Tag: Brand Strategy

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Everything Expo with Diana Fryc

March 20, 2023  |  an article by Diana Fryc

Diana Fryc, Chief Growth Officer, Podcast Host and Partner at Retail Voodoo is an expert marketer in the food, beverage and wellness industries. With 20 years of experience, she has helped both established companies and start-up brands build and grow their presence in their respective categories and overcome business challenges as they arise. She leverages her extensive knowledge in branding, innovation, consumer markets and packaging systems to drive meaningful and sustainable growth for her clients. Diana’s passion for the food, beverage, and wellness industry has earned her a reputation for building strong client relationships and bringing together the right people and resources to achieve impressive results.

Today’s episode is hosted by Mercedes Evenson of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/mercedesevenson/

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Everything Expo with Diana Fryc

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KEY TAKEAWAYS

-Expo West and Expo East
-Innovative products at the show
-Expo West Networking Events

ABOUT THE GUEST

Diana Fryc
Partner & Chief Growth Officer, Retail Voodoo
https://www.linkedin.com/in/dianafryc
Retail Voodoo

QUOTES

“The Naturally Network is really working to build the community of minority-owned business owners and brand owners within the community of naturals, simply because there’s a lot of under-representation in general.” – Diana

“It looks like this year we’re going to have a pretty nice mix of brands, I really would encourage you all to come to Expo East.” – Diana

CHAPTERS

00:00 | Introduction
03:10 | What is Expo West?
06:36 | Making Meaningful Connections at Expo West
11:12 | Innovative Products & Brands
15:13 | Dream Clients & Brands
17:20 | The Importance of Attending Conferences
19:13 | Connect with Diana

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit

http://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana

Don‘t see what you need?

Just drop us a line and we‘ll talk

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It's Not Traditional, It's TWRL with Olivia Chen

March 6, 2023  |  an article by Diana Fryc

Olivia Chen is the Co-Founder and Chief Marketing Officer of TWRL Milk Tea and a creative entrepreneur who loves bringing people together and brand storytelling. She knows how to use unconventional marketing tactics to make a brand stand out and increase sales.

Olivia shares how TWRL Milk Tea started and how her and her business partner Pauline have grown the business together. You’ll learn the secrets of their success and hear about the challenges they’ve faced along the way.‌

Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

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It's Not Traditional, It's TWRL with Olivia Chen

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KEY TAKEAWAYS

TWRL Milk tea, the product, suppliers and history

The inspiration behind TWRL, its foundation and the people behind it

Work dynamics of two business partners, Olivia and Pauline

Creating a successful brand through embracing identity and differentiation

ABOUT THE GUEST

Olivia Chen
Co-Founder & CMO, TWRL Milk Tea
https://www.linkedin.com/in/olichen/
https://twrlmilktea.com/

QUOTES

“We incorporated the concept of nature and fusion into our Milk Tea or drinks, which is now a common trend in coffee, but at the time we were the pioneers in this approach.”- Olivia

“Alignment on important values is crucial, and not many people think about it. As individuals with a strong marketing background, Pauline and I prioritize this aspect.” – Olivia

CHAPTERS

00:00 | Introduction
01:15 | Introducing Olivia Chen
04:00 | About TWRL Milk Tea
05:42 | What is Milk Tea
07:01 | Farm Suppliers
09:30 | The beginnings of TWRL
12:46 | Work Dynamics With A Business Partner
28:41 | The Brands Growth & Trajectory
38:19 | Differentiation & Embracing Identity
39:55 | What’s Next for TWRL
44:31 | Spotlighting Amazing Women
45:55 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit

Contact – Retail Voodoo to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana

Don‘t see what you need?

Just drop us a line and we‘ll talk

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Disrupting Distribution with Fiona Lee

February 27, 2023  |  an article by Diana Fryc

Fiona Lee is the Co-Founder and COO of Pod Foods, a logistics and technology enablement company. Connecting B2B brands directly with retailers, Pod Foods is a marketplace built for the new era of grocery.

Prior to starting Pod Foods, Fiona was the Community Manager at Block 71 in San Francisco, a launchpad for Singaporean tech start-ups coming to the United States, and the gateway for Silicon Valley companies to enter the Southeast Asia market. She also founded Green Pea Cookie, an endeavor that helped her realize the need for a company like Pod Foods.

Fiona discusses how she built the business in a highly competitive market and shares the value Pod Foods provides, solving problems with food distribution worldwide. Highlighting the importance of leveraging innovation, she talks about growing the company and remaining competitive in a fast and ever-changing environment.

Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

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Disrupting Distribution with Fiona Lee

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KEY TAKEAWAYS

-Pod Foods growth trajectory
-The greatest challenges with food distribution
-Leveraging innovation and technology in order to grow the business
-Advice for aspiring women entrepreneurs

ABOUT THE GUEST

Fiona Lee
Cofounder at Pod Foods Co
https://www.linkedin.com/in/fionalee92
https://podfoods.co

CHAPTERS

00:00 | Introduction
03:00 | What is Pod Foods
09:19 | Building the Business
12:17 | We All Make Mistakes
14:21 | Harnessing Perseverance
15:33 | Revolutionizing Food Distribution
24:56 | Leveraging Data in the Supply Chain
27:01 | Using Data to Predict Demand
35:07 | Advice for Entrepreneurs
38:24 | What’s Next for Pod Foods
40:27 | Honoring Hard-Working Women
43:02 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com

QUOTES

“In the first year, we were not thinking of our profitability. What we were talking about was finding product market fit.” – Fiona

“Our team is passionate about using technology and data to drive innovation and create impact.” – Fiona
‌

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana

Don‘t see what you need?

Just drop us a line and we‘ll talk

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Creating a Crossover Company with Lucinda Wright

February 20, 2023  |  an article by Diana Fryc

Lucinda Wright is a seasoned CPG executive with extensive expertise creating new businesses, building retail empires and creating meaningful marketing. As the CEO and Co-Founder of Cask & Kettle, she is the leader of the thriving spirit-making company based in Temperance, Michigan. Lucinda talks about creating a crossover between categories big and small and how this approach has impacted Cask & Kettle’s business. From the beverage industry at large to alcohol and coffee combinations, Lucinda shares her knowledge and valuable advice for aspiring entrepreneurs. Additionally, she gives us a sneak peek into what’s next for Cask & Kettle and shares insights into the products they create.

Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

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Creating a Crossover Company with Lucinda Wright

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KEY TAKEAWAYS

-How Cask & Kettle Started
-Creating new market opportunities in the coffee and alcohol industries
-The importance of a iron-clad mindset and facing entrepreneurial challenges

ABOUT THE GUEST

Lucinda Wright, CEO of Cask & Kettle USA
LINKEDIN: https://www.linkedin.com/in/lucinda-wright-ba7a495
LINKS: https://caskandkettleusa.com/

CHAPTERS

00:00 | Introduction
01:00 | About Lucinda Wright
03:21 | What is Cask & Kettle?
06:30 | Discovering New Market Opportunities
07:53 | The All-in-One Keurig Cup for Coffee and Spirits
14:19 | Innovation in the Alcohol Industry
23:20 | Reflection on Becoming an Entrepreneur
30:11 | Overcoming Challenges and Reaching Milestones
37:41 | The Importance of an Iron-Clad Mindset
39:39 | What’s Next for Cask & Kettle?
42:20 | Inspirational Innovators
48:33 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com

QUOTES

“When you’re a disruptive innovator like us, bringing a hot beverage into booze, something that has never existed before, the vast majority of the industry is very suspicious.” -Lucinda

“I encourage anybody out there who’s in innovation to probe around in the hybrid area.” -Lucinda

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana

Don‘t see what you need?

Just drop us a line and we‘ll talk

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Never Stop Bee-Leavin' with Jennifer Wiese

February 13, 2023  |  an article by Diana Fryc

Jennifer Wiese is the Founder and CEO of BeeFree Gluten Free Bakery. Her passion for creating delicious gluten-free food coupled with her drive to create and provide job opportunities for individuals with autism is what drove her to start the company. Her mission in doing so is grounded in her belief that any one person can make a difference in the world, and through their business.

Jennifer shares her journey as a mompreneur, shedding light on the struggles she experienced in the early days of starting the company paired with the valuable lessons she has learned along the way. Additionally, she offer advice that is inspirational for aspiring entrepreneurs and shares the exciting future plans for BeeFree Gluten Free Bakery.

Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

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Never Stop Bee-Leavin' with Jennifer Wiese

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KEY TAKEAWAYS

The history and motivation behind the BeeFree Gluten Free Bakery

The company’s mission and advocacy of the company

Milestone achievements and establishing a strong network

ABOUT THE GUEST

Jennifer Wiese, Founder & CEO of BeeFree Gluten Free Bakery

LINKEDIN: https://www.linkedin.com/in/jennifer-wiese-7b98392a
LINKS: https://www.beefreegf.com

CHAPTERS

00:00 | Introduction

00:56 | About Jennifer Wiese

03:29 | BeeFree Gluten Free Bakery

08:05 | Connecting Gluten Free Diets & Autism

10:38 | A Mom on a Mission

15:21 | Building a Company

19:19 | It’s About Who You Know

22:55 | Achieving Monumental Milestones

27:24 | Trust the Process & Your Product

28:03 | What’s to Come for BeeFree

29:03 | Admiration & Inspiration

31:06 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media

www.heartcastmedia.com

QUOTES

“We were looking for support for our son with autism. We wondered what we could do to give him the best shot at life, and that introduced us to a gluten-free diet.” -Jennifer

“We’re really passionate about being a source of employment for individuals with autism and providing jobs for people who are often overlooked.” -Jennifer

“Believe in yourself and believe in your product and don’t let other people knock you off your horse.” -Jennifer

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana

Don‘t see what you need?

