Category: Podcast

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Never Give Up featuring Denise Woodard, Partake

December 7, 2020  |  an article by Diana Fryc

Gooder Podcast featuring Denise Woodard

In this episode I had the privilege of chatting with Denise Woodard, CEO and Founder of Partake Foods: a brand of allergy-friendly snacks inspired by her daughter’s experience with food allergies.

Denise takes us on a journey of discovery as she tells us the story of tackling her daughters’ dietary restrictions while meeting her sweet tooth “demands”. With a little tough love from her daughter’s childcare provider “Your daughters’ diet is boring.”- Denise embarked on a journey of discovery and perseverance learning to bake, develop product, start-up and run a company and developing it into a beloved industry darling. Along the way we hear about the 86 investment rejections, road trips selling product out of her car, to becoming the first black woman to raise a million dollars in seed capital for a packaged food brand.

In this episode we learn:

  • The genesis and inspiration of Partake.
  • What is driving the demand for allergen-free foods.
  • How Denise plans to support the growing needs of the allergen-free consumer.
  • How food and beverage brands can improve their listening of consumer needs – beyond product development.
  • How Denise is supporting other BIOPIC women in the industry.
  • The ways Denise stayed inspired during the early days of fundraising and growing Partake.
  • The advice that Denise gives new food and beverage entrepreneurs.

“Successful people are just regular people who want to solve a problem and are very passionate about it.” – Denise Woodard

Gooder Podcast

Never Give Up featuring Denise Woodard, Partake

About Denise Woodard:

Denise Woodard is the Founder/CEO of Partake, a line of allergy-friendly snacks inspired by her daughter’s experience with food allergies. Since launching in July 2017, Partakes first product – delicious, nutritious, allergy-friendly cookies – can be found in over 2,500 retailers including Target, Sprouts, and Whole Foods Market. The company has been featured by People, Black Enterprise and Entrepreneur and, in June 2019 closed a seed round of funding led by JAY-Z’s Marcy Venture Partners.

Prior to launching Partake, Denise spent a decade in consumer-packaged-goods at various Fortune 100 companies. Most recently, she held the title of Director, National Sales in Coca-Cola’s Venturing & Emerging Brands division. Denise holds a Bachelor of Arts from the University of North Carolina, Chapel Hill and an MBA from Arizona State University. She lives in Jersey City, NJ with her husband, Jeremy, and their 5-year-old daughter, Vivienne.

Guests Social Media Links:

LinkedIn:  https://www.linkedin.com/in/denisegwoodard/

Website:  https://partakefoods.com/

Facebook: https://www.facebook.com/PartakeFoods/

Instagram: https://www.instagram.com/partakefoods/

Twitter:  https://twitter.com/partakefoods

Show Resources:

Partake: Our products give delicious peace of mind to those with dietary restrictions… and “how is this so good?” enjoyment to everyone else.

Marcy Venture Partners: Co-Founded by Shawn Carter (JAY-Z), Jay Brown and Larry Marcus. The firm has a passion for building game-changing consumer businesses and mass-market brands that resonate with culture across products and services, media and technology. We combine unique access, instincts, deep networks, operating and venture capital expertise to be long term partners in growth.

Whole Foods Market : An American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.

Honest Tea: A bottled organic tea company based in Bethesda, Maryland. It was founded in 1998 by Seth Goldman and Barry Nalebuff. The company is a wholly owned subsidiary of The Coca-Cola Company. The name is a pun on the word “honesty”.

Food Equality Initiative: Improving the health and ending hunger in individuals diagnosed with food allergies and celiac disease through access, education and advocacy.

Frito-Lay: An American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato ships and other snack foods.

