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Bevnet’s Office Hours: Design Workshop – Current Trends in CPG Package Design with David Lemley

David Lemley had a chance to sit on this panel with Kate Ruffing and Kara Nielsen and share thoughts on how brands and design will be impacted by the events of 2020.

This Office Hours episode focuses on the ways that brand design has been influenced — for good or ill — by the tumultuous events of the past 8 months: COVID-19, social and societal turmoil, changes to retailing and D2C environments, and the growth and emergence of new branding conventions that have been derided as “Blands.” This is a great talk for companies that are thinking about the look of their packaging and labels, who are thinking about the overall positioning of the visual aspects of their products, or who want to match their innovations with their brand design.

Jeff Klineman, the Editor-in-Chief of BevNET, hosts the panel discussion, including trendologist Kara Nielsen, who is the director of food and beverage insights with WGSN, David Lemley, the president of branding firm Retail Voodoo, and Flashpoint Strategy Consulting founder Kate Ruffing. The Office Hours live audience had a front-row, interactive seat and asked questions on everything from nuts-and-bolts questions about design to a deep exploration of branding trends for food and beverage companies.

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David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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