Just drop us a line and we‘ll talk

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Old Ingredients, New Age Name with Laura Shenkar

January 23, 2023  |  an article by Diana Fryc

On today’s show, Laura Shenkar, CEO & Founder of This PKN shares what the product is and how the company got its start. PKN is the most indulgent, nutritious, eco-friendly, plant-based milk on the market today. She goes on to discuss the different factors that can affect distribution at the State level, along with consumer preferences and diet restrictions. Throughout her career journey, she has experienced many magic moments and learned secrets to continually improve along the way. Everything she has learned has led her to becoming an excellent advisor to those with similar career paths and interests. Her expertise in building high-performing senior leadership teams, launching and expanding businesses, and adopting revolutionary business strategies is what makes her so business savvy.

Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

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Old Ingredients, New Age Name with Laura Shenkar

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KEY TAKEAWAYS:

The origin story of the PKN brand
Factors that affect the food marketplace
Key moments that propelled Laura’s career forward
What’s next for the PKN brand

ABOUT THE GUEST:

Laura Shenkar
CEO & Founder, This PKN
LinkedIn: https://www.linkedin.com/in/laurashenkar
Links: https://thispkn.com

CHAPTERS:

00:00 | Introduction
04:29 | The Origin of PKN
10:45 | The Rise of Food Allergies & Sensitivities
15:53 | The Strategic Importance of Texas
21:23 | Embracing Startup Culture & Motivation
23:52 | The Moment That Everything Changed
30:36 | A Personal Crisis Sparked The Solution
32:56 | Selling a New Brand & Product
34:03 | Water is Now… Finally a Real Concern
35:57 | Expanding Across The United States
38:54 | Women with Innovative Approaches
39:55 | The Indigenous Cooking Trend
41:28 | Learn More About Laura Shenkar and This PKN

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana

Don‘t see what you need?

Just drop us a line and we‘ll talk

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A Startup Sparked by Dark Days with Ali Bonar

January 16, 2023  |  an article by Diana Fryc

Oat Haus’ CEO & Chief Vibes Officer, Ali Bonar joins us today to talk about the companies focus on nutrition and the world’s first-ever oat-based spread, Granola Butter. Ali shares her industry experience and the story of how Oat Haus was founded. Additionally, she discusses the importance of smart marketing practices, placing emphasis on a healthy diet and consuming natural foods.

To round out the episode, Ali talks about the milestones she has achieved and the contributing factors that have given rise to the success of the company. These successes have led her to become an expert at giving advice to aspiring entrepreneurs and reflect what’s to come for Oat Haus and the future of the brand.

If you or someone you know is struggling with an eating disorder, contact the National Eating Disorder Association Helpline. More information can be found at www.nationaleatingdisorders.org

Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

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A Startup Sparked by Dark Days with Ali Bonar

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KEY TAKEAWAYS:

-The “why” behind creating the first-ever oat-based spread, Granola Butter
-Company experience, meaningful milestones and achievements
-Advice for aspiring entrepreneurs

ABOUT THE GUEST:

Ali Bonar
Chief Vibes Officer, Oat Haus
LinkedIn: https://www.linkedin.com/in/alibonar
Links: https://oat.haus

CHAPTERS:

00:00 | Introduction
04:03 | Eating Disorders Struggles
05:29 | Suffering in Silence
07:00 | Making a Better Nut-Free Food
09:25 | Better Food Marketing Practices
16:35 | An Eating Disorder Turned Into Positive Momentum
22:02 | Learning To Be a Leader
29:24 | Therapy & Support Systems
33:54 | New Products & New Ways of Working
38:35 | Fan Girl of Incredible Women
39:40 | Sea Moss Gel Trend & Sub Wellness Micro Trends
41:27 | Learn More About Ali Bonar & Oat Haus

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana

Don‘t see what you need?

