all Insights

Using Your Passion to Drive Your Company’s Mission featuring Liz Myslik, Loft Growth Partners

Building a business is exceptionally difficult. It’s a marathon, not a sprint. Often, it’s one of the greatest joys and challenges that people face in their lives — second only to raising children.

Liz Myslik understands the personal and professional journey of building a business. As an entrepreneur with years of experience growing brands in the health food industry, Liz understands the operational, financial, marketing, and sales sides, as well as the most important part — the people. She knows there are people out there like her: folks who are following their passion to make the world a better place. As Liz says, do what’s right for the world and business will follow.

In this episode of the Gooder Podcast, Diana Fryc is joined by Liz Myslik, Partner at Loft Growth Partners, to discuss why staying true to your passion to help the world will reap better long-term results. Liz talks about her father’s advice that changed her career outlook, the difference between mission-driven and money-hungry companies, and resources for new business owners looking for investors.

In this episode we learn: 

  • Liz Myslik describes the mission of Loft Growth Partners
  • Advice from her father that inspired Liz to find her passion — and then find a way to contribute
  • Liz’s advice: Make decisions that are right for the world and business will follow
  • Liz shares her take on diversifying workplace leadership
  • How does Liz distinguish between mission-driven companies and the ones just in it for the money?
  • Resources for entrepreneurs in the better-for-you food industry
  • Why did Liz join the team at Loft Growth Partners?
  • Advice for up-and-coming women entrepreneurs
  • Two paths into investing: financial education or an operational background
  • Resources for new business owners looking for investors
Gooder Podcast

Using Your Passion to Drive Your Company’s Mission featuring Liz Myslik, Loft Growth Partners

apple
spotify
googke podcast
tunein
Deezer
partner-share-lg

About Liz Myslik: 

Liz Myslik is a Partner at Loft Growth Partners. Loft Growth Partners invest in consumer brands that promote happier, healthier living to build great businesses that have a lasting impact. Clients include brands like The Seaweed Bath Co., Blue Dog Bakery, and Fat Snax.

Liz has spent nearly 20 years leading emerging consumer brands across the food, beverage, and fitness industries. She has been named a “Kingmaker in Consumer & Retail” by Forbes, one of the “Most Influential Women in Food & Drink” by Fortune, and a “Wonder Woman in the Natural Products Industry” by New Hope Media. Liz is also a Board Member for No Cow, The Seaweed Bath Co., Fat Snax, and Flock.

Guests Social Media Links: 

LinkedIn Liz Myslik: https://www.linkedin.com/in/lizmyslik/

Website: https://www.loftgrowthpartners.com/

Show Resources: 

Sponsor for this episode…

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
all Insights

Re-Imagining the Plant-Powered Food Industry featuring Cherie Jackson, Frooze Balls

The health food industry is growing at an expedited rate. It used to be that nourishing food meant granola. Now there are vegan, gluten-free, and plant-based foods in every shape, size, and color. How are companies creating food that is both nourishing and delicious?

Cherie Jackson, Co-founder of Frooze Balls, offers a great product that answers both of those needs. Frooze Balls are made from a combination of dates and nuts, rolled in coconut, and filled with two delicious flavors. Cherie believes that every human should have access to nutritious food. That means the food should be inexpensive, widely available, and most importantly — tasty. How is Cherie expanding the plant-based food industry with Frooze Balls?

In this episode of the Gooder Podcast, Diana Fryc is joined by Cherie Jackson, Co-founder and CEO of Frooze Balls, to discuss continuing trends in the nutritious food CPG industry. Cherie talks about her core beliefs for running a business, how she got involved with Frooze Balls, and lessons she learned while growing the business.

In this episode we learn: 

  • Cherie Jackson shares Frooze Balls’ backstory
  • Why Cherie believes that nourishing food should be accessible to everyone
  • What are Cherie’s core values for running a business?
  • The turning point for Frooze Balls: a chance email to Trader Joe’s
  • Lessons Cherie learned along the way: take risks, get stuff done, and fail fast
  • Advice for aspiring entrepreneurs
Gooder Podcast

Re-Imagining the Plant-Powered Food Industry featuring Cherie Jackson, Frooze Balls

apple
spotify
googke podcast
tunein
Deezer
partner-share-lg

About Cherie Jackson: 

Cherie Jackson is the Co-founder and CEO of Frooze Balls, a nutritious snack company. Frooze Balls are made with whole food and packaged with 100% recyclable material. You can find them in every major supermarket in New Zealand, and select stores throughout Australia, the UK, Europe, and the US.

