On The Shelf Podcast

You’re Finally In Retail, What Now? with David Lemley

As the world of branding and advertising is continuously evolving to a more modern domain, competition, especially in the food and beverage company, is also getting stronger. David Lemley, Chief Strategist of Retail Voodoo, talks about how to showcase food products in a sustainable manner. He shares his opinions about brands and gives some tips on how to get noticed, how to get products in the field, and how to rise above the noise. As David talks about disruption, he lists having a good social media program, sampling, and creating trials as some of the best ways to let a product become shelf stable.

Listen at  On The Shelf

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David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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