Brand Slam Episode 5 – featuring Plant Works

Brand Slam 5 – Finding Your True Audience and Standing Out in a Crowded Category Download now to watch this fun and informative webinar where we audit Plant Works’ brand ecosystem and identify gaps, highlight opportunities and help the team understand where to focus her marketing spend. Brand Slam was created by Retail Voodoo to […]

Brand Slam | Call For Entries for Season Two

Retail Voodoo is recruiting participants for Season 2 of Brand Slam – Episodes starting March 2021. CPG brands spend a lot of time telling consumers how different they are. And with the brand world changing faster than ever, the fundamentals of brand building are receiving scrutiny. What is a brand anyway? A logo? An idea? An […]

Big Plans for Your Naturals Brand? Start With a Strategic One

Yes, 2020 has been a … well, we’re not sure what kind of year to call it. While it’s still not business as usual, businesses still have to do many of the usual things, like planning for 2021. And if there’s one thing you should have on the to-do list for your natural food or […]

Before You Redesign Your Brand, Do This

If you’re eyeing a redesign for your company’s food or beverage brand, allow us to make a suggestion: Work on the brand strategy first. No doubt, as a veteran marketer, you’ve worked on or overseen more packaging for consumer brands than you can count. You have an eye for design and a nose for trends. […]

Brand Slam Episode 2 – The Life Cycle of Better-For-You Brands

Learn the category audit techniques these leading brands have leveraged to average triple-digit growth. In this episode of Brand Slam we will cover how better-for-you brands can move from First and Only to Beloved and Dominant. As covered in David’s book, Beloved and Dominant Brands, the brand ecosystem allows you to develop a realistic, unbiased […]

Brand Slam Episode 1 featuring RECIPE 33

Brand Slam Episode 1: Understanding Common Barriers to Brand Relevance in 2020 Learn the category audit techniques these leading brands have leveraged to average triple-digit growth. In this episode you will meet RECIPE 33 founder, Dan Smith. As a 20-year CPG industry veteran, Dan created RECIPE 33 to innovate an old-fashioned industry (snack nuts). The brand’s […]

7 Things You Should Do Now to Ensure a Successful 2020 for Your Naturals Brand

While we think we’re pretty good at identifying trends and opportunities for our food and beverage clients, we can’t foretell the future with certainty. What we can see, though, is a number of smart strategic steps marketers and leaders of mission-driven food and beverage brands can be doing now to position their businesses to thrive […]

Pivot Your Brand to Thrive in a Down Economy

“We are here for you.” “We are all in this together.” Claims of unity and common purpose are ubiquitous across all marketing channels now (accompanied by soft piano music and photos of people smiling behind their face masks). It’s hard to differentiate brands and campaigns; everyone’s singing from the same song sheet. But what comes […]

How to Navigate Brand Change, When Your Sales or Operations Team Dominate the Conversation

Some of the organizations we work with are veritable marketing machines, built on the strategic thinking and specialized discipline that drive modern better-for-you brands. Others are operations- or sales-centric, focused on chasing opportunity and ROI. Not that there’s anything wrong with either, of course. But in ops- or sales-driven corporate cultures, marketing takes a backseat, […]

Better-for-You Brand Marketers: Don’t Ignore Boomers

In most marketer circles, it’s not sexy to talk about marketing to the Baby Boomer generation: they seem too old, stuck in their ways, out of step with modern ideas. Instead, brands chase millennials — the on-the-go tastemakers who are all over Instagram — and Gen Zers, whose world views align with mission-driven BFY brands. […]

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