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6 Steps Toward a Competition-Proof Brand

Brand leaders often look to other brands in their space for validation and inspiration. I get it: There’s security in following other brands’ moves because they’re already proven.

But … what if you could ignore what everyone else is doing, in full confidence that what YOU are doing is right? What if your brand wasn’t a copycat but a disruptor? What if you had stark-raving fans who always prefer your brand, no matter what else is on the shelf?

Our worksheet offers six steps to help your brand evolve from product-focused to mission-focused—and rise above the competition.

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Founder, President, & Chief Strategist
David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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