Category: Podcast

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Everything Expo with Diana Fryc

March 20, 2023 | an article by Diana Fryc

Diana Fryc, Chief Growth Officer, Podcast Host and Partner at Retail Voodoo is an expert marketer in the food, beverage and wellness industries. With 20 years of experience, she has helped both established companies and start-up brands build and grow their presence in their respective categories and overcome business challenges as they arise. She leverages her extensive knowledge in branding, innovation, consumer markets and packaging systems to drive meaningful and sustainable growth for her clients. Diana’s passion for the food, beverage, and wellness industry has earned her a reputation for building strong client relationships and bringing together the right people and resources to achieve impressive results.

Today’s episode is hosted by Mercedes Evenson of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/mercedesevenson/

Everything Expo with Diana Fryc

KEY TAKEAWAYS

-Expo West and Expo East
-Innovative products at the show
-Expo West Networking Events

ABOUT THE GUEST

Diana Fryc
Partner & Chief Growth Officer, Retail Voodoo
https://www.linkedin.com/in/dianafryc
Retail Voodoo

QUOTES

“The Naturally Network is really working to build the community of minority-owned business owners and brand owners within the community of naturals, simply because there’s a lot of under-representation in general.” – Diana

“It looks like this year we’re going to have a pretty nice mix of brands, I really would encourage you all to come to Expo East.” – Diana

CHAPTERS

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit

http://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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Passion Prevails with Melissa Price

March 13, 2023 | an article by Diana Fryc

Melissa Price, the Customer Vice President at Campbell’s Soup Company, joins us to discuss her 16-year career as a seasoned marketing and sales leader. Her experience in the CPG industry has made her an expert in demand creation, P&L Management and leading teams across food and household products. Melissa shares her journey at Campbell’s, where she has grown from an Associate Brand Manager to Customer Vice President. Throughout the course of her career, her passion for achieving outstanding results and leading winning teams has provided valuable insight for her and her teammates, and she continues to inspire other industry leaders at Campbell’s and beyond.

Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

Passion Prevails with Melissa Price

KEY TAKEAWAYS

The Campbell’s Soup Company Brand Portfolio
Melissa’s Role as Customer Vice President
Managing Large Company Transitions
What’s Upcoming for Campbell’s

ABOUT THE GUEST

Melissa Price
Customer Vice President, Campbell Soup Company
https://www.linkedin.com/in/melissa-price-7879146/
https://www.campbellsoupcompany.com/

QUOTES

“Passion guides my career, fueled by knowing where my strengths and energy lie, and how I can add value to my teams and organization.” – Melissa

“I embrace opportunities by seeking guidance from mentors, advocates, and sponsors. By taking calculated risks, I maximize each chance that comes my way, which often leads to new and exciting paths.” – Melissa

“Effective leadership involves more than just management. It requires authenticity and adaptability. To improve, leaders must stay self-aware, open to feedback, and willing to learn from others. Being humble and vulnerable are important qualities for successful leadership.” – Melissa

CHAPTERS

Produced by Heartcast Media
https://www.heartcastmedia.com/

Diana Fryc

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It's Not Traditional, It's TWRL with Olivia Chen

March 6, 2023 | an article by Diana Fryc

Olivia Chen is the Co-Founder and Chief Marketing Officer of TWRL Milk Tea and a creative entrepreneur who loves bringing people together and brand storytelling. She knows how to use unconventional marketing tactics to make a brand stand out and increase sales.

