Multichannel Packaging Strategies for Naturals Food and Beverage Brands

Since March, stay-at-home orders nationwide have radically transformed the way consumers shop for food, beverage, and personal care products. People who’d never before ordered groceries online set up accounts with local retailers or service providers like Instacart and Postmates. Folks accustomed to ordering shoes and home goods from Amazon started ordering bananas and energy bars. […]

How to Translate Brand Strategy Outcomes Into Shelf Science

In today’s busy world with packed schedules and cluttered retail environments, it is rare that a consumer will stop to pick up a product by a brand they’ve never heard of before or one that’s not already on their grocery list. But how can your brand’s presence on shelf change that? Given that shopping is […]

What to Know Before You Take a Better-For-You Brand into the Big-Box World

Getting product on shelf at a big-box retailer is the holy grail for many better-for-you (BFY) brands. It may be a goal you and your leadership team have been methodically pursuing over time, or perhaps it’s just landed in your lap. (You should be planning for this, if you aren’t currently.) Perhaps your BFY brand […]

Put a Wrap On It: The Rise of Packaging in Fresh Food

As consumers become more in tune with how and where their food is grown these days, the perception of food packaging has shifted — thus opening the door for brands to radically innovate in design and messaging to entice new buyers. Shoppers are looking more closely at certifications to ensure products are made with trusted […]

Taking Your Packaged Goods East: How to Achieve Success in the Chinese Market

With the ever-shifting marketplace of consumer packaged goods, more and more brands are looking to take their products to a different market on the east side. And no, we don’t just mean on the east side of town but the Eastern hemisphere — namely China. There is a booming market for strategically designed packaged goods […]

Food Trends & Innovation: Branding Will Decide the Winners at Expo West

Trends. Are you tired of following the whiplash of what’s next in food? No? Me neither. My favorite trade show of the year, Expo West (or better known as the Natural Foods Expo), is just around the corner. This show touts itself on being “the world’s largest natural, organic and healthy products event,” and it is frankly […]

Diet Coke’s Rebrand: The Good, The Bad, The Ugly

Article after article has praised Diet Coke for making this “bold” move. However, most fail to recognize the flawed strategy behind the design and potential dangers in some of their design and messaging decisions. Diet Coke’s new look aims to attract health-conscious millennials by adding four new flavors, modernizing the typography of the Coke logo, […]

The “Old” Versus “New” Design Language of Healthy Brands

Up until the last several years, there was a specific formula for the package design of natural and healthy food products. The target market of conscious consumers was small and looked for a very particular set of design cues to signal the niche natural food category. However, nowadays, these brands are making healthy living more accessible to […]

How to Use Form Factor to Powerfully Transform Your Brand and Disrupt Your Industry

Form factor can either be part of your brand’s selling mechanism or integral to the functionality of the products. In either case, it dramatically impacts how customers are attracted to and interact with your brand. We can all recognize Coca-Cola’s signature glass bottle silhouette anywhere and can spot a Pringles can from a mile away. […]

Four Packaging Trends to Look for at Expo East

We’ve been on the lookout for the most compelling packaging trends coming up in the food and beverage industries. Just as consumer behaviors constantly change, so do design trends. Oftentimes, we identify trends after they’ve come and gone. Brands must think one step ahead at all times. Being a leader of an emerging trend gives […]

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