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The Competitive Audit: Gauge Your Brand’s Performance

Most of our client engagements kick off with our Competitive Audit. It identifies not just other brands adjacent to yours but everything that competes for the consumer’s attention and dollars.

The Competitive Audit is a primary tool in our kit because it’s so useful for gauging a brand’s performance. And it unlocks the path to building a competition-proof brand.

Download this free version of our Competitive Audit. It can help you answer strategic questions and find new opportunities for your brand.

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Founder, President, & Chief Strategist
David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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