Just drop us a line and we‘ll talk

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Lean Into Clean with Caitlyn Vanderhaeghe

January 9, 2023  |  an article by Diana Fryc

Caitlyn Vanderhaeghe is the President, CEO & Co-Founder of KidStar Nutrients, a clean and natural supplement brand formulated just for kids. Outside of running a company, she is a well-known mommy blogger, published children’s author, certified teacher and health advocate. Her love of all things natural health was the motivation that propelled her to develop nutritional supplements that only contain essential nutrients.

On this episode, Caitlyn explains the philosophy and inspiration behind KidStar Nutrients’, Along with concerns about the industry at large. On-going issues like lack of product development and lack of product enhancement are reasons she felt compelled to build her own brand. Additionally, she offers up insightful advice to women on a similar journey and shares her thoughts on how best to develop leadership skills.

Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

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Lean Into Clean with Caitlyn Vanderhaeghe

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KEY TAKEAWAYS:

-The Philosophy behind the KidStar Nutrients brand and product
-On-going issues and problems in the supplement industry and community at large
-The importance of supplementing kids diets
Entrepreneurial Advice

ABOUT THE GUEST:

Caitlyn Vanderhaeghe
President & CEO, KidStar Nutrients
LinkedIn: https://ca.linkedin.com/in/caitlyn-vanderhaeghe-134486101
Links: https://kidstarnutrients.com

CHAPTERS:

00:00 | Introduction
02:30 | Products Produced with Clean Ingredients
04:27 | Pivoting in a Pandemic & Supply Chain Issues
06:45 | Supplements with a Guiding Philosophy
08:32 | Shifting Product Expectations
09:52 | Known Issues in the Supplements Industry
12:31 | Supplements Are a Family Tradition
16:22 | Mother Mentorship & Career Advice
19:52 | Creating a Competitive Edge in the Marketplace
22:14 | Advice for Aspiring Women Entrepreneurs
29:33 | Product Launch in The United States
31:52 | The Importance of Supplementing Kids’ Diets
33:15 | Kid Nutrient Market
33:53 | Quality Products with Real Ingredients
38:06 | Learn More About Caitlyn Vanderhaeghe

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana

Don‘t see what you need?

Just drop us a line and we‘ll talk

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A Mission Driven by Memories with Vanessa Pham

December 19, 2022  |  an article by Diana Fryc

Vanessa Pham is the Co-Founder and CEO of Omsom, a company built for and committed to bringing loud and proud Asian flavors to American households. In this episode, Vanessa discusses the humble beginnings of the Asian cuisine inspired brand, along with its mission and principles. She shares the lessons she learned from friends and mentors along her journey and what continues to inspire her. Additionally, she talks about the impact the brand made in the food industry and how its business model is different than most.

Vanessa shares her experience being a venture-backed CPG brand and how working with investors such as Sidekick shaped her entrepreneurial senses. She goes on to share the importance of community and finding joy in cooking all things fermented, caramelized, and braised. Last year she was included in the Forbes 30 Under 30 and Adweek’s Young Influentials.

Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

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A Mission Driven by Memories with Vanessa Pham

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KEY TAKEAWAYS

Building a brand rooted in passion and driven by its mission
Upholding brand values and principles throughout every interaction
How Omsom’s business model impacts and improves the Asian-American community

ABOUT THE GUEST

Vanessa Pham, Co-Founder & CEO of Omsom
LinkedIn: https://www.linkedin.com/in/vanessatpham
Website: https://omsom.com

CHAPTERS

00:00 | Introduction
03:36 | Take A Risk
06:09 | The Third-Culture Effect
07:53 | Reversing Risk Aversion
10:11 | The Decision to Focus on Food
12:56 | Leaning on Friends and Networking
16:35 | Learning Valuable Lessons & Mistakes
20:32 | Brand Values & Principles
23:59 | A Business Model Built by Chefs
26:40 | Business Advice
30:47 | Hospitality Industry Trends to Watch
31:53 | Women with Incredible Work Ethic
33:17 | Learn More About Vanessa Pham & Omsom

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media.
www.heartcastmedia.com

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana

Don‘t see what you need?

Just drop us a line and we‘ll talk

all Insights

Authority Magazine: Women In Wellness: The Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing with Diana Fryc

August 11, 2022  |  a news article by Diana Fryc

Diana Fryc, Partner and Chief Sales & Marketing Officer

Diana Fryc was recently interviewed by Authority Magazine on her thoughts of helping people towards better wellbeing.

Authority Magazine, a Medium publication, is devoted to sharing in-depth, and interesting interviews, featuring people who are authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. They use interviews to draw out stories that are both empowering and actionable.

They believe that good stories should feel beautiful to the mind, heart, and eyes.

Check out the entire interview on Authority Magazine’s website.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana

Don‘t see what you need?

Just drop us a line and we‘ll talk

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