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Finding Balance for Work-Life Harmony Featuring Zahira Marmar, Hrbvor

How can you have work-life harmony even when you’re running a business?

Growing up, drinking herbal tea was a way of life for Zahira Marmar. After moving from St. Martin to New Jersey with her family, she could not find herbal tea in any store. That’s when she started to brew tea for her family, which later caught other people’s attention. Discovering that it could be a great business opportunity, she took the risk with a mission to empower families nationwide to get healthy with herbal teas. Now, Zahira shares how she overcame the challenges of running a beverage brand and gained the work-life harmony she needed.

In this episode of the Gooder Podcast, host Diana Fryc sits down with Zahira Marmar, the Founder and Chief Tea Brewer at Hrbvor, to discuss work-life harmony while running a beverage brand. Zahira talks about her herbal tea company, Hrbvor, tips for having work-life harmony, and the mistakes and lessons she learned in her entrepreneurial journey.

In this episode we learn:

  • Zahira Marmar talks about Hrbvor and how it came about
  • Where Hrbvor sources the herbs for their herbal tea
  • Zahira talks about the inspiration behind Hrbvor
  • Tips for having work-life harmony
  • Mistakes and lessons Zahira learned while running a successful beverage brand
  • What is Zahira most proud of?
  • What’s next for Hrbvor — and the trends they are focusing on
  • Other women leaders Zahira admires
Gooder Podcast

Finding Balance for Work-Life Harmony Featuring Zahira Marmar, Hrbvor

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About Zahira Marmar

Zahira Marmar is the Founder and Chief Tea Brewer at Hrbvor, a line of organic herbal teas formulated for function. She is a wife and a mom of three who’s on a mission to share the protective health benefits of herbal tea with families everywhere. Zahira was also the Co-founder of St. Maarten Garden Artists, where she designed and maintained organic vegetable and herb gardens for private clients, schools, and resorts. She has a bachelor’s degree in sociology and a master’s in community regeneration.

Guests Social Media Links: 

LinkedIn Zahira Marmar: https://www.linkedin.com/in/zahiramarmar/

Website: https://drinkhrbvor.com/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Empowering Underrepresented CPG Founders Featuring Katrina Tolentino, Naturally Network

Where can diverse CPG founders gain the resources and connections needed to succeed?

Diverse — and often underrepresented — groups have the power to take the industry to another level. In order to do so, there needs to be communities and networks that can support, coach, point them in the right direction, and help them access the resources they need to thrive. Through the incredible stories of brands that have already succeeded despite the barriers, Katrina Tolentino is sharing how networks in the CPG industry are working to support marginalized voices and leaders.

In this episode of the Gooder Podcast, host Diana Fryc sits down with Katrina Tolentino, the Executive Director at Naturally Network, to discuss how they help underrepresented CPG founders succeed. Katrina explains what Naturally Network does for the CPG industry, how the M/O Fellowship helps CPG brands prosper, and the partners and people she’s looking up to as advisors in the program.

In this episode we learn:

  • Katrina Tolentino talks about Naturally Network and what it does for the CPG industry
  • The journey of how Katrina became the Executive Director of Naturally Network
  • What is the M/O Fellowship, and how does it help brands succeed in the CPG industry?
  • How NielsenIQ got to partner with Naturally Network
  • What Katrina hopes Naturally Network’s program will look like in the future
  • The advisors and women leaders Katrina looks up to
  • The product trends Katrina has her eyes on
Gooder Podcast

Empowering Underrepresented CPG Founders Featuring Katrina Tolentino, Naturally Network

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About Katrina Tolentino

Katrina Tolentino is the Executive Director at Naturally Network, a national community for natural, organic, and better-for-you consumer packaged goods. Katrina creates opportunities and experiences that foster connections between diverse groups to build a stronger ecosystem. She has over 17 years of experience in launching and scaling organizations and programs through partnerships, program and experience strategy, and community engagement. Prior to Naturally Network, Katrina was the Executive Director at Naturally Austin, where she launched the M/O Fellowship, a six-month program that supports CPG founders of color.

