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Innovation Comes From You — Not Your Degree featuring Fumi James (Watanabe), PepsiCo

November 15, 2021 | an article by Diana Fryc

In a large organization like PepsiCo, it’s easy to feel intimidated by the world-class leaders surrounding you. How can you overcome your fears in order to contribute?

Remember that you’re in the room for a reason. It doesn’t matter if you have a PhD from a prestigious university or a degree from a community college. You’ve honed your skills over years of success and failure through the hard knocks of life. Your unique perspective and experiences are a strength to any organization. What makes you different from everyone else is exactly what makes you valuable — no one can replace you.

In this episode of the Gooder Podcast, Diana Fryc is joined by Fumi James, the Senior Director of Global Foods and Breakthrough Innovations Brand Design for PepsiCo, to discuss why experience outweighs advanced degrees. Fumi shares the story of her humble beginnings, how she developed a strategic design mindset, and why she values portfolios over educational background. She also talks about how to cultivate a work environment that values diversity and inclusion.

In this episode we learn:

Fumi James describes her role at PepsiCo and how it’s shifted to focus on sustainability
How Fumi used her passion for the arts to build a career in graphic design and branding
The mindset shift from decoration to strategic thinking
Fumi describes the moment she felt empowered to take her career to the next level
What lessons did Fumi learn from her challenges and setbacks?
The power of saying “no”
Advice for creative thinkers who are just starting out
How you can cultivate an environment where both introverts and extroverts feel free to contribute
What are brands losing when they don’t nurture and grow diversity in design?
Why Fumi prioritizes portfolios over advanced degrees
Fumi gives a shout out to other creative women in the industry and discusses trends she’s tracking

Innovation Comes From You — Not Your Degree featuring Fumi James (Watanabe), PepsiCo

About Fumi James (Watanabe):

Fumi James (Watanabe) is the Senior Director of Global Foods and Breakthrough Innovations Brand Design for PepsiCo. Fumi is a passionate, creative thinker experienced in leading teams to deliver beautiful and purpose-driven brand design. She’s helped lead the design for campaigns like the “Pepsi Generation” and Pure Leaf’s “No is Beautiful.” Fumi is also a champion of creative diversity and maximizing individual strengths in a team.

Fumi began her 15+ years of branding and retail expertise at Starbucks Coffee Company before joining PepsiCo in 2016. As the Creative Manager at Starbucks, she built a top-performing in-house design team, managed multiple re-brandings and promotions, and led packaging redesigns.

Guests Social Media Links:

LinkedIn Fumi James: https://www.linkedin.com/in/fumiw

Website: https://design.pepsico.com

Instagram: https://www.instagram.com/pepsico_design/

Show Resources:

Sponsor for this episode…

This episode is brought to you by Retail Voodoo.

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between.

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact.

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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Eliminating Food Waste With Delicious Products featuring Jenny Costa, Rubies in the Rubble

November 8, 2021 | an article by Diana Fryc

Nearly one-third of all food produced globally goes to waste. That staggering statistic begs the question: is there a better way to utilize the food on our planet?

How about delicious fruit and vegetable chutneys? Rubies in the Rubble gathers produce that’s rejected from traditional markets for a funny shape, under or over-ripeness, or other minor defects. Instead of throwing them in the bin, they’re blended into tasty spreads like Apple & Cranberry Chutney, Pear & Fig Relish, and Banana Ketchup. Due to their efforts, Rubies in the Rubble have saved 351,600 kilograms of fruits and vegetables.

In this episode of the Gooder Podcast, Diana Fryc is joined by Jenny Costa, Founder and CEO of Rubies in the Rubble, to discuss her creative solution for eliminating food waste. Jenny shares how growing up on a farm taught her life-long lessons about sustainability, the journey to scale her dream from startup to major operation, and how both people and the planet benefit from eliminating food waste.