Cherie has over 20 years of successful global business development experience for B2B, B2C, and nonprofits. She is an expert at intuitively applying market data from primary and secondary sources to develop effective growth strategies. Cherie is also a Marketing Consultant for Moonlight Beverage Company. Previously, she was the Chief Marketing Officer for Jindilli and the Communications Director for Hinsdale Adventist Academy.

Guests Social Media Links: 

LinkedIn Cherie Jackson: https://www.linkedin.com/in/cheriejackson/

Website: https://froozeballs.com/

Show Resources: 

Sponsor for this episode…

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
all Insights

Risking It All for the Entrepreneurial Dream featuring Debbie Wei Mullin, Copper Cow Coffee

Maybe you’ve got an enviable position with a top-dollar company. Maybe you’ve got a steady job with health benefits and pension — but something doesn’t feel right. What can you do when the entrepreneurial bug has bitten?

Debbie Wei Mullin found herself in a similar position. Though she held a cushy position in supply chain development at World Bank, she felt stuck. Her innovative ideas were constantly pushed to the wayside, and she dreamed of a company where she could change the status quo and create great new products. So instead of finding that business, she built it. Now Debbie has created a household-name coffee brand with distribution in major retailers like Walmart, Sprouts Farmers Market, and Whole Foods. What does it take to make your entrepreneurial dreams a reality?

In this episode of the Gooder Podcast, Diana Fryc is joined by Debbie Wei Mullin, Founder and CEO of Copper Cow Coffee, to discuss her entrepreneurial journey. Debbie talks about why she left her steady corporate job to start her own business, the impact of her sister and brother-in-law’s support, and the unique aspects of Copper Cow Coffee. Debbie also shares tips for venturing out on your own entrepreneurial journey!

In this episode we learn: 

  • Debbie Wei Mullin describes the unique aspects of Vietnamese coffee flavors
  • How did the coffee culture evolve in Vietnam?
  • Copper Cow Coffee’s growth during the last five years
  • Why Debbie left her enviable position at World Bank to pursue her own business
  • Debbie explains why her sister and brother-in-law’s support made all the difference
  • The benefits of entrepreneurship versus a corporate job
  • Debbie’s advice for young entrepreneurs
  • Debbie’s proudest moments with Copper Cow Coffee
Gooder Podcast

Risking It All for the Entrepreneurial Dream featuring Debbie Wei Mullin, Copper Cow Coffee

apple
spotify
googke podcast
tunein
Deezer
partner-share-lg

About Debbie Wei Mullin: 

Debbie Wei Mullin is the Founder and CEO of Copper Cow Coffee, the first premium Vietnamese coffee company in the US. Copper Cow Coffee connects sustainable farms with the American specialty coffee market, which is the largest in the world. Their signature Pour Over Latte kits come with delicious, sweet creamers and single-serve filters that fit over any cup, so customers can brew a perfect latte anywhere.

Debbie’s first entrepreneurial venture was founding Wei Pantry, a nationally distributed Vietnamese all-natural heritage food line. Before that, Debbie worked as a Consultant for World Bank, managing their supply chain development.

Guests Social Media Links: 

LinkedIn Debbie Wei Mullin: https://www.linkedin.com/in/debbie-mullin-308a168/

Website: https://coppercowcoffee.com/

Show Resources: 

Sponsor for this episode…

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
all Insights

Staffing and Executive Recruiting in the Natural Products Industry featuring Angela Marturano, Orchid Holistic Search

You have a wonderful company in the natural products industry. You have a beautiful vision of better-for-you foods, beverages, and wellness practices. Now all you need is a stellar team. How do you get started?

Angela Marturano is the woman to call. She’s dedicated herself to finding quality executive candidates for companies in the natural products industry through her agency, Orchid Holistic Search. It’s not your average recruiting agency — Angela dives into each clients’ mission, culture, and vision to fully understand which candidates would be the best match. Due to her efforts, 100% of Orchid Holistic executive searches last year resulted in an offer to a qualified candidate.