Guests Social Media Links: 

LinkedIn Katrina Tolentino: https://www.linkedin.com/in/katrinatolentino/

Website: https://www.naturallynetwork.org/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Authority Magazine: Women In Wellness: The Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing with Diana Fryc

Diana Fryc, Partner and Chief Sales & Marketing Officer

Diana Fryc was recently interviewed by Authority Magazine on her thoughts of helping people towards better wellbeing.

Authority Magazine, a Medium publication, is devoted to sharing in-depth, and interesting interviews, featuring people who are authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. They use interviews to draw out stories that are both empowering and actionable.

They believe that good stories should feel beautiful to the mind, heart, and eyes.

Check out the entire interview on Authority Magazine’s website.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Tips To Succeed in the Beverage Industry Featuring Becca Schepps, Mortal Ventures

What does it take to run a successful beverage brand?

The beverage industry is a male-dominated industry, so, how did the Founder of Mortal Ventures, Becca Schepps succeed? She decided to be completely unconventional and turn kombucha on its head. Now, Becca’s here to share her journey as an entrepreneur in the beverage industry, the challenges, and the lessons she learned running her business.

In this episode of the Gooder Podcast, host Diana Fryc sits down with Becca Schepps, the Founder and CEO of Mortal Ventures, to discuss her entrepreneurial journey and tips to succeed in the beverage industry. Becca explains the importance of natural brand accessibility, how she balances her personal and professional life, how her history as a creative director influences her leadership style, and her advice to other entrepreneurs.

In this episode we learn:

  • Becca Schepps talks about Mortal Ventures, why it exists, and where the idea came from
  • Becca explains how to make your natural brand accessible to everyone
  • How Becca is balancing her personal and professional life
  • Becca explains how her history as a creative director influences her leadership style
  • Mortal Ventures’ path in the right direction
  • Mentors that helped Becca succeed in her business
  • Becca shares her proudest moments with Mortal Ventures
  • Becca’s advice to entrepreneurs starting out
  • What’s next for Mortal Ventures?
  • Exciting trends in the food, beverage, and wellness space
  • Women leaders Becca admires
Gooder Podcast

Tips To Succeed in the Beverage Industry Featuring Becca Schepps, Mortal Ventures

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About Becca Schepps

Becca Schepps is the Founder and CEO of Mortal Ventures, a brand that produces beverages that fight death. Becca founded Mortal Ventures after she was diagnosed as a Type 1 Diabetic, on a mission to make kombucha that was low in sugar and high in bubbles. Prior to founding Mortal Ventures, Becca worked as a Freelance Creative Director across many industries, working with clients such as The Feed, Yasso, One Bar, Stages Cycling, Carrots, and more. Becca has extensive ad agency experience across all types of media.

Guests Social Media Links: 

LinkedIn Becca Schepps: https://www.linkedin.com/in/bescka/

Website: https://drinkmortal.com/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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The Importance of Ancient Grains and Wheat Featuring Brooke Lucy, Bluebird Grain Farms

How do nutritious, ancient grains and wheat positively impact the environment?

For quite some time, people have been unaware of ancient grains’ and wheats’ importance. In 2005, Brooke Lucy and her husband, Sam Lucy, started their vertically integrated farm business to raise awareness, grow, process, and sell organic ancient grains and heritage wheat varieties. Now, she’s here to share the challenges and lessons they’ve learned while growing and selling heirloom grains. 

In this episode of the Gooder Podcast, host Diana Fryc sits down with Brooke Lucy, the Co-owner and Founder of Bluebird Grain Farms, to discuss her entrepreneurial journey in growing, processing, and selling organic ancient grains and wheat. Brooke explains the fundamental shift in people’s demand for ancient grains and wheat, product development and the farming practices they use to grow their grains, challenges they’ve faced, and her advice to new farmers and entrepreneurs.