Stacy’s Rise Project: Created to help bridge the funding gap for female founders, Stacy’s Rise Project™ has been connecting and empowering women business owners for years.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana

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Marketing Expedition Podcast

November 23, 2020  |  an article by Diana Fryc

Diana Fryc is a marketing industry executive with 20 years advising brands from Fortune 500 to start-ups on how to address their toughest growth challenges. As a partner and CMO of a creative branding firm, Retail Voodoo, Diana uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands and has been building long-standing client relationships because people trust her to put the right combination of people and business assets together to move mountains. She founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness. Diana lives and works in Seattle, and in her spare time enjoys running, reading, cooking, and spending time with her family.

Podcast notes:

  • 00:00 – 00:20 Welcome to The Marketing Expedition Podcast
  • 00:20 – 01:55 Introducing Diana Fryc
  • 01:55 – 03:55 History of Retail Voodoo
  • 03:55 – 06:12 Retail Voodoo Areas of Expertise – Foundation Brand Building
  • 06:12 – 08:24 Clients They Attract- Risk Takers
  • 08:24 – 11:02 Branding from the Inside Out: REI Example
  • 11:02 – 16:44 How did Diana get where she is now
  • 16:44 – 21:48 Helping consumer packaged goods through COVID-19
  • 21:48 – 23:39 Marketing strategies for Retail Voodoo
  • 23:39 – 25:45 Natural Products Expo Event and Outdoor Retailer Show
  • 25:45 – 32:11 Favorite foods and companies they have worked with
  • 32:11 – 35:22 Overview of certified B-Corp
  • 35:22 – 38:52 Diana’s mentors
  • 38:52 – 42:33 Recommended books and podcasts
  • 42:33 – 44:15 Diana’s social contacts: LinkedIn, and Email
  • 44:15 – 45:48 Where she sees herself in 5 years
  • 45:48 – 47:21 Last Words: Find a goal and be Patient
  • 47:21 – 47:54 Closing and find more at Peppershock.com
  • 47:54 – 48:23 Visit Themarketingexpedition.com to find more

More on Marketing Expeditions

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana

Don‘t see what you need?

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Food and Beverage Innovation, Begins and Ends with People featuring Natalie Shmulik, The Hatchery

November 23, 2020  |  an article by Diana Fryc

Gooder Podcast featuring Natalie Shmulik

In this episode of Gooder I had the privilege of interviewing Natalie Shmulik, CEO of The Hatchery, a food incubator just outside downtown Chicago. The Hatchery is a powerful initiative that brings a community of innovators along the entrepreneurial path and launches the dreams of owning and running a business to communities that have not traditionally had this access. We learn about the resources The Hatchery provides and how we as a community can provide our expertise, in big and small ways. And why Natalie believes in the power of community.

“Whenever speaking with an entrepreneur, you should always make sure that if you are going to provide feedback or input or a suggestion, that you coach them to believe that the idea was their own.”

In this episode we learn:

* The genesis of The Hatchery and why it is fast becoming a beloved innovation partner to the food and beverage industry.
* The common challenges of budding and small entrepreneurial food and beverage brands.
* Why exciting innovation comes from under-represented entrepreneurial brands.
* About the symbiotic co-learning traditional CPG’s and entrepreneurial brands share in their journey with The Hatchery.
* How coach-ability is a make-or-break trait for leaders and how to vet for coach-ability in your recruiting process.
* How to become a Hatchery brand or partner.
* About Natalie’s trend forecasting super-powers and how it supports The Hatchery’s entrepreneurs.

Gooder Podcast

Food and Beverage Innovation, Begins and Ends with People featuring Natalie Shmulik, The Hatchery

About Natalie Shmulik:

Natalie Shmulik is The Hatchery’s CEO, and go-to resource for everything food business related. Along with an M.L.A. in Gastronomy from Boston University, she has a wide range of experience working with supermarkets, culinary publications, consumer packaged goods companies, and food service establishments. After successfully operating her own restaurant, Natalie was hired as a specialty consultant for one of Ontario’s largest supermarket chains where she enhanced consumer experiences through educational initiatives. Discovering her passion for innovation, Natalie was brought on as a brand strategist for the first cold brew tea company and later moved to Chicago to run The Hatchery Chicago.

