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Excellent Executive Coaching: Business Should Be A Force For Good with Diana Fryc

Dr. Katrina Burrus, MCC talks with Diana Fryc about women in leadership and some of the obstacles they face in the business world as they answer the following questions.

Why aren’t there more women in leadership roles (C-suite/VP) and how can we change this? What are the most surprising hurdles women in leadership keep running into? What are the different huddles between women of color and Caucasians? What will it take to make lasting change for diversity? How can we do a better job of educating people about Generation Z and Consumer buyers? Who is Diana Fryc? Diana believes that business should be a force for good and uses her networking superpowers to drive change in the food, beverage, and wellness industries, specifically in the areas of employment diversity, food equality, and the promotion of a sustainable supply chain. She founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness. Diana Fryc is a marketing industry executive with 20 years advising brands from fortune 50 to start-ups on how to address their toughest growth challenges. As partner and CMO of creative branding firm, Retail Voodoo, uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands – and has been building long-standing client relationships because people trust her to put the right combination of people and business assets together to move mountains.

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Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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