In the hands of the right CEO, CMO, and marketing team a rebrand becomes a powerful tool. But rebrands are tough. Rebrands frequently fail to generate results. Rebranding sucks. So why do it? Well, fortune, fame, and glory all lie in the balance, right?
Rebranding has produced persistent frustrations … This white paper answers your most pressing question: “How do I make my efforts at rebranding not suck?” So if you’re sure you want to go through with it, we have the answers you’re looking for.
Learn not only when and why to rebrand (and when not to rebrand) but discover the common regrets marketers have after spending an entire year rebranding their whole company and not getting the results they need.
