Growth Experts Podcast

David Lemley helps brands become legendary.

David the President and Chief Strategist at Retail Voodoo, a US based brand strategy firm that helps speciality food and beverage brands gain market share by addressing their toughest growth challenges. Clients include Essentia Water, KIND Health Snakes, Surla Table and Dry Soda Company and Alden’s Organic Ice Cream.

During our interview we discuss:

  • David shares his story how and why he started his agency over 30 years ago.
  • He shares the importance of designing their business to ensure work life balance.
  • David unpacks his theory on why BRAND is the key to long term growth.
  • He shares his definition of BRAND.
  • The importance of understanding how you’re going to be different from the perspective of the customer.
  • David shares details about how KIND Health Snakes leveraged brand to see HUGE growth.
  • He also breaks down how Essentia Water was able to leverage a winning brand strategy to see triple digit growth for the past 3 years.
  • He shares his favorite growth tool/software.
  • David recommends one of his favorite books.
  • PLUS a whole lot more!!!

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David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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