Consumers Don’t Care About Your Cause. They’ll Flock to Your WHY.

January 7, 2022 | a white paper by David Lemley

A meaningful, powerful WHY is your brand’s most valuable business asset.

If you aspire to make your better-for-you food or beverage brand brand future-proof, you have to stand for something. A capital-M Mission that connects to the deepest hopes and desires of the people who love you (and the people who don’t yet know they love you) enables your brand to rise above the constant churn of the marketplace and own your category for the foreseeable future.

Our latest white paper reveals how a powerful mission not only competition-proofs your brand, it also makes you future proof. When you set a true North Star, it’ll be gravitational for the entire organization, and it’ll inform every bit of decision making. Download it now and use it in your team’s planning and strategy.

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

Connect with David