In this episode of the Gooder Podcast, Diana Fryc is joined by Angela Marturano, Founder and President of Orchid Holistic Search, to discuss executive recruiting in the natural products industry. Angela talks about why she started Orchid Holistic Search, how the business has changed over the years, and her advice for candidates and companies looking to hire.

In this episode we learn: 

  • Angela Marturano shares why she started Orchid Holistic Search
  • What were the early days of the business like, and how has it changed?
  • Angela describes a pivotal moment in the growth of Orchid Holistic Search
  • What is the culture like in the network of recruiting agencies?
  • How is Angela incorporating diversity and inclusion into her candidate search?
  • Angela’s advice for candidates and companies who are hiring
  • Best practices for communicating your company’s needs to your recruiter
  • Angela gives a shout-out to several women superstar leaders in the natural products industry
Gooder Podcast

Staffing and Executive Recruiting in the Natural Products Industry featuring Angela Marturano, Orchid Holistic Search

apple
spotify
googke podcast
tunein
Deezer
partner-share-lg

About Angela Marturano: 

Angela Marturano is the Founder and President of Orchid Holistic Search, an executive search firm that goes beyond the simple matching of a job description to a curriculum vitae. Orchid Holistic Search connects brands in the natural products industry with the right talent to create healthy, long-term employment.

Previously, Angela was the Sales and Recruitment Executive for Venteon Finance and the Territory Sales Manager for Arcadia Brewing Company in Michigan. She founded Orchid Holistic Search with her husband in 2010 after realizing there was a lack of recruiting specialists in the natural products industry. Angela’s experience in HR and her husband’s experience as a naturopathic doctor proved to be the perfect combination for their new company. Together, they work to deeply understand each clients’ mission, culture, and vision to deliver exceptional results quickly.

Guests Social Media Links: 

LinkedIn Angela Marturano: https://www.linkedin.com/in/angelaorchidholisticsearch/

Website: https://www.orchidholisticsearch.com/

Show Resources: 

Sponsor for this episode…

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
all Insights

The Future of CPG and the Hemp Industry featuring Jessica Tonani, Verda Bio

Today, the topic of cannabis is widely growing. People love it, hate it, or just misunderstand it. What are companies doing today to magnify the benefits of cannabis and diminish the stigma?

The teams at Verda Bio and Basic Jane are busy researching the medicinal utility of cannabis and working to make wellness products readily available. One of their earliest hemp products was created to relieve knee pain. It started when a co-founder’s mother asked for a solution to her terrible knee arthritis since she couldn’t use NSAIDs anymore. After two years of research and development, they finally created a product the mother loved — as did all her friends. It was so beneficial that they decided to commercialize the product, and the rest is history.

In this episode of the Gooder Podcast, Diana Fryc is joined by Jessica Tonani, the Co-founder and CEO of Verda Bio, to discuss the future of the hemp industry and CPG. Jessica talks about the hurdles the hemp industry currently faces, their goals for the future, and why she left a career in biotech to research hemp. Plus, Jessica shares how Verda Bio’s research and plant-based topicals are positively impacting the community.

In this episode we learn: 

  • Jessica Tonani discusses the inspiration behind Verda Bio and Basic Jane
  • Practical uses for CBD and hemp — despite the stigma
  • How did Jessica win an award from Agilent Technologies?
  • Jessica describes her journey from a career in biotech to starting a cannabis research company
  • How did Jessica navigate the political scene to change the law about research on cannabis?
  • Jessica talks about the milestones they’ve achieved at Verda Bio
  • Jessica explains the different products available at Verda Bio
  • Questions Jessica is asked frequently versus questions that she wishes people would ask
  • Barriers to transporting hemp across state lines
  • Where does Jessica think the hemp industry is headed in the next five years?
  • Jessica gives a shout-out to other inspirational female leaders
  • What trends is Jessica keeping her eye on?
Gooder Podcast

The Future of CPG and the Hemp Industry featuring Jessica Tonani, Verda Bio

apple
spotify
googke podcast
tunein
Deezer
partner-share-lg

About Jessica Tonani: 

Jessica Tonani is the Co-founder and CEO of Verda Bio, a cannabis research company. Verda Bio performs genomic, analytical, and agricultural research on cannabis and cannabinoid-based therapeutics.

