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Pioneering the New Tea Culture in America featuring Sashee Chandran, Tea Drops

Gooder Podcast featuring Sashee Chandran

“Luck is hard work and opportunity meeting.” – Sashee Chandran 

This week on the Gooder Podcast, I had the pleasure of talking with Sashee Chandran, the founder, and CEO of Tea Drops. We discuss the historical colonial influence in American tea culture and how her diverse background has encouraged her to create something new: Tea Drops. We also learn about the tea category shaking innovation of Tea Drops’ products and some of the trends her brand is leveraging. Along the way, we get to hear the inspirational story of a diligent and humble entrepreneur who transforms the traditional way of enjoying tea. 

In this episode we learn: 

  • About the history and inspiration of Tea Drops. 
  • The surprising A-ha moment of her product idea. 
  • About her go-to-market alternate channel strategy, and why it worked.
  • Where Sashee’s passion and drive for risk-taking come from.
  • What Tea Drop’s give-back program has been doing to tackle the global water crisis.
  • Diana and Sashee’s personal stories about their love for tea and how tea has helped them connect to their loved ones. 
Gooder Podcast

Pioneering the New Tea Culture in America featuring Sashee Chandran, Tea Drops

About Sashee Chandran: 

Sashee Chandran is the founder and CEO of Tea Drops, which creates bagless whole leaf teas using a patented process — shedding about 15% less waste than traditional teabag packaging. Tea Drops has become a favorite among new and experienced tea drinkers alike, launching innovative tea experiences that merge flavorful blends, food art, and edgy design. Tea Drops an omnichannel brand, selling D2C and also available in 1,500 retailers — loved by Oprah Magazine, Chrissy Teigen, and former first lady Michelle Obama. Sashee is a 1st Place $20K Women Founders Network pitch winner, 1st Place $100K Tory Burch Fellow Grant winner, and the 1st place $50K PepsiCo WomanMade Challenge winner. She has also raised over $3.5M in VC funding for Tea Drops. 

Guests Social Media Links: 

LinkedIn: https://www.linkedin.com/in/sasheechandran/ 

Instagram: https://www.instagram.com/sasheechandran/?hl=en 

Twitter: https://twitter.com/Sasheec 

Email: sashee@myteadrop.com 

Website: https://www.myteadrop.com/ 

Show Resources: 

Loose leaf tea is tea that does not come pre-packaged in tea bags. Because the leaves are not crammed into a tea bag, the tea maintains a higher quality and aroma while offering the best possible health benefits. 

eBay Inc. is an American multinational e-commerce corporation based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995, and became a notable success story of the dot-com bubble.  

Bubble tea is a tea-based drink that originated in Taiwan in the early 1980s. It most commonly consists of tea accompanied by chewy tapioca balls, but it can be made with other toppings as well. 

The United States Patent and Trademark Office (USPTO) is an agency in the U.S. Department of Commerce that issues patents to inventors and businesses for their inventions, and trademark registration for product and intellectual property identification. 

Tory Burch Foundation competition Designed to provide women entrepreneurs with the tools and platform necessary to grow their business. 

8Greens is an effervescent dietary supplement tablet, packed with enough superfoods to give your healthy diet a green boost.  

United Natural Foods, Inc. is a Providence, R.I.-based natural and organic food company. It is the largest publicly traded wholesale distributor of health and specialty food in the United States and Canada. UNFI is Whole Foods Market’s main supplier, with their traffic making up over a third of its revenue in 2018. 

Nordstrom, Inc. is an American luxury department store chain. Founded in 1901 by John W. Nordstrom and Carl F. Wallin, it originated as a shoe store and evolved into a full-line retailer with departments for clothing, footwear, handbags, jewelry, accessories, cosmetics, and fragrances.  

Neiman Marcus Group, Inc., originally Neiman-Marcus, is an American chain of luxury department stores owned by the Neiman Marcus Group, headquartered in Dallas, Texas. 

The Thirst Project is a non-profit organization whose aim is to bring safe drinking water to communities around the world where it is not immediately available. The Thirst Project collects money and builds wells all across the continent of Africa where villages do not have immediate drinking water.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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The Evolution of The Natural Products Industry and The Acceleration of Better-For-You Products’ Consumption featuring Cynthia Tice, Lily’s Sweets

Gooder Podcast featuring Cynthia Tice

“Better-for-you Foods was here to stay, and more consumers wanted it, but that required education.” – Cynthia Tice

This week on the Gooder Podcast, I had the pleasure of talking with Cynthia Tice, the Founder of Lily’s Sweets. We discuss the history of Lily’s Sweets – a leader in the no added sugar movement. We also learn about the history of the naturals industry and some trends that have come up in the natural products industry and Better-For-You brands. Along the way, we learn the extraordinary journey of a passionate leader in finding and building a creative naturals community through Lily’s Sweets. 

