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Food and Beverage Innovation, Begins and Ends with People featuring Natalie Shmulik, The Hatchery

Gooder Podcast featuring Natalie Shmulik

In this episode of Gooder I had the privilege of interviewing Natalie Shmulik, CEO of The Hatchery, a food incubator just outside downtown Chicago. The Hatchery is a powerful initiative that brings a community of innovators along the entrepreneurial path and launches the dreams of owning and running a business to communities that have not traditionally had this access. We learn about the resources The Hatchery provides and how we as a community can provide our expertise, in big and small ways. And why Natalie believes in the power of community.

“Whenever speaking with an entrepreneur, you should always make sure that if you are going to provide feedback or input or a suggestion, that you coach them to believe that the idea was their own.”

In this episode we learn:

* The genesis of The Hatchery and why it is fast becoming a beloved innovation partner to the food and beverage industry.
* The common challenges of budding and small entrepreneurial food and beverage brands.
* Why exciting innovation comes from under-represented entrepreneurial brands.
* About the symbiotic co-learning traditional CPG’s and entrepreneurial brands share in their journey with The Hatchery.
* How coach-ability is a make-or-break trait for leaders and how to vet for coach-ability in your recruiting process.
* How to become a Hatchery brand or partner.
* About Natalie’s trend forecasting super-powers and how it supports The Hatchery’s entrepreneurs.

Gooder Podcast

Food and Beverage Innovation, Begins and Ends with People featuring Natalie Shmulik, The Hatchery

About Natalie Shmulik:

Natalie Shmulik is The Hatchery’s CEO, and go-to resource for everything food business related. Along with an M.L.A. in Gastronomy from Boston University, she has a wide range of experience working with supermarkets, culinary publications, consumer packaged goods companies, and food service establishments. After successfully operating her own restaurant, Natalie was hired as a specialty consultant for one of Ontario’s largest supermarket chains where she enhanced consumer experiences through educational initiatives. Discovering her passion for innovation, Natalie was brought on as a brand strategist for the first cold brew tea company and later moved to Chicago to run The Hatchery Chicago.

With over six years of food incubation experience, Natalie has gained a unique perspective on the industry and what it takes to launch and grow a successful business. Natalie is a regular contributor to Food Business News, was recently featured in the Chicago Tribune’s 10 Business People to Watch in 2020 and received the Specialty Food Association’s award for leadership in vision. She continues to play a valuable role in branding and marketing for food businesses around the country, with her specialty in trend forecasting.

LinkedIn: https://www.linkedin.com/in/natalie-shmulik-1432313b/

Email: info@thehatcherychicago.org

Show Notes:

The Hatchery:  A non-profit food and beverage incubator dedicated to helping local entrepreneurs build & grow successful businesses.

ICNC: Industria Council of Nearwest Chicago offers entrepreneurs an innovative community to grow small businesses through incubation, workforce development, neighborhood planning, and business advising.

ACCION: A nonprofit microlender providing small businesses with loans at an early stage, particularly to support those that aren’t bankable yet.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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Leading a Family Owned CPG Through Change featuring Kim Gibson Clark, Coconut Bliss

Gooder Podcast featuring Kim Gibson Clark

In today’s episode I had the privilege of interviewing Kim Gibson Clark, CEO of Coconut Bliss, a fearless woman and a great leader. Kim takes us on the journey of growing up in a farming family and how those principles translate to her leadership style and apply to the direction she is taking her brand towards.

In this episode we learn:

  • The genesis of Coconut Bliss – and learn more about Luna & Larry.
  • How Kim’s upbringing impacts the operational and social initiatives of the brand.
  • How the HumanCo partnership allows Coconut Bliss to advance their sustainability and environmental initiatives while evolving and to meet the needs of the modern diverse consumer.
  • How having an open mind and leading with love – allows the brand to have powerful and productive conversations.
  • Why converting the family farm business, from conventional to organic, is a bigger initiative than simply making a better-for-you product.
  • How immigrants are key to the success of farming and ranching and advancing the organic movement.
  • The plans that Coconut Bliss has to expand social and business initiatives.
  • About a fun and new innovative product delivery and product offerings to engage with consumers in a new way.
Gooder Podcast

Leading a Family Owned CPG Through Change featuring Kim Gibson Clark, Coconut Bliss

About Kim Gibson Clark:

As a leader in local, national and global communities, Kim Gibson Clark has led Coconut Bliss as CEO since 2010. Throughout her time at Coconut Bliss, Kim has influenced real and impactful action in key areas, such as Coconut Bliss’ operations as an environmentally conscious company, creating transparency and insight into food production, and spotlighting the importance of supporting local and family-run businesses. As President and CEO, Kim is proud to have led Coconut Bliss’ transformation from a locally beloved ice cream company to one of the most acclaimed sustainable plant-based companies in the United States.