Jessica Tonani is a biotechnology professional with over two decades of experience in life sciences at firms. Jessica has been named one of the “most interesting people in cannabis” by The Seattle Times and a “cannabis leading lady” by Cannabis Now. Additionally, she has been widely quoted as an expert in publications such as Nature, Science, Popular Science, Bloomberg, High Times, Genome Technologies, and Entrepreneur.

Guests Social Media Links: 

LinkedIn Jessica Tonani : https://www.linkedin.com/in/jessica-tonani-18045a/

Facebook: https://www.facebook.com/verdabio/

Website: https://www.verdabio.com/

Show Resources: 

Sponsor for this episode…

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
all Insights

The Evolving Definition of Natural Brands Featuring Karen Frame, Makeena

Imagine an app that could help you find discounts on healthy foods, recipes, and products that fit your dietary requirements — a virtual one-stop-shop for all your natural food needs. Does it sound too good to be true?

Good news — it already exists! Makeena is a free app so consumers can discover, find, and earn rewards with brands whose products meet their dietary needs and lifestyle preferences. Once they buy a product, all they have to do is scan a barcode, take a snapshot of the receipt, and then start earning cash and rewards. And it’s also an excellent way for brands to get discovered. Brands get to engage with the consumer throughout the app’s dashboard and learn more about the shopper to become more efficient with their marketing budget.

On this episode of the Gooder Podcast, Diana Fryc is joined by Karen Frame, Founder and CEO of Makeena, to discuss how Makeena benefits both consumers and retailers in the natural food industry. Karen talks about how she became passionate about natural foods, how Makeena built its one-stop-shop app, and her goals for the company’s future.

In this episode we learn: 

  • Karen Frame explains the benefits of Makeena for both consumers and retailers
  • What difference has Plantricious made within the health food industry?
  • Good news in the world of Makeena
  • What led Karen Frame into the natural food space?
  • How has Makeena become a game-changer for natural food retailers?
  • Where does Karen get her entrepreneurial spirit?
  • Karen’s goals for the future of Makeena — make a difference in the health of millions of people
  • How Makeena created a one-stop-shop for consumers with their app
Gooder Podcast

The Evolving Definition of Natural Brands Featuring Karen Frame, Makeena

apple
spotify
googke podcast
tunein
Deezer
partner-share-lg

About Karen Frame: 

Karen Frame is the CEO and Founder of Makeena, a company dedicated to connecting consumers with brands that are healthy for people and the planet. Makeena offers cash and rewards for purchasing eco-friendly and nutritional products. Their app provides a one-stop-shop for consumers looking to save and brands trying to get discovered.

Karen Frame is a repeat founder in the tech space, an attorney, and a former CPA. She also has over 25 years of experience as an executive in the software and data industries for companies including Accenture, CipherCloud, and Frontier Communications.

Guests Social Media Links: 

LinkedIn Karen Frame: https://www.linkedin.com/in/karensframe/

Instagram: https://www.instagram.com/go.makeena/

Website: https://makeena.com/

Show Resources: 

Sponsor for this episode…

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
all Insights

Aligning Your PR and Marketing Strategies featuring Jess Windell, Maven Consulting

Many companies face a disconnect between their marketing and PR departments. But what kind of growth could your company experience if you bridged the gap?

Jess Windell created Maven Consulting to link the PR and marketing departments. While most people think of PR as media relations, Jess thinks of it as any relationship you have with a stakeholder that matters to your business. She knows how to answer questions including, “How do I build better relationships with my investors?” and “How do I clarify my message and get it in front of the audience?”

In this episode of the Gooder Podcast, Diana Fryc is joined by the Founder of Maven Consulting, Jess Windell, to discuss connecting your PR and marketing strategies. Jess clarifies some misconceptions about PR, explains why she wanted to create her own agency, and gives tips about how to develop better business relationships.

In this episode we learn: 

  • Jess Windell talks about why she started Maven Consulting
  • What does PR mean to Jess?
  • Jess dives into the purpose and impact of Naturally San Diego and the pivotal moments in her career
  • Why is there a disconnect between PR and marketing?
  • The tipping point: when did Jess decide it was time to create her own agency?
  • The importance of systems vs. customizing the process every time you work with a new client
  • What are some misconceptions surrounding PR?
  • Options for working with Maven Consulting
  • Tips for developing business relationships
  • Why do people avoid planning for crisis management, and what can you do to prepare?
  • How Jess handled the crisis when a free snack coupon accidentally went viral
  • What brands and trends is Jess keeping her eye on?
Gooder Podcast

Aligning Your PR and Marketing Strategies featuring Jess Windell, Maven Consulting

apple
spotify
googke podcast
tunein
Deezer
partner-share-lg

About Jess Windell: 

Jess Windell is the Founder of Maven Consulting, a strategic communications and public relations consultancy. Jess launched Maven Consulting in 2020 to help consumer brands get their PR strategy on the right track using the necessary tools for growth.