In this episode we learn:

Jenny Costa shares the history of Rubies in the Rubble
How Jenny developed delicious chutneys from perfectly good produce that would have otherwise been wasted
What’s the process of scaling a small business into a major operation?
Never put out a product with your branding that you don’t absolutely love
Why Jenny loves the phrase “do gooder”
Simplifying your brand’s message
The broken food system that generates massive amounts of food waste
How the banana ketchup came to life
Jenny gives a shout-out to fellow inspiring female entrepreneurs

Eliminating Food Waste With Delicious Products featuring Jenny Costa, Rubies in the Rubble

About Jenny Costa:

Jenny Costa is the Founder and CEO of Rubies in the Rubble, the UK’s leading anti-food-waste brand. Rubies in the Rubble make great-tasting condiments using ingredients that would otherwise go to waste. Jenny made her first batch of relishes from surplus vegetables and fruits in 2011 in her small kitchen. Now, she works with farmers and producers across the country to put surplus fruits and vegetables to good use.

Jenny received an MA in Mathematics and Economics from the University of Edinburgh. She worked in Institutional Sales at Odey Asset Management for a year and a half before starting Rubies in the Rubble. Since then, she’s won numerous awards including Investec Food and Drink Award Entrepreneur (2014), Marie Claire’s Women at the Top Award (2014), and Good Housekeeping’s Food Hero Award (2013).

Guests Social Media Links:

LinkedIn Jenny Costa: https://www.linkedin.com/in/jenny-costa-685b474a/

Website: https://rubiesintherubble.com/

Instagram: https://www.instagram.com/rubiesintherubble/

Show Resources:

Sponsor for this episode…

This episode is brought to you by Retail Voodoo.

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

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Chasin’ Better-For-You Dreams featuring Sydney Chasin, Chasin’ Dreams Farm

October 25, 2021 | an article by Diana Fryc

Tasty snacks often come with an unfavorable ingredient list, and healthy snacks have a rap for bland flavors. Is there any way to find the best of both worlds?

Chasin’ Dreams Farm has the snack for you. What looks like tiny popcorn actually has no corn at all — it’s popped sorghum. It’s got all the flavor without any genetically modified ingredients. Gluten-free from the age of seven, Sydney Chasin grew up experimenting with alternative ingredients to make delicious snacks. Now, she shares her creations with healthy snack eaters across the globe.

In this episode of the Gooder Podcast, Diana Fryc is joined by Sydney Chasin, Founder of Chasin’ Dreams Farm, to discuss her journey to create a fun, healthy snack company. Sydney talks about her decision to start a company straight out of college, lessons she learned the hard way, and her advice for young, fellow entrepreneurs.

In this episode we learn:

Sydney Chasin shares her inspiration for creating Chasin’ Dreams Farm
The decision to ditch corporate life in favor of the entrepreneurial path
Why popped sorghum?
Partnering with Mondelēz International CoLab
Lessons Sydney learned the hard way
Advice for startup owners: narrow your focus on your target customer
Sydney’s proudest accomplishment: building a sustainable company that can operate without her

Chasin’ Better-For-You Dreams featuring Sydney Chasin, Chasin’ Dreams Farm

About Sydney Chasin:

Sydney Chasin the Founder of Chasin’ Dreams Farm, a new snack brand made from tiny, popped sorghum. The US-grown sorghum is a drought-resistant, regeneratively farmed crop that is naturally gluten-free — meaning it’s as good for you as it is for the planet. Chasin’ Dreams Farm is now the home for better-for-you, more FUN for you, clean-label snacks.

Sydney received a BA in Financial Services with Entrepreneurship from Edinburgh Napier University. During school, she was the President of Napier University European Language Society and the Financial Services Student Programme Leader. Upon graduating, she began laying the foundation for her first company, Chasin’ Dreams Farm, named after the family farm where she grew up.

Guests Social Media Links:

LinkedIn Sydney Chasin: https://www.linkedin.com/in/sydney-chasin-074a158a/

Website: https://chasindreamsfarm.com/

Instagram: https://www.instagram.com/chasindreamsfarm/

Show Resources:

Sponsor for this episode…

This episode is brought to you by Retail Voodoo.

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

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Investing From Soil to Shelf featuring Robyn O’Brien, rePlant Capital

October 18, 2021 | an article by Diana Fryc

Many people assume that in order to create healthier food, all you have to do is find the right ingredients. But is that really all it takes?

Robyn O’Brien understands that to provide nutritious foods, you have to go back to the roots — actually, the dirt around the roots. Food is only as healthy as the soil it grows in. For decades, farmers have dumped chemicals into the soil of our produce and planted genetically modified seeds. Only 1% of currently-owned farmlands are organic. In order to change the status quo, farmers will have to overcome old traditions and financial roadblocks. What’s being done to help farmers transition to a more planet-friendly approach?

