Integrate & Ignite’s Podcast: The Seven Marketing Must-Haves to Creating a Successful Brand Eco-System with David Lemley of Retail Voodoo

“When a brand gets clear on why they exist and what kind of contribution they want to make to society, that automatically puts them into the better-for-you space.”

David Lemley is a brand strategist with a strong history in restoring growth to declining brands, developing new brands, and accelerating growth on established brands. He is the president and head of brand strategy for Retail Voodoo, a firm that helps specialty food and beverage brands address their toughest growth challenges. David focuses on the growing Better-For-You category and has worked with big brands like Starbucks and REI and Kind Bars to name a few. He loves nothing more than to dig in deep to figure out what it takes to build a strong and lasting brand. His expertise in brand strategy, innovation, consumer markets, and consumer behavior builds brand awareness and equity.

Listen & Learn:

  • Defining what makes a Better-For-You brand.
  • His philosophy for making your competitors irrelevant through positioning.
  • The differences between making assumptions versus implementing strategies when marketing better-for-you brands.
  • The importance of figuring out your brand’s mind, body, and spirit.
  • Creating “impressive brand storytelling.”


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David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

Connect with David