Kim is a board member of Oregon Tilth and Lane Food and Beverage Sector Strategies, working to make the state’s food and agriculture biologically sound and socially equitable through the initiatives of certification, education and advocacy. She is also a board member of Oregon Support Living Program (OSLP), which works to empower adults with intellectual and developmental disabilities, bringing them into the fold of their communities. Prior to working with Coconut Bliss, Kim spent eight years as General Manager of Lochmead Dairy, where Coconut Bliss Pints and Cookie Sandwiches are manufactured. Throughout her career in the frozen dessert industry she has developed an unwavering standard for quality, and a commitment to organic and sustainable business and ingredient sourcing practices.

LinkedIn: https://www.linkedin.com/in/kim-gibson-clark-a570066b

Email: Kim@CoconutBliss.com

Show Resources:

Coconut Bliss – At Coconut Bliss, all of our products contain organic ingredients that are minimally processed, ethically sourced and divinely delicious. Every dairy-free, plant-based pint, ice cream bar, and cookie sandwich is crafted with our signature care and commitment. Even our packaging is plant-based and sustainable! With a belief in quality over quantity, community, organic ingredients, and doing good for the world we try to make everything we do blissful.

HumanCo – a mission-driven private holding company that invests in and builds brands focused on healthier living and sustainability.

WAND Water Agroforestry Nutrition Development Foundation – The WAND Foundation provides social development programs with an emphasis on biodiversity, the environmental and agricultural sectors, and rural entrepreneurship for local communities in the Philippines. In collaboration with Science for Humanity, WAND aims to explore the use of treated household waste as fertilizer for crops and vegetation.

B-Corp – Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Loop – Loop Industries, Inc. is a technology company whose mission is to accelerate the world’s shift toward sustainable PET plastic and fiber and away from our dependence on fossil fuels. Loop owns patented and proprietary technology that depolymerizes no and low value waste PET plastic and polyester fiber, including plastic bottles and packaging, carpets and textiles of any colour, transparency or condition and even ocean plastics that have been degraded by the sun and salt, to its base building blocks (monomers). The monomers are filtered, purified and polymerized to create virgin-quality Loop™ branded PET resin and polyester fiber suitable for use in food-grade packaging, thus enabling our customers to meet their sustainability objectives. Loop is contributing to the global movement toward a circular economy by raising awareness about the importance of preventing and recovering waste plastic from the environment to ensure plastic stays in the economy for a more sustainable future for all.

Project Drawdown (Paul Hawkens) – The World’s Leading Resource for Climate Solutions. Founded in 2014, Project Drawdown® is a nonprofit organization that seeks to help the world reach “Drawdown”— the future point in time when levels of greenhouse gases in the atmosphere stop climbing and start to steadily decline.

Monteez – Insanely delicious plant-based dairy staples you won’t want to live without.

Miyokos – Founded on the principle of compassion for all living beings, we’re on a mission to craft dairy products we all love, 100% from plants, making them kinder, greener and tastier than ever before.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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The Unseen, Unheard and Misunderstood Naturals Consumer featuring Emily Brown, Food Equality Initiative

Imagine. You’ve recently lost your job and your infant (going on toddler) has a medical emergency that uncovers and undiagnosed condition. You child has a life-threatening allergy to several of the top known allergens. You have been relying on donations from the food services to bridge the unemployment gap. Most of the products you have access to at the food bank are filled with allergens you cannot have in your home. And your grocery bill, has just tripled from the new products you are putting in your cart. What do you do?

If you are Emily Brown, Founder and CEO of the Food Equality Initiative, you start a movement. The story of Emily and her family is a reality for many families around the world. These BFY allergen-free consumers that have (modest) incomes/budgets, are the least fickle and most loyal consumers in the market. And yet – brands are not paying attention to them. A missed opportunity by the naturals community that collectively identifies their target consumer as white, suburban, and middle- to upper-income families.

This episode exposes an opportunity for brands to see and fill the unmet needs of families most in need of their brands expertise.

In this episode, we learn:

  • What the Food Equality Initiative program is.
  • The practical and financial impacts on a family with a member living with a food allergy.
  • The percentage of families suffering from life-threatening food allergies across different races and ethnicities.
  • Why families in need, especially those with allergies, are the most loyal consumers in the marketplace.
  • Why families in need are afraid to ask for help.
  • How to understand the spending mindset of families with the leanest budgets.
  • How technology is changing the way they care for families in need.
  • How the Food Equality Initiative is partnering with brands and federal nutrition programs to educate and increase awareness about support programs.
Gooder Podcast

The Unseen, Unheard and Misunderstood Naturals Consumer featuring Emily Brown, Food Equality Initiative

About Emily Brown:

Emily Brown is an expert at turning adversity into opportunity. She is Founder and CEO of Food Equality Initiative, Inc.(FEI), a Kansas nonprofit founded in 2014 to address disparities in access to allergy friendly foods. Under her leadership, FEI established the nation’s first allergy friendly and gluten free food pantry. Since then, FEI has become a leader in the movement to increase access to healthy “free-from” foods and has distributed over $100,000 worth of foods to families in Kansas City.