In this episode of the Gooder Podcast, Diana Fryc is joined by Robyn O’Brien, Co-founder and Managing Director of rePlant Capital, to discuss how her team is investing in a more organic future. Robyn talks about how rePlant is empowering farmers to produce organic foods, why soil health is essential to restoring nutrition, and the inequality embedded in the US agricultural system.

In this episode we learn:

Robyn O’Brien explains the roots of rePlant Capital
The life-changing science of soil health
The downward spiral of chemical-injected farming
Why society is slowly turning towards whole foods
Robyn discusses the racism embedded in the US agricultural system
Backlash Robyn received from her 2011 TEDx Talk that laid out the truth behind organic vs. chemical farming
How did Robyn’s previous finance experience lead to where she is today?
Robyn’s proudest moments in her career
What’s next for rePlant?
Removing the seat belt of fear to encourage change for farmers
Redefining success and failure

Investing From Soil to Shelf featuring Robyn O’Brien, rePlant Capital

About Robyn O’Brien:

Robyn O’Brien is the Co-founder and Managing Director of rePlant Capital, a financial services firm dedicated to assisting US farmers’ transition to regenerative and organic agriculture. rePlant Capital aims to accomplish this by deploying a series of proprietary funds, with the ultimate goal of reversing climate change.

Robyn is a globally recognized voice in the food industry and has been called “food’s Erin Brockovich” by The New York Times. Her TEDx talk (based on her book, The Unhealthy Truth) exposes the shortcomings of our food system and has been viewed millions of times — it’s even influenced policy, legislation, and product formulation. Additionally, Robyn has advised CEOs and executives at multinational CPG companies, startups, and farm organizations for the last 15 years.

Guests Social Media Links:

LinkedIn Robyn O’Brien : https://www.linkedin.com/in/robyn-o-brien-a395b42/

Website: https://www.replantcapital.com/

Show Resources:

Sponsor for this episode…

This episode is brought to you by Retail Voodoo.

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

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Whole Food Nutrition for Long-Term Cognitive Health featuring Erika Lepczyk, Memore

October 11, 2021 | an article by Diana Fryc

Some people believe that fighting Alzheimer’s is a lost cause. If it’s in your genes, there’s nothing you can do about it, right?

Erika Lepczyk dug into the causes of Alzheimer’s and found out that only 2% of cases are hereditary — meaning that there is a chance to prevent and slow the disease. She’s dedicated her career to educating people about cognitive health and creating functional blends that fill the gaps in whole food nutrition. Her goal is to create a prevention-based solution, rather than just another treatment option or quick-fix.

In this episode of the Gooder Podcast, Diana Fryc is joined by Erika Lepczyk, Co-founder and CEO of Memore, to discuss her journey to prevent cognitive diseases through whole food nutrition. Erika talks about why she started Memore, her past DTC experience that aided the start of a new company, and lessons she’s learned during her entrepreneurial journey.

In this episode we learn:

Erika Lepczyk shares the inspiration behind Memore
Creating a culture of prevention and education
Erika’s prior experience with e-commerce and DTC — and how that helped when starting Memore
The moment Erika knew she was on the right path
Lessons learned on the journey of creating Memore: don’t be afraid to fail fast, but make it a fast fail
Erika’s proudest moments
The importance of taking time for yourself
What’s next for Memore?
Advice for people considering a startup

Whole Food Nutrition for Long-Term Cognitive Health featuring Erika Lepczyk, Memore

About Erika Lepczyk:

Erika Lepczyk is the CEO and Co-founder of Memore, an innovative brand dedicated to sustaining long-term cognitive health. Memore offers functional blends that provide convenient and versatile ways to fill nutritional gaps with whole food nutrition. Memore’s blends have shown to be effective in slowing decline and reducing Alzheimer’s risk by as much as 53%.

Erika aims to help break the common misconception that Alzheimer’s is hereditary — only 2% of cases are. By introducing the world to Memore’s functional blends, she hopes to educate consumers on preventive health and the positive impact that high-quality, whole food ingredients have on brain activity. Erika is a graduate of Michigan State University and has over 15 years of experience working with DTC brands.

Guests Social Media Links:

LinkedIn Erika Lepczyk: http://linkedin.com/in/erika-lepczyk-279a6121b/

Website: https://yourmemore.com/

Show Resources:

Sponsor for this episode…

This episode is brought to you by Retail Voodoo.