With over six years of food incubation experience, Natalie has gained a unique perspective on the industry and what it takes to launch and grow a successful business. Natalie is a regular contributor to Food Business News, was recently featured in the Chicago Tribune’s 10 Business People to Watch in 2020 and received the Specialty Food Association’s award for leadership in vision. She continues to play a valuable role in branding and marketing for food businesses around the country, with her specialty in trend forecasting.

LinkedIn: https://www.linkedin.com/in/natalie-shmulik-1432313b/

Email: info@thehatcherychicago.org

Show Notes:

The Hatchery:  A non-profit food and beverage incubator dedicated to helping local entrepreneurs build & grow successful businesses.

ICNC: Industria Council of Nearwest Chicago offers entrepreneurs an innovative community to grow small businesses through incubation, workforce development, neighborhood planning, and business advising.

ACCION: A nonprofit microlender providing small businesses with loans at an early stage, particularly to support those that aren’t bankable yet.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana

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Reimagining Well Being Snacking with Brigette Wolf, Mondelēz International

November 2, 2020  |  an article by Diana Fryc

Gooder Podcast with Brigette Wolf

Brigette Wolf is the Global Head of SnackFutures, Mondelēz International’s innovation and venture hub. She is a solutions-oriented, forward-thinking disruptor in the snacking space committed to reorienting the way food and beverage brands talk about snacking by making it a more holistic and wellness-oriented experience. She is on – a – mission.

Brigette and I discuss how she successfully led the development of this new SnackFutures division inside of Mondelēz, bringing global resources, teams, thinking and a new way of talking about healthy food inside the world of snacking.

In this episode, we learn:

  • Why Mondelēz took the plunge into better-for-you with SnackFutures, and what they’re up to.
  • How great teamwork and great culture have aided the success SnackFutures.
  • About the impact of SnackFutures sustainability initiatives.
  • What’s driving innovation in mainstream better-for-you snacking.
  • How serving consumers and employees adds value to the business.
  • What’s driving big CPG to better embrace healthy snacking, healthy eating and healthy lifestyles.
  • About the impact that Gen Z has on plant-based snacking.
  • Why we need to make healthy living affordable to all consumers.
Gooder Podcast

Reimagining Well Being Snacking with Brigette Wolf, Mondelēz International

About Brigette Wolf:

Brigette Wolf is the Global Head of SnackFutures, Mondelēz International’s innovation and venture hub.

Since its creation in 2018, Brigette has led the creation of a cross-functional ecosystem of partners around the world, launched SnackFutures’ first market hub in Australia and created five completely new brands that are currently being piloted in the US and Europe.

Brigette has played a key role in advancing the company’s innovation agenda since its inception in 2012 serving as the senior director of Global Platform Innovation for Gum, Candy and Biscuits – leading the development and launch of Trident Vibes as well as brand manager for Belvita. Brigette’s history with the company also goes back to Kraft Foods with roles including the Global Innovation Manager for Oreo and working across several of the pizza and meal brands.

Prior to being part of the food industry, Brigette worked in investment banking at Morgan Stanley and Credit Suisse First Boston.

Brigette received her undergraduate degrees from The University of Pennsylvania, The Wharton School and her MBA from Northwestern Kellogg School of Management.

LinkedIn: https://www.linkedin.com/in/brigetterwolf/

Show Resources:

Mondelēze – Mondelez International, Inc., often stylized as Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company consisting of former Kraft Foods Inc brands. Owners of some of the most iconic brands in the world, including Oreo, Tang Tobelerone, Halls, Mirla, Philadelphia Cream Cheese, Cadbury and more.SnackFutures – SnackFutures is Mondelēz International’s new innovation hub that is dedicated to unlocking emerging snacking opportunities around the world. SnackFutures will capitalize on new trends and mobilize entrepreneurial talent and technologies to build and grow small brands with large-scale potential, and leverage other growth opportunities across snacking.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana

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The Future of Plant Based Period Products with Denielle Finkelstein, TOP

October 26, 2020  |  an article by Diana Fryc

Gooder Podcast Featuring Denielle Finkelstein

In today’s episode, we are joined by a highly accomplished retail executive with a proven track record in growing large scale businesses profitably and creating new business opportunities within brands, sharp business acumen with a keen ability to assess business conditions and manage towards opportunity with a relentless focus on the customer, Denielle Finkelstein, President and Co-Founder of TOP (the organic project). She is experienced in overseeing brand development and strategy, launching businesses, Omni-channel merchandising, marketing, international expansion and operations. She is also recognized as a passionate and strategic leader, known for relationship building.

