Brand Slam 5 – Finding Your True Audience and Standing Out in a Crowded Category Download now to watch this fun and informative webinar where we audit Plant Works’ brand ecosystem and identify gaps, highlight opportunities and help the team understand where to focus her marketing spend. Brand Slam was created by Retail Voodoo to […]
Retail Voodoo is recruiting participants for Season 2 of Brand Slam – Episodes starting March 2021. CPG brands spend a lot of time telling consumers how different they are. And with the brand world changing faster than ever, the fundamentals of brand building are receiving scrutiny. What is a brand anyway? A logo? An idea? An […]
Brand Slam Episode 4: Learning How to Grow and Market a CBD Brand On episode 4 of Brand Slam our guest is Liza Cohen from Nature’s Nosh. Nature’s Nosh is a dried fruit and nut bites infused snacking brand infused with hemp-derived from CBD. Brand Slam was created by Retail Voodoo to help CPG entrepreneurs in […]
Brand Slam Episode 3: Learning Where to Invest Marketing Funds as a Start-Up Food Brand Learn the category audit techniques these leading brands have leveraged to average triple-digit growth. In this episode you will meet Red Plate Foods founder, Becca Williams. As a true advocate for the allergen-avoidant community, Becca and her husband started Red […]
The Role of Brand Strategy in Innovation from Retail Voodoo on Vimeo.