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

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Food for a Bigger Cause featuring Regina Anderson, Food Recovery Network

October 4, 2021 | an article by Diana Fryc

Some folks think that people are homeless and hungry as a result of poor decisions. But with 42 million people going hungry across the US, there are obviously much bigger factors at play. What are people doing to find a solution?

Food Recovery Network is partnering with universities in 46 states to bring perfectly good cafeteria food — that would normally get thrown away — to hungry communities. It was started by four university students who saw food that could be purchased at 4:59 getting tossed into the garbage at 5:01. Why not use it to feed people? Since then, it’s grown into a nationwide effort to reduce food waste and help struggling communities.

In this episode of the Gooder Podcast, Diana Fryc is joined by Regina Anderson, Executive Director of the Food Recovery Network, to discuss how they’re stopping hunger across the country. Regina talks about the reality of food deserts, why we should refrain from judging the poor, and how she found a passion for nonprofits.

In this episode we learn:

Regina Anderson explains the roots of Food Recovery Network
How much food is their team recovering?
The real problem of food deserts
How is CPG contributing to the cause?
Challenges at Food Recovery Network
How did Regina discover her passion for helping the hungry?
Being poor isn’t an indicator of poor life decisions
Regina’s path into the nonprofit world
How is Regina approaching diversity and inclusion at Food Recovery Network?
Regina’s advice: try a variety of job roles, perfection is not the goal, and learn about finances
It’s simple to be part of the solution — do something today

Food for a Bigger Cause featuring Regina Anderson, Food Recovery Network

About Regina Anderson:

Regina Anderson is the Executive Director of Food Recovery Network, the largest student-led movement fighting food waste and working to end hunger in America. Regina joined the team in 2015 and is responsible for setting the vision, strategy, and fundraising efforts for Food Recovery Network. She works with stakeholders, partners, and the team at national headquarters to make food recovery the norm and not the exception.

Regina has worked in the nonprofit sector for over a decade. At the Coro Center for Civic Leadership in Pittsburgh, she worked with employers in all sectors to establish internship programs and to match talented individuals with those opportunities. At Independent Sector and LIFT in Washington, DC, Regina worked to raise awareness of the nonprofit sector’s abilities to solve society’s most complex issues.

Guests Social Media Links:

LinkedIn Regina Anderson: https://www.linkedin.com/in/reginadmanderson/

Website: https://www.foodrecoverynetwork.org/

Show Resources:

Sponsor for this episode…

This episode is brought to you by Retail Voodoo.

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

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Using Your Passion to Drive Your Company’s Mission featuring Liz Myslik, Loft Growth Partners

September 27, 2021 | an article by Diana Fryc

Building a business is exceptionally difficult. It’s a marathon, not a sprint. Often, it’s one of the greatest joys and challenges that people face in their lives — second only to raising children.

Liz Myslik understands the personal and professional journey of building a business. As an entrepreneur with years of experience growing brands in the health food industry, Liz understands the operational, financial, marketing, and sales sides, as well as the most important part — the people. She knows there are people out there like her: folks who are following their passion to make the world a better place. As Liz says, do what’s right for the world and business will follow.

In this episode of the Gooder Podcast, Diana Fryc is joined by Liz Myslik, Partner at Loft Growth Partners, to discuss why staying true to your passion to help the world will reap better long-term results. Liz talks about her father’s advice that changed her career outlook, the difference between mission-driven and money-hungry companies, and resources for new business owners looking for investors.

In this episode we learn:

Liz Myslik describes the mission of Loft Growth Partners
Advice from her father that inspired Liz to find her passion — and then find a way to contribute
Liz’s advice: Make decisions that are right for the world and business will follow
Liz shares her take on diversifying workplace leadership
How does Liz distinguish between mission-driven companies and the ones just in it for the money?
Resources for entrepreneurs in the better-for-you food industry
Why did Liz join the team at Loft Growth Partners?
Advice for up-and-coming women entrepreneurs
Two paths into investing: financial education or an operational background
Resources for new business owners looking for investors

Using Your Passion to Drive Your Company’s Mission featuring Liz Myslik, Loft Growth Partners

About Liz Myslik:

Liz Myslik is a Partner at Loft Growth Partners. Loft Growth Partners invest in consumer brands that promote happier, healthier living to build great businesses that have a lasting impact. Clients include brands like The Seaweed Bath Co., Blue Dog Bakery, and Fat Snax.