Join us as we dive deep into healthy living, her organic business, plant-based organic period products and the challenges that come with being an entrepreneur and how to overcome them. We discuss the decisions that helped her leave the retail fashion world to focus on a passion and build a brand (from the ground up) to tackle the legacy taboo of period products, building a greener product and doubling down on the leadership and innovation that she’s been craving.

In this episode we learn:

  • The genesis of The Organic Movement (TOP) – organic/natural period products.
  • How Gen Z is changing the conversation around personal care and period products.
  • What plant-based innovation has been a game-changer for the brand and the industry.
  • How the leadership experience of a large retail brand helps, and hinders the start-up business process.
  • The challenges legacy conventional brands may have converting natural shoppers.
  • What period poverty is and how pervasive it is in the United States.
  • Denielle’s call to arms to major period product brands.
Gooder Podcast

The Future of Plant Based Period Products with Denielle Finkelstein, TOP

About Denielle Finkelstein:

Denielle Finkelstein, President and Co-Founder of TOP (the organic project) was raised in Rhode Island and graduated from Union College in Schenectady, NY. Post graduation, she moved to NYC with her future husband and started her career in fashion retail at Ann Taylor. She went on to executive merchandising roles at Coach, Kate Spade and Talbots. She was always recognized for her strength in building businesses, finding the white space and managing high performing teams. At the height of her career, she began looking for more purpose in her work and how she could do things differently for future generations.

After spending 22 years in fashion retail and sitting in the C-suite, she took the best risk both professionally and personally and left the corporate world to join Thyme Sullivan, to launch TOP the organic project. As moms, they went searching for organic period products that were healthy and safe for their girls and the environment and came away empty-handed. They have set out to build TOP as a business to drive positive social and environmental change.  TOP is bringing innovation to period products with Organic and Plant-based Tampons & Pads.  What we put in and on our bodies matters more than ever!

Show Resources:

TOP (the organic project) – We are here to educate, enlighten, and embarrass ourselves so that every girl and woman on the planet has access to healthy, 100% organic, eco-loving tampons and pads. and every step of the way, we’ll inspire stigma-shattering conversations about periods.

Poo-Pourri – We’re Poo~Pourri. A poop-positive brand dumping the shame around the things we *all* do. We deliver quality products made with natural essential oils that leave the bathroom smelling amazing and liberate you from harmful ingredients and inhibiting worries.

Beautycounter – One by one, we are leading a movement to a future where all beauty is clean beauty. We are powered by people, and our collective mission is to get safer products into the hands of everyone. Formulate, advocate, & educate—that’s our motto for creating products that truly perform while holding ourselves to unparalleled standards of safety. Why? It’s really this simple: beauty should be good for you.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana

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FoodNavigator-USA Summit 2020: Food for Kids: David Lemley Keynote: How To Build A Brand Kids and Parents Will Love

October 25, 2020  |  a news article by David Lemley

School closures – and tentative re-openings – have compounded stress levels for families, while COVID-19-induced economic anxiety is also straining household budgets. So how can food and beverage brands come up with enticing – but affordable – recipes, products and culinary solutions to make life easier for parents when long-established routines have been upended?

What does the ‘new normal’ look like for families and has this crisis given a boost to direct to consumer brands targeting babies, toddlers, and young children? Will the recent growth in interest in kids’ multivitamins continue, or is it risky to assume that buying patterns in 2020 provides a useful indicator of where consumers are heading in 2021?