Jess Windell has spent 12 years working in public relations. Her previous roles include the Vice President of BAM, a PR agency, and the PR Consultant for Perfect Snacks, a fresh snack brand leader. Jess is also the current Vice President of Naturally San Diego, a nonprofit organization and business network that fosters sustainability and develops leadership in the San Diego natural products community.

Guests Social Media Links: 

LinkedIn Jess Windell: https://www.linkedin.com/in/jessicawindell/

Website: https://mavenconsultingco.com/

Show Resources: 

Sponsor for this episode…

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
all Insights

What Does an Ice Cream Brand, a Trampoline Park, and the World’s Oldest Vegetarian Brand Have in Common?

Sometimes brands think a new design is the answer to all their problems. Diana Fryc and David Lemley would argue that’s not true.

They founded Retail Voodoo to help brands grow by getting straight to the heart of the problem. As the “data whisperers,” they know how to sift through truckloads of information and find the details that really matter. But how do you take that information and turn it into a strategy for growth?

In this episode of the Gooder Podcast, Diana Fryc and David Lemley of Retail Voodoo join Dr. Jeremy Weisz to discuss Retail Voodoo’s strategy for helping brands grow. They talk about their process of analyzing each brand’s data, how they develop team alignment, and how they grow a brand’s audience without losing the loyal customers.

In this episode we learn: 

  • Typical questions Diana Fryc and David Lemley are asked by new clients
  • The types of services that Retail Voodoo offers
  • How Retail Voodoo uses audience analysis to find the data that matters most
  • Retail Voodoo’s general process for clients that come to them
  • Why people trust Retail Voodoo to build their brand
  • How they developed a strategy for Alden’s Organic Ice Cream
  • When is the problem marketing — and when is it the design?
Gooder Podcast

What Does an Ice Cream Brand, a Trampoline Park, and the World’s Oldest Vegetarian Brand Have in Common?

apple
spotify
googke podcast
tunein
Deezer
partner-share-lg

About Diana Fryc and David Lemley: 

David Lemley is the Founder, CEO and Chief Strategist for Retail Voodoo. Retail Voodoo helps build, grow, and evolve brands in food, beverage, wellness, and fitness spaces. David founded the company on the belief that brands should inspire meaningful connections with real people. Through insight, visioning diagnostics, research analysis, and consensus building, they’ve helped companies like REI, Starbucks, Sur La Table and Nike become the beloved and dominant brands they are today.

Diana Fryc is the Chief Sales and Marketing Officer for Retail Voodoo. Diana has over 20 years of experience in marketing, research, and business development. Before her time with Retail Voodoo, Diana was a freelance consultant for marketing and project management services, the Director for New Business Development and Client Services at Lemley Design, and the President of AAF Seattle.

Guests Social Media Links: 

LinkedIn Diana Fryc: https://www.linkedin.com/in/dianafryc/

LinkedIn David Lemley: https://www.linkedin.com/in/davidlemley/

Instagram: https://www.instagram.com/retailvoodoo/

Website: https://retail-voodoo.com/

Show Resources: 

Sponsor for this episode…

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
all Insights

Self-Love and Supplements featuring Mary Berry, Cosmos Vita

Sometimes we are our own worst critic. We say things to ourselves that we would never say to a friend — and maybe not even an enemy. We take so much time for others, we forget to take time for ourselves.

That’s why Mary Berry started Cosmos Vita, a company that creates gummy supplements that are vegan, non-GMO, and free from dyes. The company is dedicated to helping people take care of themselves and remember what it feels like to love yourself. But how did Mary learn how to start her own company? 

In this episode of the Gooder Podcast, Diana Fryc is joined by Mary Berry, Founder and CEO of Cosmos Vita, to discuss her entrepreneurial journey. They talk about Mary’s previous experience founding Texas Beauty Labs, the biggest turning point in Mary’s life, and her advice for other people trying to follow their dreams.