Liz has spent nearly 20 years leading emerging consumer brands across the food, beverage, and fitness industries. She has been named a “Kingmaker in Consumer & Retail” by Forbes, one of the “Most Influential Women in Food & Drink” by Fortune, and a “Wonder Woman in the Natural Products Industry” by New Hope Media. Liz is also a Board Member for No Cow, The Seaweed Bath Co., Fat Snax, and Flock.

Guests Social Media Links:

LinkedIn Liz Myslik: https://www.linkedin.com/in/lizmyslik/

Website: https://www.loftgrowthpartners.com/

Show Resources:

Sponsor for this episode…

This episode is brought to you by Retail Voodoo.

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

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Re-Imagining the Plant-Powered Food Industry featuring Cherie Jackson, Frooze Balls

September 20, 2021 | an article by Diana Fryc

The health food industry is growing at an expedited rate. It used to be that nourishing food meant granola. Now there are vegan, gluten-free, and plant-based foods in every shape, size, and color. How are companies creating food that is both nourishing and delicious?

Cherie Jackson, Co-founder of Frooze Balls, offers a great product that answers both of those needs. Frooze Balls are made from a combination of dates and nuts, rolled in coconut, and filled with two delicious flavors. Cherie believes that every human should have access to nutritious food. That means the food should be inexpensive, widely available, and most importantly — tasty. How is Cherie expanding the plant-based food industry with Frooze Balls?

In this episode of the Gooder Podcast, Diana Fryc is joined by Cherie Jackson, Co-founder and CEO of Frooze Balls, to discuss continuing trends in the nutritious food CPG industry. Cherie talks about her core beliefs for running a business, how she got involved with Frooze Balls, and lessons she learned while growing the business.

In this episode we learn:

Cherie Jackson shares Frooze Balls’ backstory
Why Cherie believes that nourishing food should be accessible to everyone
What are Cherie’s core values for running a business?
The turning point for Frooze Balls: a chance email to Trader Joe’s
Lessons Cherie learned along the way: take risks, get stuff done, and fail fast
Advice for aspiring entrepreneurs

Re-Imagining the Plant-Powered Food Industry featuring Cherie Jackson, Frooze Balls

About Cherie Jackson:

Cherie Jackson is the Co-founder and CEO of Frooze Balls, a nutritious snack company. Frooze Balls are made with whole food and packaged with 100% recyclable material. You can find them in every major supermarket in New Zealand, and select stores throughout Australia, the UK, Europe, and the US.

Cherie has over 20 years of successful global business development experience for B2B, B2C, and nonprofits. She is an expert at intuitively applying market data from primary and secondary sources to develop effective growth strategies. Cherie is also a Marketing Consultant for Moonlight Beverage Company. Previously, she was the Chief Marketing Officer for Jindilli and the Communications Director for Hinsdale Adventist Academy.

Guests Social Media Links:

LinkedIn Cherie Jackson: https://www.linkedin.com/in/cheriejackson/

Website: https://froozeballs.com/

Show Resources:

Sponsor for this episode…

This episode is brought to you by Retail Voodoo.

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

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Risking It All for the Entrepreneurial Dream featuring Debbie Wei Mullin, Copper Cow Coffee

September 13, 2021 | an article by Diana Fryc

Maybe you’ve got an enviable position with a top-dollar company. Maybe you’ve got a steady job with health benefits and pension — but something doesn’t feel right. What can you do when the entrepreneurial bug has bitten?

Debbie Wei Mullin found herself in a similar position. Though she held a cushy position in supply chain development at World Bank, she felt stuck. Her innovative ideas were constantly pushed to the wayside, and she dreamed of a company where she could change the status quo and create great new products. So instead of finding that business, she built it. Now Debbie has created a household-name coffee brand with distribution in major retailers like Walmart, Sprouts Farmers Market, and Whole Foods. What does it take to make your entrepreneurial dreams a reality?

In this episode of the Gooder Podcast, Diana Fryc is joined by Debbie Wei Mullin, Founder and CEO of Copper Cow Coffee, to discuss her entrepreneurial journey. Debbie talks about why she left her steady corporate job to start her own business, the impact of her sister and brother-in-law’s support, and the unique aspects of Copper Cow Coffee. Debbie also shares tips for venturing out on your own entrepreneurial journey!

