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Insights

Insights about the world of better-for-you brands

Article

How to Use Form Factor to Powerfully Transform Your Brand and Disrupt Your Industry

by David Lemley | November 8, 2017

Use Research to Avoid Common Brand Strategy Pitfalls

by David Lemley | October 31, 2017

Article

Brand Strategy is a Short-Term Investment with Long-Term Benefits

by David Lemley | October 3, 2017

White Paper

The Seven Musts of Marketing

by David Lemley | September 14, 2017

Article

We Think Consumers Shouldn’t Be Your Innovators – Here’s Why

by David Lemley | September 6, 2017

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