Find out the answers at FoodNavigator-USA’s third Food for Kids summit – which is transitioning from our usual face-to-face event to an interactive broadcast series.

The series will bring five category-focused events, including:

  • The Consumer Panel
  • Kids and the Plant-Based Trend
  • Beverage Trends
  • Innovation in Action… Meet the Trailblazers
  • Meeting Children’s Nutritional Needs, from Foods to Supplements

Watch the On-Demand Event Now

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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The Simplicity of Life and Health in a Bite-Sized Moment with Christy Goldsby, Honey Mama's

October 19, 2020  |  an article by Diana Fryc

Gooder Podcast featuring Christy Goldsby

Food as medicine is not an out-of-the-box idea now. But back in 2011, it was not conventional thinking. After watching a friend struggle with food-related illness and attending the journey of wellness self-discovery, Christy went on a mission to change the diets of us all. The goal: refocus people away from diets fill with processed foods and bring back health empowerment through food choice . As she says – knowing what you’re eating may be the first step of and most powerful form of medicine.

Join Christy Goldsby, CEO and Founder of Honey Mama’s and I, as we discuss how her love of baking, innovating and caring for people developed into a healthy indulgence brand with the express goal of spreading vitality and playfulness into everyone’s life.

Innovation and change doesn’t happen in one moment. – Christy Goldsby

In this episode we learn:

  • The genesis of the Honey Mama’s brand.
  • How Christy’s health experiences combined with her baking background turned into a passion for caring for people beyond her immediate community.
  • How slowing down and being present can be a powerful leadership tool.
  • The long-term vision and impacts Honey Mama’s wants to make in the world.
  • Why brands producing snacks should innovative and promote healthy snacking.
  • How indulgent treats can boost our immune systems to prevent illnesses in more than one way.
  • Fundraising during COVID and how Amberstone Ventures is poised to help spread Honey Mama’s vision.
Gooder Podcast

The Simplicity of Life and Health in a Bite-Sized Moment with Christy Goldsby, Honey Mama's

About Christy Goldsby:

Christy Goldsby, CEO & Founder of Honey Mama’s, an award-winning premium melts in your mouth delicious, honey-sweetened cocoa bar in the refrigerated better for you indulgence category. Growing up in a family of cooks, bakers, farmers, and gardeners, the kitchen was always a place of celebration, creativity, nourishment and joy for Christy. She started Honey Mama’s as a way to share these celebrated family traditions, a passion for healthy living, and a love of the natural world. She was determined to create a treat that exudes vitality and playfulness, something you’d as likely take to a formal dinner party as enjoy on the hiking trail or share around a campfire. Made with pure honey as the only sweetener, Honey Mama’s are full of everything delightful: bold, deep flavors, and decadent textures and are naturally free from gluten, soy, dairy, and grain, allowing your body to thrive.

LinkedIn:  https://www.linkedin.com/in/christy-goldsby-30201866/

Show Resources:

Honey Mama’s – “We create opportunities that empower well-being for all people by making treats that are fun, nutritious and delicious. They are an invitation to be present, playful, open, and genuine. Our bars are full of bold, deep flavors, decadent textures, and are free from gluten, soy, dairy, and grain, allowing your body to thrive and your taste buds to celebrate. Made from five whole foods, Honey-Cocoa Bars are perfect to grab as a snack between meals, buy as a gift, or serve at your next dinner party.”

Amberstone Ventures – We started Amberstone to support entrepreneurs building breakthrough food and consumer product companies. We partner with brands at their earliest stages, providing the capital and insights necessary to scale efficiently into category leaders.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana

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Redefining the Naturals Category Through Cultural Transformation with Kimberly Lee Minor, Bumbershoot

August 17, 2020  |  an article by Diana Fryc

Gooder Podcast Featuring Kimberly Lee Minor

The resurgence of the Black Lives Matter movement has caused businesses and people to again rethink their relationship with brands, businesses and retailers. As brands continue to grapple with the realization that systemic racism is a set of blinders and the uncertainty about how to make the operational, innovation and leadership changes that need to be made, consumers are pushing. If you are brand owner, particularly in the naturals and better-for-you space, this lack of visibility is hampering your growth.