Olivia shares how TWRL Milk Tea started and how her and her business partner Pauline have grown the business together. You’ll learn the secrets of their success and hear about the challenges they’ve faced along the way.‌

Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

It's Not Traditional, It's TWRL with Olivia Chen

KEY TAKEAWAYS

TWRL Milk tea, the product, suppliers and history

The inspiration behind TWRL, its foundation and the people behind it

Work dynamics of two business partners, Olivia and Pauline

Creating a successful brand through embracing identity and differentiation

ABOUT THE GUEST

Olivia Chen
Co-Founder & CMO, TWRL Milk Tea
https://www.linkedin.com/in/olichen/
https://twrlmilktea.com/

QUOTES

“We incorporated the concept of nature and fusion into our Milk Tea or drinks, which is now a common trend in coffee, but at the time we were the pioneers in this approach.”- Olivia

“Alignment on important values is crucial, and not many people think about it. As individuals with a strong marketing background, Pauline and I prioritize this aspect.” – Olivia

CHAPTERS

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit

Contact – Retail Voodoo to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com

Diana Fryc

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Creating a Crossover Company with Lucinda Wright

February 20, 2023 | an article by Diana Fryc

Lucinda Wright is a seasoned CPG executive with extensive expertise creating new businesses, building retail empires and creating meaningful marketing. As the CEO and Co-Founder of Cask & Kettle, she is the leader of the thriving spirit-making company based in Temperance, Michigan. Lucinda talks about creating a crossover between categories big and small and how this approach has impacted Cask & Kettle’s business. From the beverage industry at large to alcohol and coffee combinations, Lucinda shares her knowledge and valuable advice for aspiring entrepreneurs. Additionally, she gives us a sneak peek into what’s next for Cask & Kettle and shares insights into the products they create.

Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

Creating a Crossover Company with Lucinda Wright

KEY TAKEAWAYS

-How Cask & Kettle Started
-Creating new market opportunities in the coffee and alcohol industries
-The importance of a iron-clad mindset and facing entrepreneurial challenges

ABOUT THE GUEST

Lucinda Wright, CEO of Cask & Kettle USA
LINKEDIN: https://www.linkedin.com/in/lucinda-wright-ba7a495
LINKS: https://caskandkettleusa.com/

CHAPTERS

Produced by Heartcast Media
www.heartcastmedia.com

QUOTES

“When you’re a disruptive innovator like us, bringing a hot beverage into booze, something that has never existed before, the vast majority of the industry is very suspicious.” -Lucinda

“I encourage anybody out there who’s in innovation to probe around in the hybrid area.” -Lucinda

Diana Fryc

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Never Stop Bee-Leavin' with Jennifer Wiese

February 13, 2023 | an article by Diana Fryc

Jennifer Wiese is the Founder and CEO of BeeFree Gluten Free Bakery. Her passion for creating delicious gluten-free food coupled with her drive to create and provide job opportunities for individuals with autism is what drove her to start the company. Her mission in doing so is grounded in her belief that any one person can make a difference in the world, and through their business.

Jennifer shares her journey as a mompreneur, shedding light on the struggles she experienced in the early days of starting the company paired with the valuable lessons she has learned along the way. Additionally, she offer advice that is inspirational for aspiring entrepreneurs and shares the exciting future plans for BeeFree Gluten Free Bakery.

Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

Never Stop Bee-Leavin' with Jennifer Wiese

KEY TAKEAWAYS

The history and motivation behind the BeeFree Gluten Free Bakery

The company’s mission and advocacy of the company

Milestone achievements and establishing a strong network

ABOUT THE GUEST

Jennifer Wiese, Founder & CEO of BeeFree Gluten Free Bakery

LINKEDIN: https://www.linkedin.com/in/jennifer-wiese-7b98392a
LINKS: https://www.beefreegf.com

CHAPTERS

00:00 | Introduction

00:56 | About Jennifer Wiese

03:29 | BeeFree Gluten Free Bakery

08:05 | Connecting Gluten Free Diets & Autism

10:38 | A Mom on a Mission

15:21 | Building a Company

19:19 | It’s About Who You Know

22:55 | Achieving Monumental Milestones

27:24 | Trust the Process & Your Product

28:03 | What’s to Come for BeeFree

29:03 | Admiration & Inspiration

31:06 | Conclusion

Produced by Heartcast Media

www.heartcastmedia.com

QUOTES

“We were looking for support for our son with autism. We wondered what we could do to give him the best shot at life, and that introduced us to a gluten-free diet.” -Jennifer

