How to Focus Your Innovation Process for Truly Breakthrough Products

October 11, 2021 | a white paper by David Lemley

Innovation is the lifeblood of any food or beverage brand. A steady stream of new products keeps the brand relevant, dynamic, and profitable.

But great ideas aren’t enough. So how can your brand team transform possibilities into breakthrough, viable products that will drive preference, create significant barriers to entry to competitors, and hockey-stick your revenue?

You need a framework to set the stage for innovation in your organization, and the right people at the right time doing the right tasks. Here’s a better, smarter way to launch breakout new products.

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David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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