all Insights

FoodNavigator-USA Summit 2020: Food for Kids: David Lemley Keynote: How To Build A Brand Kids and Parents Will Love

October 25, 2020  |  a news article by David Lemley

School closures – and tentative re-openings – have compounded stress levels for families, while COVID-19-induced economic anxiety is also straining household budgets. So how can food and beverage brands come up with enticing – but affordable – recipes, products and culinary solutions to make life easier for parents when long-established routines have been upended?

What does the ‘new normal’ look like for families and has this crisis given a boost to direct to consumer brands targeting babies, toddlers, and young children? Will the recent growth in interest in kids’ multivitamins continue, or is it risky to assume that buying patterns in 2020 provides a useful indicator of where consumers are heading in 2021?

Find out the answers at FoodNavigator-USA’s third Food for Kids summit – which is transitioning from our usual face-to-face event to an interactive broadcast series.

The series will bring five category-focused events, including:

  • The Consumer Panel
  • Kids and the Plant-Based Trend
  • Beverage Trends
  • Innovation in Action… Meet the Trailblazers
  • Meeting Children’s Nutritional Needs, from Foods to Supplements

Watch the On-Demand Event Now

Top Insights

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

Connect with David

Don‘t see what you need?

Just drop us a line and we‘ll talk