Not wanting her efforts to simply be a “band aid” to an increasingly widespread health issue, Emily works to increase education, policy change and civic engagement to create real systemic change in the fight against access to safe and healthy food. Emily regularly shares her passion and experience as a national speaker under her platform Emily Brown Speaks. Promoting all forms of healthy food accesses including fresh fruits and vegetables, allergy friendly options and breastmilk; the first food.

Active in her community, Emily regularly participates in the Greater KC
Food Policy Coalition, is Co-Chair of Children’s Mercy Hospital’s (CMH) Food Allergy Family Patient Advisory Council (FAFPAC),CMH Family Advisory Board(FAB), CMH Hunger-Free Hospital Taskforce, Secretary of the Eugene Ware Elementary PTA and member of the KU Medical School Admissions Task Force.

Emily resides in Kansas City, KS with her family where she enjoys gardening, cooking with love and a good book.

Website: https://foodequalityinitiative.org/

LinkedIn: https://www.linkedin.com/in/emily-brown-866092a7/

Show Resources

Food Equality Initiative – Founded in 2014 by Emily Brown, Food Equality Initiative (FEI) is the nation’s leading organization working to increase access to allergy friendly and gluten free foods to individuals who need them the most. FEI is a registered 501(c)(3) that collaborates with healthcare providers, local and national nonprofit organizations, government agencies, schools and food manufacturers to help clients.

Poor and minority children with food allergies are overlooked and in danger – Washington Post

Free-From Foods Have Become a Movement – Food Processing

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Reimagining Well Being Snacking with Brigette Wolf, Mondelēz International

Gooder Podcast with Brigette Wolf

Brigette Wolf is the Global Head of SnackFutures, Mondelēz International’s innovation and venture hub. She is a solutions-oriented, forward-thinking disruptor in the snacking space committed to reorienting the way food and beverage brands talk about snacking by making it a more holistic and wellness-oriented experience. She is on – a – mission.

Brigette and I discuss how she successfully led the development of this new SnackFutures division inside of Mondelēz, bringing global resources, teams, thinking and a new way of talking about healthy food inside the world of snacking.

In this episode, we learn:

  • Why Mondelēz took the plunge into better-for-you with SnackFutures, and what they’re up to.
  • How great teamwork and great culture have aided the success SnackFutures.
  • About the impact of SnackFutures sustainability initiatives.
  • What’s driving innovation in mainstream better-for-you snacking.
  • How serving consumers and employees adds value to the business.
  • What’s driving big CPG to better embrace healthy snacking, healthy eating and healthy lifestyles.
  • About the impact that Gen Z has on plant-based snacking.
  • Why we need to make healthy living affordable to all consumers.
Gooder Podcast

Reimagining Well Being Snacking with Brigette Wolf, Mondelēz International

About Brigette Wolf:

Brigette Wolf is the Global Head of SnackFutures, Mondelēz International’s innovation and venture hub.

Since its creation in 2018, Brigette has led the creation of a cross-functional ecosystem of partners around the world, launched SnackFutures’ first market hub in Australia and created five completely new brands that are currently being piloted in the US and Europe.

Brigette has played a key role in advancing the company’s innovation agenda since its inception in 2012 serving as the senior director of Global Platform Innovation for Gum, Candy and Biscuits – leading the development and launch of Trident Vibes as well as brand manager for Belvita. Brigette’s history with the company also goes back to Kraft Foods with roles including the Global Innovation Manager for Oreo and working across several of the pizza and meal brands.

Prior to being part of the food industry, Brigette worked in investment banking at Morgan Stanley and Credit Suisse First Boston.

Brigette received her undergraduate degrees from The University of Pennsylvania, The Wharton School and her MBA from Northwestern Kellogg School of Management.

LinkedIn: https://www.linkedin.com/in/brigetterwolf/

Show Resources:

Mondelēze – Mondelez International, Inc., often stylized as Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company consisting of former Kraft Foods Inc brands. Owners of some of the most iconic brands in the world, including Oreo, Tang Tobelerone, Halls, Mirla, Philadelphia Cream Cheese, Cadbury and more.SnackFutures – SnackFutures is Mondelēz International’s new innovation hub that is dedicated to unlocking emerging snacking opportunities around the world. SnackFutures will capitalize on new trends and mobilize entrepreneurial talent and technologies to build and grow small brands with large-scale potential, and leverage other growth opportunities across snacking.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana