The Recipe Disney, Whole Foods & Adidas Use to Transform Employees into Brand Ambassadors

February 14, 2018 | a white paper by Diana Fryc

Good employees are hard to find. It’s an adage that seems to prove true with every generation. But as with all generalizations, there are caveats. As employers, we need to be aware of the influences that contribute to the success and failure of an employee.

In today’s economy, simply offering a job and paycheck isn’t going to cut it. “Golden handcuffs” (as we like to call them) aren’t what every person is interested in. Your brand must offer something else to create a truly loyal community of employees.

So many brands struggle to gain buy-in from their employees. Either they don’t care about your brand or they don’t understand it. If even your own employees don’t love your brand, surely customers don’t have reason to. In order to grow and retain an engaged employee fanbase, your brand will have to do some work internally.

In this piece, we answer the following common questions:

  • How do you make your employees your biggest brand advocates?
  • How do you use your brand to attract top talent?
  • What companies manage and retain employees well?
  • What are the key ingredients to keeping employees happy and engaged?

Let’s start at the beginning. If you have no vision, you have no future.

Everyone has a vision for their life. Or better said, everyone has a vision for some parts of their life. Some ideas are smaller than others, but a vision nonetheless. Employment is one part of that vision.

It starts very young. We are asked as children, “What do you want to be when you grow up?” We play sports, we join clubs, and we take on hobbies. And then one day, we are launched into adulthood and we try to keep our passion going. We align ourselves with brands and companies who either share our passions or at least foster them. And naturally, we envision ourselves working for the brands we love and know.

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Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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