Authority Magazine: Women In Wellness: The Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing with Diana Fryc

Diana Fryc was recently interviewed by Authority Magazine on her thoughts of helping people towards better wellbeing. Authority Magazine, a Medium publication, is devoted to sharing in-depth, and interesting interviews, featuring people who are authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. They use interviews to draw out stories that are both empowering and […]

Food & Beverage Companies: Time to Go from Bland to Brand

If you’ve walked the health and beauty aisle at Target in the past few years (back when leisurely strolling a retail store was an everyday occurrence), you’ve seen the rise of a particular brand aesthetic. Lots of whitespace, sans serif type, an absent logo, soft modern colors. Designers and marketers have dubbed this aesthetic “blanding” — a […]

Does Your Naturals Brand Have a Mission? Or Just a Mission Statement?

Type “how to write a mission statement” into Google’s search field, and it’ll return 434,000,000 results. Clearly, there’s a lot of advice out there for writing a mission statement. But that’s not what we’re talking about here. We’re talking about capital-M Mission: Your brand’s true purpose. It’s easy to have a mission statement. It’s harder to […]

Brand Slam Episode 6 featuring Tomato Bliss

Brand Slam Episode 6 – Branding with Soul Instead of Spreadsheet On episode 6 of Brand Slam our guest is Marie Krane with Tomato Bliss. She and her team grow and prepare 100% heirloom tomato products. Their products are bursting with flavor, holistically-grown & simply prepared. Download now to watch this fun and informative webinar […]

Brand Slam | Call For Entries for Season Two

Retail Voodoo is recruiting participants for Season 2 of Brand Slam – Episodes starting March 2021. CPG brands spend a lot of time telling consumers how different they are. And with the brand world changing faster than ever, the fundamentals of brand building are receiving scrutiny. What is a brand anyway? A logo? An idea? An […]

Naturals Brands: You’re Missing Your Biggest Target Audience

In the hypercompetitive naturals category, brands define the natural consumer in a very narrow way: rich, suburban, white, educated, able-bodied, and already healthy. But that overlooks a huge audience of consumers just waiting for these brands to find them. Naturals brands are tripping over each other to reach the same defined audience. These consumers are […]

Before You Redesign Your Brand, Do This

If you’re eyeing a redesign for your company’s food or beverage brand, allow us to make a suggestion: Work on the brand strategy first. No doubt, as a veteran marketer, you’ve worked on or overseen more packaging for consumer brands than you can count. You have an eye for design and a nose for trends. […]

Brand Slam Episode 1 featuring RECIPE 33

Brand Slam Episode 1: Understanding Common Barriers to Brand Relevance in 2020 Learn the category audit techniques these leading brands have leveraged to average triple-digit growth. In this episode you will meet RECIPE 33 founder, Dan Smith. As a 20-year CPG industry veteran, Dan created RECIPE 33 to innovate an old-fashioned industry (snack nuts). The brand’s […]

White Paper: DTC for CPG Brands

Why it’s time to use DTC to establish a first-party data strategy to increase your CPG Brands brand’s relevance. Learn why food, beverage, and wellness brands are rethinking their DTC strategies to include consumer insights. As CPG Businesses have come to DTC marketing’s new frontier many leaders are looking to answer critical questions about their […]

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