“We’re really passionate about being a source of employment for individuals with autism and providing jobs for people who are often overlooked.” -Jennifer

“Believe in yourself and believe in your product and don’t let other people knock you off your horse.” -Jennifer

Diana Fryc

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Blissfully Balanced with Sara Gelenberg-Field

February 6, 2023 | an article by Diana Fryc

Sara Gelenberg-Field is the Chief Marketing Officer of Mommy’s Bliss, and has 25 years of experience as a marketing executive. She has spent her career leading brand marketing campaigns and companies for a number of consumer products. In her current role as CMO, she is responsible for a fast-growing, nationally distributed line of products focused on family health and wellness.

Sara sheds light on Mommy’s Bliss, the company’s history and how she came to work for the company. In addition, she talks about her marketing experience throughout her tenured career and the contributions she has made to many different businesses. Much of her experience and knowledge has helped to pave the way for her successes as a marketing executive and she continually applies what she has learned to grow Mommy’s Bliss and succeed in the parenting industry. Finally, she offers advice and discusses what’s next for Mommy’s Bliss.

Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

Blissfully Balanced with Sara Gelenberg-Field

KEY TAKEAWAYS

The Mommy’s Bliss brand

Transitioning from big CPG to small startup

Applying knowledge and experience in order to connect with the parent consumer

Analyzing and grabbing opportunities in the parenting space

ABOUT THE GUEST

Sara Gelenberg-Field Chief Marketing Officer, Mommy’s Bliss
Instagram: https://www.instagram.com/mommysbliss
LinkedIn: https://www.linkedin.com/in/sara-gelenberg-field
Link: https://mommysbliss.com

CHAPTERS

00:00 | Introduction

03:49 | Mommy’s Bliss and Company Background

08:37 | Joining the Team

10:32 | Different Leadership Styles

12:32 | Authentic Connections

15:48 | Career Path Changes

19:17 | Mentorship & Companionship

28:10 | How to Transition Careers

30:42 | Marketing to Parents

32:58 | What’s Next for Mommy’s Bliss

35:50 | Lifting Woman Leaders

Produced by Heartcast Media

www.heartcastmedia.com

QUOTES

Leadership means being resourceful, creative and agile in utilizing available resources while maintaining a close connection to the consumer and staying nimble in strategy development. – Sara

The pandemic really helps us to open our eyes to proactive solutions in order to address some problems in the parenting space and make our kids healthier and safer. – Sara

Diana Fryc

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Old Ingredients, New Age Name with Laura Shenkar

January 23, 2023 | an article by Diana Fryc

On today’s show, Laura Shenkar, CEO & Founder of This PKN shares what the product is and how the company got its start. PKN is the most indulgent, nutritious, eco-friendly, plant-based milk on the market today. She goes on to discuss the different factors that can affect distribution at the State level, along with consumer preferences and diet restrictions. Throughout her career journey, she has experienced many magic moments and learned secrets to continually improve along the way. Everything she has learned has led her to becoming an excellent advisor to those with similar career paths and interests. Her expertise in building high-performing senior leadership teams, launching and expanding businesses, and adopting revolutionary business strategies is what makes her so business savvy.

Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

Old Ingredients, New Age Name with Laura Shenkar

KEY TAKEAWAYS:

The origin story of the PKN brand
Factors that affect the food marketplace
Key moments that propelled Laura’s career forward
What’s next for the PKN brand

ABOUT THE GUEST:

Laura Shenkar
CEO & Founder, This PKN
LinkedIn: https://www.linkedin.com/in/laurashenkar
Links: https://thispkn.com

CHAPTERS:

Produced by Heartcast Media
www.heartcastmedia.com

Diana Fryc

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A Startup Sparked by Dark Days with Ali Bonar

January 16, 2023 | an article by Diana Fryc

Oat Haus’ CEO & Chief Vibes Officer, Ali Bonar joins us today to talk about the companies focus on nutrition and the world’s first-ever oat-based spread, Granola Butter. Ali shares her industry experience and the story of how Oat Haus was founded. Additionally, she discusses the importance of smart marketing practices, placing emphasis on a healthy diet and consuming natural foods.