Bumbershoot CEO Kimberly Minor, shares insights and guidance with us around organizational cultural transformation that will provide you with new visibility about the hurdles of black-owned brands as well as share renewed opportunities for growth in becoming better brand and consumer stewards. Black women and families have been naturals a long time, it’s time for our current better-for-you community to see and embrace new ways of being natural and start using our super-powers in
bigger ways.

In this episode, we learn to:

  • Amplify and empower diversity and inclusion initiatives in ways that dive profit, not simply “check a box”
  • Create a business culture that is welcoming and supportive so that women and people of color can excel and accelerate their careers
  • Translate your company values and mission in a way that allocate for wider or different definitions of natural
  • Identify and support those brands and companies that reflect your vision, using mission and values as a filter

About Kimberly Lee Minor:

Kimberly Lee Minor is a business owner and creative executive who cares about people.

Kimberly is committed to bringing more joy and connection into people’s lives.  To do this she relies on personal insights, losses and hard-won growth achieved in over 25 years of senior leadership in creative customer-centric brands, and even more experience just in my years of living.

Before starting her own business, Lee Minor rolled up her sleeves and got to work – from the executive training program with Macy’s to Express where she received the Key Contributor Award to Footlocker Global, where, again Kimberly was awarded the Key Contributor Award for business innovation and team transformation. From Brand President for London Fog, Joe Boxer & Bongo to SVP of Strategy, Merch Operations & Merchandising at BBW she strived to grow businesses and to help her teams find their passion.

Lee Minor believes that we are at our best when supported by authentic connections of diverse and positively passionate people to influence and empower us.

Using her transformational leadership skills, customer-centric point of view and focus on creating connections she helps business leaders strategically reposition their cultures for collaboration and inclusivity to provide a welcoming and empowering community for career acceleration of women and people of color. I start by listening to the VOC and VOE, evaluating core values and processes to prepare these organizations for a 21st-century workforce, increase the pipeline of diverse talent, improve the desirability of the organization to the candidates, and the retention of the hires.

Kimberly holds a Bachelor of Arts degree from Temple University in Philadelphia, PA, and has completed coursework towards her MBA at Drexel University.  She holds an executive certificate in Leadership and Management from The Wharton School at the University of Pennsylvania. She is a Certified Lean Six Sigma Black Belt. She and her husband have 2 sons and live in New Albany, OH.

kimberly@bumbershoot.net

973-738-4020

Linkedin.com/kimberlyleeminor

IG – Kimberly.l.minor

Show Resources

Bumbershoot – Bumbershoot, LLC is a different kind of media company.  We create digital niche communities to influence lifestyles through authentic connection, creative content, informative events, unique experiences, and meaningful philanthropy.

Our team draws on the diverse executive experience of creative and critical-thinking merchants, marketers, innovators, and data scientists in multi-media, fashion and personal care industries who have grown competitive brands and developed engaging product and content introduction strategies that make people smile.

Spiceteria – I’ve been Blessed with a full life – a sweet, salty, sour, hot, and tangy life. All of these flavors, experiences, people, and loves brought me here – to the creation of Spiceteria. A flavor-centric hub for women. Spiceteria’s mission is to bring together women of taste – in a warm, respectful, and welcoming community – bridging tech and humanity through the sharing of stories, themed products, experiences and technology that enhance your life and ensure that you will never be alone.

Authentically Us – A community for Millennial-aged professional women. They are new to the community and relatively new to their careers. The Authentically Us community provides a soft landing for authentic connections, professional development and mentoring, mental and physical well-being, personal development and fun.

Gooder Podcast

Redefining the Naturals Category Through Cultural Transformation with Kimberly Lee Minor, Bumbershoot

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana

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