In this episode we learn: 

  • Mary Berry’s original vision for Cosmos Vita
  • The importance of self-love — and why we are sometimes harder on ourselves than other people
  • Why the beauty and wellness industry has recently been mixing with the food industry
  • What Mary learned starting Texas Beauty Labs, how that helped her create Cosmos Vita, and the new skills she’s learned since then
  • How has research evolved green science?
  • What have the early stages been like for Cosmos Vita?
  • Mary’s hopes for the impact of Cosmos Vita on women
  • The biggest turning point in Mary’s life
  • Mary’s life advice: listen to your gut, believe in yourself, and visualize success
  • Is natural always best when it comes to supplements?
  • Other female leaders in the wellness industry that Mary admires
Gooder Podcast

Self-Love and Supplements featuring Mary Berry, Cosmos Vita

apple
spotify
googke podcast
tunein
Deezer
partner-share-lg

About Mary Berry: 

Mary Berry is the Founder and CEO of Cosmos Vita. Cosmos Vita produces gummy vitamins that are vegan, non-GMO, and free from dyes. The company is dedicated to accessibility, inclusivity, and empowerment — as well as reminding people to love and take care of themselves. 

Mary has been sharing her expertise in the wellness space for over a decade. Before creating Cosmos Vita, she founded Texas Beauty Labs, now known as Goodkind Co. It was the leading product and services partner to Clean Beauty brands and creators, which produced the world’s best-selling natural deodorant.

Guests Social Media Links: 

LinkedIn: https://www.linkedin.com/in/mary-berry-809a345/

Instagram: https://www.instagram.com/cosmosvita/

Website: https://cosmosvita.com/

Show Resources: 

Sponsor for this episode…

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
all Insights

Self-Care for Executives featuring Brie Doyle, She Glows Retreats

Burnout is spreading the nation like another pandemic. We push ourselves to the brink of exhaustion by expecting ourselves to do everything and somehow be happy about it at the same time. 

Brie Doyle has another solution. She offers She Glows Retreats to help women reconnect with themselves and reclaim their power, confidence, and clarity. Brie believes that by taking a step back, we can learn to hear our own voice again and put the joy back into our everyday living. 

In this episode of the Gooder Podcast, Diana Fryc is joined by author, teacher, and meditation guide, Brie Doyle. They discuss Brie’s own burnout that inspired She Glows Retreats, how meditation has been both integrated and diluted in American culture, and why you should stop trying to do everything on your own.

In this episode we learn: 

  • Why Brie Doyle started She Glows Retreats 
  • The nine main elements of a retreat
  • The roots of meditation and how it’s been integrated and diluted in American culture
  • Using retreats to hear your own voice again
  • How She Grows Retreats have evolved over the years and the hurdles Brie crossed to get where she is today
  • The importance of accepting help (hint: stop trying to do everything on your own!)
  • The balance and interplay of our inner feminine and masculine energies
  • How Brie is finding ways to educate and include a wider audience
  • The inspiration for You Should Leave Now: Going on Retreat to Find Your Way Back to Yourself and why this book is so timely
  • Preventing breakdowns and burnout — how is retreating proactive for your mental health?
  • Interesting facts about the places Brie chooses for retreats
  • Other women leaders that inspire Brie Doyle
Gooder Podcast

Self-Care for Executives featuring Brie Doyle, She Glows Retreats

apple
spotify
googke podcast
tunein
Deezer
partner-share-lg

About Brie Doyle: 

Brie Doyle is an author, teacher and retreat guide. Brie hosts transformational wellness retreats throughout the US and across the globe, and is the Founder of She Glows Retreats. She specializes in curating mental and emotional wellness curriculum for groups, conscious companies, schools and individuals. A yoga and meditation teacher for over 20 years, Brie is a leader in the health and wellness space who helps people heal their past and reclaim their power. Her book, You Should Leave Now: Going on a Retreat to Find Your Way Back to Yourself was just released.

Guests Social Media Links: 

LinkedIn: https://www.linkedin.com/in/brie-doyle-60a83a3/

Instagram: https://www.instagram.com/wellbeingbybrie/?hl=en

Website: https://www.briedoyle.com/

Show Resources: 

Sponsor for this episode…

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana