You’re Finally In Retail, What Now? with David Lemley
As the world of branding and advertising is continuously evolving to a more modern domain, competition, especially in the food and beverage company, is also getting stronger. David Lemley, Chief Strategist of Retail Voodoo, talks about how to showcase food products in a sustainable manner. He shares his opinions about brands and gives some tips on how to get noticed, how to get products in the field, and how to rise above the noise. As David talks about disruption, he lists having a good social media program, sampling, and creating trials as some of the best ways to let a product become shelf stable.