In this episode we learn:

Debbie Wei Mullin describes the unique aspects of Vietnamese coffee flavors
How did the coffee culture evolve in Vietnam?
Copper Cow Coffee’s growth during the last five years
Why Debbie left her enviable position at World Bank to pursue her own business
Debbie explains why her sister and brother-in-law’s support made all the difference
The benefits of entrepreneurship versus a corporate job
Debbie’s advice for young entrepreneurs
Debbie’s proudest moments with Copper Cow Coffee

Risking It All for the Entrepreneurial Dream featuring Debbie Wei Mullin, Copper Cow Coffee

About Debbie Wei Mullin:

Debbie Wei Mullin is the Founder and CEO of Copper Cow Coffee, the first premium Vietnamese coffee company in the US. Copper Cow Coffee connects sustainable farms with the American specialty coffee market, which is the largest in the world. Their signature Pour Over Latte kits come with delicious, sweet creamers and single-serve filters that fit over any cup, so customers can brew a perfect latte anywhere.

Debbie’s first entrepreneurial venture was founding Wei Pantry, a nationally distributed Vietnamese all-natural heritage food line. Before that, Debbie worked as a Consultant for World Bank, managing their supply chain development.

Guests Social Media Links:

LinkedIn Debbie Wei Mullin: https://www.linkedin.com/in/debbie-mullin-308a168/

Website: https://coppercowcoffee.com/

Show Resources:

Sponsor for this episode…

This episode is brought to you by Retail Voodoo.

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

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Staffing and Executive Recruiting in the Natural Products Industry featuring Angela Marturano, Orchid Holistic Search

September 6, 2021 | an article by Diana Fryc

You have a wonderful company in the natural products industry. You have a beautiful vision of better-for-you foods, beverages, and wellness practices. Now all you need is a stellar team. How do you get started?

Angela Marturano is the woman to call. She’s dedicated herself to finding quality executive candidates for companies in the natural products industry through her agency, Orchid Holistic Search. It’s not your average recruiting agency — Angela dives into each clients’ mission, culture, and vision to fully understand which candidates would be the best match. Due to her efforts, 100% of Orchid Holistic executive searches last year resulted in an offer to a qualified candidate.

In this episode of the Gooder Podcast, Diana Fryc is joined by Angela Marturano, Founder and President of Orchid Holistic Search, to discuss executive recruiting in the natural products industry. Angela talks about why she started Orchid Holistic Search, how the business has changed over the years, and her advice for candidates and companies looking to hire.

In this episode we learn:

Angela Marturano shares why she started Orchid Holistic Search
What were the early days of the business like, and how has it changed?
Angela describes a pivotal moment in the growth of Orchid Holistic Search
What is the culture like in the network of recruiting agencies?
How is Angela incorporating diversity and inclusion into her candidate search?
Angela’s advice for candidates and companies who are hiring
Best practices for communicating your company’s needs to your recruiter
Angela gives a shout-out to several women superstar leaders in the natural products industry

Staffing and Executive Recruiting in the Natural Products Industry featuring Angela Marturano, Orchid Holistic Search

About Angela Marturano:

Angela Marturano is the Founder and President of Orchid Holistic Search, an executive search firm that goes beyond the simple matching of a job description to a curriculum vitae. Orchid Holistic Search connects brands in the natural products industry with the right talent to create healthy, long-term employment.

Previously, Angela was the Sales and Recruitment Executive for Venteon Finance and the Territory Sales Manager for Arcadia Brewing Company in Michigan. She founded Orchid Holistic Search with her husband in 2010 after realizing there was a lack of recruiting specialists in the natural products industry. Angela’s experience in HR and her husband’s experience as a naturopathic doctor proved to be the perfect combination for their new company. Together, they work to deeply understand each clients’ mission, culture, and vision to deliver exceptional results quickly.

Guests Social Media Links:

LinkedIn Angela Marturano: https://www.linkedin.com/in/angelaorchidholisticsearch/

Website: https://www.orchidholisticsearch.com/

Show Resources:

Sponsor for this episode…

This episode is brought to you by Retail Voodoo.

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

Connect with Diana

Don‘t see what you need?

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We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Notice.
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