In this episode we learn:

  • Brooke Lucy talks about Bluebird Grain Farms and why it exists
  • The fundamental shift in people’s demand for ancient grains and wheat 
  • Brooke explains how her role as a wilderness ranger impacts her leadership style
  • What are Brooke’s principles for product development?
  • Brooke explains the farming practices they use to grow their grains 
  • Why entrepreneurs lose sight of their end goal
  • The people that influenced Brooke and her husband’s grain-growing process
  • Brooke shares the challenges they’ve faced and her proudest moments
  • Brooke’s advice to new farmers and entrepreneurs 
  • What’s next for Bluebird Grain Farms? 
  • Women leaders that Brooke would like to elevate
Gooder Podcast

The Importance of Ancient Grains and Wheat Featuring Brooke Lucy, Bluebird Grain Farms

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About Brooke Lucy

Brooke Lucy is the Co-owner and Founder of Bluebird Grain Farms, a vertically integrated farm business that produces, processes, and sells ancient and heritage wheat and grains. Brooke is a visionary, educator, people person, and networker. She believes that people deserve access to pure, clean food, and she believes that producers have an obligation and social responsibility to the planet and humankind to grow and deliver sustainable food with minimal water use and a low carbon footprint. Brooke is honored to be an entrepreneurial environmentalist where she can work with the land and integrate her infinite wisdom while driving good food to the people.

Guests Social Media Links: 

LinkedIn Brooke Lucy: https://www.linkedin.com/in/brooke-lucy-b4ba6947

Website: https://bluebirdgrainfarms.com

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Running a Successful Wellness Beverage Brand Featuring Angela Zeng, Karviva

How do you provide wellness through healthy drinks — and run a successful brand?

More people want to consume healthier foods and beverages — and it’s up to entrepreneurs to leverage this. Angela Zeng believes that earth has provided us with an abundance of simple, natural, and nutritious plant-based ingredients — not just to sustain life, but to help it flourish. With this in mind, Angela started her beverage brand to take care of people in a natural way. Now, she’s sharing the challenges and lessons she has learned while running her company.

In this episode of the Gooder Podcast, host Diana Fryc sits down with Angela Zeng, Founder and CEO of Karviva, to discuss her entrepreneurial journey running a successful, healthy beverage brand. Angela explains where the idea for Karviva came from, how to manage food waste, the challenges and lessons she learned maneuvering a young, growing brand in the beverage industry, and the impacts of veganism and plant-based foods on the American diet.

In this episode we learn: 

  • Angela Zeng talks about Karviva and what it stands for
  • Angela explains where the Karviva product idea came from
  • Angela talks about food waste, how to solve this problem, and what people should know about low-carb diets
  • How Angela knew that she was headed in the right direction
  • Angela’s experience maneuvering a young, growing brand within the beverage industry
  • Generational differences in driving innovation and running businesses
  • The impacts of veganism and plant-based foods on the American diet
  • Angela shares a fun fact about postbiotics
Gooder Podcast

Running a Successful Wellness Beverage Brand Featuring Angela Zeng, Karviva

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About Angela Zeng

Angela Zeng is the Founder and CEO of Karviva, a wellness beverage brand. Angela has over 17 years of experience within the functional beverage and juice industry. Her passion for natural healing is rooted in her strong belief in traditional Chinese medicine and herbal sciences. Angela’s heritage and passion for Eastern medicine, combined with her education and experience in modern medical research, motivated her to create something new for consumers.

LinkedIn Leigh Keith : https://www.linkedin.com/in/angelazeng1/

Website : https://karviva.com/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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How To Succeed in the Refrigerated Snacks Space Featuring Leigh Keith, Perfect Snacks

Do you have what it takes to succeed in the refrigerated snacks sector? At age 19, Leigh Keith started Perfect Snacks with her family. Now, they’ve revolutionized the billion-dollar protein category. How did they do it?

Leigh shares the journey of how Perfect Snacks managed to be successful in creating fresh, grab-and-go snacking options. She says that to succeed in this space, you have to be passionate and expect challenges but have a mindset that every misstep is taking you somewhere.

In this episode of the Gooder Podcast, host Diana Fryc sits down with Leigh Keith, the Co-founder and Co-CEO of Perfect Snacks, to discuss the entrepreneurial journey as a successful refrigerated snacks brand. Leigh talks about Perfect Snacks and some of the challenges of running a business as a young person, their acquisition by Mondelēz International, leadership strategies, and her advice to other entrepreneurs.

