Elevate Your Brand Through the Strong Use of Symbolism

Article by: David Lemley

What do lululemon, Starbucks Coffee, and Harley Davidson have in common with the Catholic church?

Watch this short excerpt from our webcast, The Cult Brand Value Equation, to discover how these iconic brands have all leveraged the power of symbolism to create a venue where we are not only aware of their mission but invite them into our daily lives.

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David Lemley

Founder, President, & Chief Strategist

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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Elevate Your Brand Through the Strong Use of Symbolism

What do lululemon, Starbucks Coffee, and Harley Davidson have in common with the Catholic church?

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