To round out the episode, Ali talks about the milestones she has achieved and the contributing factors that have given rise to the success of the company. These successes have led her to become an expert at giving advice to aspiring entrepreneurs and reflect what’s to come for Oat Haus and the future of the brand.

If you or someone you know is struggling with an eating disorder, contact the National Eating Disorder Association Helpline. More information can be found at www.nationaleatingdisorders.org

Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

A Startup Sparked by Dark Days with Ali Bonar

KEY TAKEAWAYS:

-The “why” behind creating the first-ever oat-based spread, Granola Butter
-Company experience, meaningful milestones and achievements
-Advice for aspiring entrepreneurs

ABOUT THE GUEST:

Ali Bonar
Chief Vibes Officer, Oat Haus
LinkedIn: https://www.linkedin.com/in/alibonar
Links: https://oat.haus

CHAPTERS:

Produced by Heartcast Media
www.heartcastmedia.com

Diana Fryc

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Lean Into Clean with Caitlyn Vanderhaeghe

January 9, 2023 | an article by Diana Fryc

Caitlyn Vanderhaeghe is the President, CEO & Co-Founder of KidStar Nutrients, a clean and natural supplement brand formulated just for kids. Outside of running a company, she is a well-known mommy blogger, published children’s author, certified teacher and health advocate. Her love of all things natural health was the motivation that propelled her to develop nutritional supplements that only contain essential nutrients.

On this episode, Caitlyn explains the philosophy and inspiration behind KidStar Nutrients’, Along with concerns about the industry at large. On-going issues like lack of product development and lack of product enhancement are reasons she felt compelled to build her own brand. Additionally, she offers up insightful advice to women on a similar journey and shares her thoughts on how best to develop leadership skills.

Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

Lean Into Clean with Caitlyn Vanderhaeghe

KEY TAKEAWAYS:

-The Philosophy behind the KidStar Nutrients brand and product
-On-going issues and problems in the supplement industry and community at large
-The importance of supplementing kids diets
Entrepreneurial Advice

ABOUT THE GUEST:

Caitlyn Vanderhaeghe
President & CEO, KidStar Nutrients
LinkedIn: https://ca.linkedin.com/in/caitlyn-vanderhaeghe-134486101
Links: https://kidstarnutrients.com

CHAPTERS:

Produced by Heartcast Media
www.heartcastmedia.com

Diana Fryc

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Distilling a Spirited Tradition with Jamie Hunt

January 2, 2023 | an article by Diana Fryc

Jamie Hunt is the Founder and CEO of Fast Penny Spirits, an Italian Amaro liqueur company based in Seattle, WA. European adventures and a rich family history of wine and liqueur making sparked her dive into the world of Amaro. On today’s show, Jamie shares her inspiration for starting her own company and why she left her tech career behind.

Additionally, she discusses women empowerment, meaningful opportunities, and career mentorship for a growth trajectory. Furthermore, she gives some wonderful advice, speaking to the lessons and challenges she has faced in her career as a leader and a woman in a male-dominated industry.

Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

Distilling a Spirited Tradition with Jamie Hunt

KEY TAKEAWAYS:

-Fast Penny Spirits is the American version of Italian Amaro liqueur
-Switching career paths from the tech industry to the liquor and beverage industry
-Impactful opportunities, lessons, and proud moments in life and work

ABOUT THE GUEST:

Jamie Hunt
Co-founder & CEO, Fast Penny Spirits
LinkedIn: https://www.linkedin.com/in/jamieahunt
Links: https://www.fastpennyspirits.com

CHAPTERS:

Produced by Heartcast Media
www.heartcastmedia.com

Diana Fryc

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Diana Fryc

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