Startup to Scale: Build a Brand that Stands for Something with David Lemley

Startup to Scale recently featured David Lemley, Founder & President of Retail Voodoo. Jordan Buckner talks with David on how to build a brand that stands for something, and why that’s central to creating customer loyalty.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business.

Listen here.

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David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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