 2009 with a singular purpose – to make it as easy as possible for entrepreneurs to launch and grow new ventures.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Food and Beverage Innovation, Begins and Ends with People featuring Natalie Shmulik, The Hatchery

Gooder Podcast featuring Natalie Shmulik

In this episode of Gooder I had the privilege of interviewing Natalie Shmulik, CEO of The Hatchery, a food incubator just outside downtown Chicago. The Hatchery is a powerful initiative that brings a community of innovators along the entrepreneurial path and launches the dreams of owning and running a business to communities that have not traditionally had this access. We learn about the resources The Hatchery provides and how we as a community can provide our expertise, in big and small ways. And why Natalie believes in the power of community.

“Whenever speaking with an entrepreneur, you should always make sure that if you are going to provide feedback or input or a suggestion, that you coach them to believe that the idea was their own.”

In this episode we learn:

* The genesis of The Hatchery and why it is fast becoming a beloved innovation partner to the food and beverage industry.
* The common challenges of budding and small entrepreneurial food and beverage brands.
* Why exciting innovation comes from under-represented entrepreneurial brands.
* About the symbiotic co-learning traditional CPG’s and entrepreneurial brands share in their journey with The Hatchery.
* How coach-ability is a make-or-break trait for leaders and how to vet for coach-ability in your recruiting process.
* How to become a Hatchery brand or partner.
* About Natalie’s trend forecasting super-powers and how it supports The Hatchery’s entrepreneurs.

Gooder Podcast

Food and Beverage Innovation, Begins and Ends with People featuring Natalie Shmulik, The Hatchery

About Natalie Shmulik:

Natalie Shmulik is The Hatchery’s CEO, and go-to resource for everything food business related. Along with an M.L.A. in Gastronomy from Boston University, she has a wide range of experience working with supermarkets, culinary publications, consumer packaged goods companies, and food service establishments. After successfully operating her own restaurant, Natalie was hired as a specialty consultant for one of Ontario’s largest supermarket chains where she enhanced consumer experiences through educational initiatives. Discovering her passion for innovation, Natalie was brought on as a brand strategist for the first cold brew tea company and later moved to Chicago to run The Hatchery Chicago.

With over six years of food incubation experience, Natalie has gained a unique perspective on the industry and what it takes to launch and grow a successful business. Natalie is a regular contributor to Food Business News, was recently featured in the Chicago Tribune’s 10 Business People to Watch in 2020 and received the Specialty Food Association’s award for leadership in vision. She continues to play a valuable role in branding and marketing for food businesses around the country, with her specialty in trend forecasting.

LinkedIn: https://www.linkedin.com/in/natalie-shmulik-1432313b/

Email: info@thehatcherychicago.org

Show Notes:

The Hatchery:  A non-profit food and beverage incubator dedicated to helping local entrepreneurs build & grow successful businesses.

ICNC: Industria Council of Nearwest Chicago offers entrepreneurs an innovative community to grow small businesses through incubation, workforce development, neighborhood planning, and business advising.

ACCION: A nonprofit microlender providing small businesses with loans at an early stage, particularly to support those that aren’t bankable yet.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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Brand Slam Episode 4 – featuring Nature’s Nosh

Brand Slam Episode 4: Learning How to Grow and Market a CBD Brand

On episode 4 of Brand Slam our guest is Liza Cohen from Nature’s Nosh. Nature’s Nosh is a dried fruit and nut bites infused snacking brand infused with hemp-derived from CBD.

Brand Slam was created by Retail Voodoo to help CPG entrepreneurs in food, beverage, and wellness reduce their struggle with brand growth in the face of Covid-19. Using the auditing process models created by Retail Voodoo to develop Brand Ecosystems, (which we’ve used for some of the world’s most beloved brand and featured in the book Beloved & Dominant Brands,) we will benchmark Nature’s Nosh and provide strategies to help  Liza and her team regain brand traction.

More About Nature’s Nosh: The idea for Nature’s Nosh came to founder Liza Cohen in 2017 (around the same time that she began culinary school), while vacationing with a friend’s family. On this trip, her friend’s mom would sneak away from her grown kids each morning to smoke CBD as her form of relaxation and pain-relief. The idea for Nature’s Nosh was immediately born and the mission was clear: They aim to remove the negative stigma associated with cannabis consumption while making it healthy and convenient for consumers to reap the natural benefits of this functional ingredient. 

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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Brand Slam Episode 3 – featuring Red Plate Foods

Brand Slam Episode 3: Learning Where to Invest Marketing Funds as a Start-Up Food Brand

Learn the category audit techniques these leading brands have leveraged to average triple-digit growth.

In this episode you will meet Red Plate Foods founder, Becca Williams.  As a true advocate for the allergen-avoidant community, Becca and her husband started Red Plate Foods to create a plethora of bakery-fresh desserts, and food-service favorite foods for an audience looking to avoid the top 8 most common food allergies.

Brand Slam was created by Retail Voodoo to help CPG entrepreneurs in food, beverage and wellness reduce their struggle with brand growth in the face of Covid-19. Using the auditing process models created by Retail Voodoo to develop Brand Ecosystems, (which we’ve used for some of the world’s most beloved brand and feature in the book Beloved & Dominant Brands,) we benchmark Red Plate Foods and provide strategies to help Becca gain brand traction and learn where to start on her plan for growth and brand traction.

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

Connect with David