In this episode we learn: 

  • Leigh Keith talks about Perfect Snacks and what it stands for
  • Leigh shares what worked and didn’t work for her when running the business at age 19
  • Leigh explains what failure means
  • How Leigh knew that they were headed in the right direction
  • Where did the name “Perfect Bar” come from?
  • Mistakes that were pivotal to the success of Perfect Bar
  • Leigh talks about their acquisition by Mondelēz International
  • How Leigh’s upbringing and current work environment influence her leadership style
  • Mentors that were instrumental to Leigh’s success
  • Leigh’s advice to other entrepreneurs — and what’s next for Perfect Snacks
  • Women leaders Leigh admires
Gooder Podcast

How To Succeed in the Refrigerated Snacks Space Featuring Leigh Keith, Perfect Snacks

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About Leigh Keith

Leigh Keith is the Co-founder and Co-CEO of Perfects Snacks, which makes fresh-from-the-fridge protein snacks out of love for optimal health, fitness, and nutrition. Leigh has remained steadfast in building healthy communities from the inside out. In July of 2019, Perfect Snacks gained a majority interest acquisition from Mondelēz International, the global snacking leader. Leigh and Perfect Snacks have been awarded the NEXTY Award from New Hope media, and San Diego Magazine also named Leigh a Woman of the Year finalist.

LinkedIn Leigh Keith : https://www.linkedin.com/in/leigh-keith-11b7b726/

Website : https://perfectsnacks.com/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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How to Successfully Run a For-Good, For-Profit Brand Featuring Suz Hernandez, MamaP

If we take care of Mother Earth, in turn, she’ll take care of us. So, how do you promote affordable and eco-friendly products?

After becoming aware of the lack of options in the eco-friendly product space, Suz Hernandez founded MamaP. She shares their journey, challenges, and the lessons they’ve learned running MamaP to encourage other brands that it is possible to have a for-good, for-profit brand that’s eco-friendly. Suz believes that together, people have the power to make a difference and put Mother Earth first.

In this episode of the Gooder Podcast, host Diana Fryc sits down with Suz Hernandez, the Founder and CEO of MamaP, to discuss ways to successfully run an eco-friendly brand. Suz explains the reasons why MamaP exists as a for-good, for-profit brand, the challenges and lessons they’ve learned, and how they’re growing and creating change.

In this episode we learn: 

  • Suz Hernandez talks about MamaP, why it exists, and where the idea came from
  • Suz talks about their disposable products and how to discard them 
  • Suz explains how she knew that she was headed in the right direction 
  • How Suz became a socialpreneur
  • Challenges MamaP has faced that changed its trajectory
  • How Suz has leveraged past experiences to overcome some of the challenges they’ve faced as a brand 
  • Suz’s proudest milestone in the company
  • Suz’s advice to other leaders 
  • A surprising fact about plastic toothbrushes
  • Women leaders Suz admires
Gooder Podcast

How to Successfully Run a For-Good, For-Profit Brand Featuring Suz Hernandez, MamaP

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About Suz Hernandez

Suzan (Suz) Hernandez is the Founder and CEO at MamaP, a CPG brand that strives to make Mama Earth proud by offering affordable, eco-friendly alternatives to everyday products in beauty, health, and home goods. Coupled with an MBA from Indiana University and work experience at leading companies like Nike and P&G, Suz has a passion and drive for blending consumer products with purpose, sustainability, and design. Suz is leading the vision, product innovation, and go-to-market for MamaP. MamaP is a triple bottom-line company — focusing on people, planet, and then profits.

LinkedIn Suzan Hernandez : https://www.linkedin.com/in/suzan-hernandez-204b65b/

Website : https://mamap.life/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Fueling the Path To Feeling Better Featuring Tara Staten, Bulletproof

Want to provide healthy food and beverage options? Do you have what it takes to push the boundaries in this field?

Marketing Director at Bulletproof, Tara Staten, shares her entrepreneurial journey of how they challenge the nutrition norms to create healthy products that help people live their best lives. She shares her leadership style, challenges, and lessons she has learned in leading a successful CPG brand. Don’t miss out!

