Our guest today took a giant leap of faith with her business, to strategically narrow the focus of her client base. For many, this may seem a risk, but for Diana Fryc and her business partner at Retail Voodoo, the payoff was worth the risk.
Diana believes that business should be a force for good and uses her networking superpowers to drive change in the food, beverage and wellness industries, specifically in the areas of employment diversity, food equality, and the promotion of sustainable supply chain. She founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness, and is partner and CMO of creative branding firm, Retail Voodo. Diana uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth.
In this episode we discuss brand development, her passion for working with businesses in the naturals sector, and how many companies, large and small, are working diligently to reach new consumers who may want, but haven’t yet fully, been consumers in this market. We also discuss the power of leading with love, it’s impact on your customers, and how it becomes a sustainable vehicle for on-going referrals.
Diana Fryc is a marketing industry executive with 20 years advising brands from fortune 50 to start-ups on how to address their toughest growth challenges.