In this episode of the Gooder Podcast, host Diana Fryc sits down with Tara Staten, the Marketing Director at Bulletproof, to discuss ways to run a healthy, successful food and beverage brand. Tara explains the lessons she has learned that have contributed to her success, the leadership style she uses and how it has evolved with time, the importance of having mentors, and advice to leaders.

In this episode we learn: 

  • Tara Staten talks about Bulletproof, why it exists, and her role there
  • Tara shares her entrepreneurial journey and when she realized she was headed in the right direction
  • Lessons Tara learned that contributed to her success
  • Tara explains her leadership style and how it has evolved with time
  • Mentors that have helped Tara in her journey to success
  • Tara’s proudest milestones in the company and what’s next for Bulletproof
  • Tara’s advice to other leaders
  • Fun facts Tara learned while working at Bulletproof
  • Women leaders Tara admires
Gooder Podcast

Fueling the Path To Feeling Better Featuring Tara Staten, Bulletproof

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About Tara Staten

Tara Staten is the Marketing Director at Bulletproof, where they believe that the right nutrients can help you tap into your potential. By creating products that fuel a path to greatness, Bulletproof helps you feel your best every day. Tara’s passion for delighting customers with better-for-you products motivated her to lead microbiology lab work to develop and market new products in the fast-paced CPG world.

LinkedIn Tara Staten : https://www.linkedin.com/in/tara-staten-85a4944/

Website : https://www.bulletproof.com/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Intrapreneurship in the Veggies-As-Snacks Industry Featuring Katrina Borisjuk, Dirt Kitchen Snacks

Want to maintain a healthy lifestyle by snacking on veggies? Here’s how one intrapreneur is helping you do so.

With her love for veggies and passion to provide people with healthy options, Katrina Borisjuk founded Dirt Kitchen Snacks. She shares tips on how they came up with a healthy snacking brand of veggies within a multinational established big brand and how they overcame most of their challenges during the process. So, tune in and learn about intrapreneurship and how you can leverage the advantages you have as a startup in a big company. 

In this episode of the Gooder Podcast, host Diana Fryc sits down with Katrina Borisjuk, the Senior Director of SnackFutures and Intrapreneurial Founder and Lead of Dirt Kitchen Snacks, to discuss her intrapreneurial journey in the healthy foods industry. Katrina explains the value of intrapreneurship and lessons she has learned, the process and challenges they faced launching a startup during the pandemic, and her advice to other entrepreneurs.

In this episode we learn: 

  • Katrina Borisjuk talks about Dirt Kitchen Snacks and why it exists
  • Katrina explains the value of intrapreneurship and lessons she has learned
  • Katrina talks about Dirt Kitchen Snacks’ path in the right direction
  • Challenges Katrina and the team faced launching a brand during the pandemic — and how they overcame them
  • How experience in a multinational established big brand impacted Katrina’s startup process
  • Katrina’s advice to other entrepreneurs
  • What’s next for Dirt Kitchen?
  • What’s a fun fact about veggies?
  • Other women leaders that Katrina admires
Gooder Podcast

Intrapreneurship in the Veggies-As-Snacks Industry Featuring Katrina Borisjuk, Dirt Kitchen Snacks

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About Katrina Borisjuk

Katrina Borisjuk is the Senior Director of SnackFutures and Intrapreneurial Founder and Lead of Dirt Kitchen Snacks Brands, the first business launched under Mondelēz International’s Innovation and Venture hub. Dirt Kitchen Snacks is on a mission to make real veggies irresistibly snackable and help consumers get more veggies into their lives.

Katrina has been with Mondelēz International and its precursor Kraft Foods for over 15 years. Through several roles in the global growth organization, Katrina has had the privilege to travel the world, gaining consumer insights and international experience through project work across both developed and emerging markets, including Western Europe, Russia, China, and Mexico. Katrina’s current role as an intrapreneur has her growing a startup across both e-commerce and brick and mortar retail from the ground up. Prior to joining the food industry, Katrina worked in investment banking for Bear, Stearns, & Co. and Barnett & Partners LLC in New York.

LinkedIn Katrina Borisjuk : https://www.linkedin.com/in/katrina-borisjuk-08b7335/

Website : https://dirtkitchensnacks.com/

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Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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