In this episode we learn: 

  • The legacy and history of Lily’s Sweets. 
  • Cynthia’s journey of dispelling myths around using naturals products throughout her career. 
  • How the pandemic has given consumers a reset moment to reevaluate health and consumption habits. 
  • The evolvement of the natural products industry and accessibility to naturals/Better-For-You products.
  • About Cynthia’s emphasis on leadership, mentorship, and the importance of creating a collaborative culture.
  • How a do-it-yourself mentality is a strength and (sometimes) a challenge for entrepreneurs.
  • The advice she finds herself consistently giving entrepreneurs who have been approaching a professional transition. 
Gooder Podcast

The Evolution of The Natural Products Industry and The Acceleration of Better-For-You Products’ Consumption featuring Cynthia Tice, Lily’s Sweets

About Cynthia Tice: 

Cynthia Tice got her start in the natural foods industry before green juice was cool. She opened a natural foods grocery store, Center Foods, in Philadelphia in 1978, and owned and operated that store for 20 years. As supermarkets realized the staying power of natural and organic foods, Tice began consulting retailers on how to launch or build out their natural and organic offerings. She also began advising brands looking to launch natural and organic products. While working with a client who wanted to launch a natural soda, Tice became aware of the opportunity for naturally sweetened, no added sugar foods. This trend was emerging because of growing consumer sentiments to limit sugar, along with all time high levels of distrust of non-nutritive artificial sweeteners. 

As a long-time user of stevia, when the ingredient was granted GRAS status in 2008, Tice began experimenting with making chocolate with stevia to satisfy her own need for a no added sugar chocolate (her favorite food) that she could eat daily. In 2011, the recipe was perfected using not only stevia, but also the finest Fair Trade, additive-free, and Non-GMO other ingredients in order to benefit both people and planet. By 2012, Lily’s Sweets was on shelves in Whole Foods stores nationwide. Today, Lily’s Sweets remains a leader in the no added sugar movement through continued innovation, and the company’s chocolates and confections can be found in more than 24,000 stores nationwide. Lily’s Sweets has been recognized by Forbes as a, “mission-driven company reinventing the packaged food industry.” 

Cynthia stepped away from the daily running of Lily’s in 2018, and spends her time working with Non-Profits, and mentoring young entrepreneurs.  She lives in Philadelphia with her husband, Dennis, of 30+ years, near her parents, her children, and their spouses/partners, and four family dogs! 

Guests Social Media Links: 

LinkedIn: https://www.linkedin.com/in/cynthia-tice-4a87a648/ 

Facebook: https://www.facebook.com/LilysSweets/?ref=page_internal 

Website: https://lilys.com/ 

Show Resources: 

Stevia is a natural sweetener and sugar substitute derived from the leaves of the plant species Stevia rebaudiana, native to Brazil and Paraguay. The active compounds are steviol glycosides, which have 30 to 150 times the sweetness of sugar, are heat-stable, pH-stable, and not fermentable. 

Alar Scare – In early 1989, the NRDC released a report on Alar, a chemical used to harvest apples. The report estimated that Alar caused cancer and children were at greater risk. 

Mothers & Others, a campaign that rallied concerned citizens who supported NRDC in the fight for tougher pesticide residue standards, standards that—thanks to a law passed 10 years later—would protect particularly vulnerable subpopulations such as infants and young children. 

FMI Corporation For over 65 years, FMI has been the leading management consulting and investment banking* firm dedicated exclusively to engineering and construction, infrastructure, and the built environment. 

Campaign to label GMOs: Using the hashtag #ConcealOrReveal, the campaign reached over 28 million people through social media. In addition to mobilizing American consumers around GMO labeling, Just Label It! won support from many food companies it targeted.  

Wegmans Food Markets, Inc., is a privately held American supermarket chain; it is headquartered in Gates, New York. As of March 2021, Wegmans has 105 stores in the mid-Atlantic and Northeastern regions.  

Acme Markets Inc. is a supermarket chain operating 163 stores throughout Connecticut, Delaware, Maryland, New Jersey, New York, and Pennsylvania and, as of 1999, is a subsidiary of Albertsons, and part of its presence in the Northeast. 

VMG  is an organization comprised of diverse people and points of view, and we are aligned in our mission to challenge the status quo. We encourage everyone in our ecosystem to cultivate a safe space in your communities and to operate with compassion and empathy. 

Maxlove Project is an innovative, parent-driven, volunteer-powered, grassroots nonprofit organization founded to help SuperKids thrive against cancer and related life-threatening illnesses with integrative medicine and “Fierce Foods” anticancer nutrition. 

The Family Thrive delivers strategies, tools, and experts that help families create joyful, meaningful, thriving lives.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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Driving a Mission in Plant Based Meat Products featuring Christie Lagally, Rebellyous Foods

Gooder Podcast featuring Christie Lagally

This week on the Gooder Podcast I had the pleasure of talking with Christie Lagally, the founder and CEO of Rebellyous Foods, a food production technology company working to make plant based meat price competitive with traditional chicken products. 

In this episode we discuss how Christie’s development of “Meatless Mondays” while working as a mechanical engineer in the aerospace industry at Boeing, helped her understand the barriers to plant based meat in offices and institutions. Join us as we discuss how Christie has parlayed this information into building her own company to bypass those barriers by catapulting meat alternative production toward price parity and convenience with animal-based meat.

In this episode we learn:

  • The history of Christie’s brand Rebellyous, how it was started, and reasons for its existence. 
  • How Christie is using the pricing method to make her products accessible to everyone and why that’s important.
  • How Covid impacted their company, the opportunities that came up, and how it affected their market, and how they responded. 
  • The importance of why brand owners should understand the purpose of their brand’s existence before they focus on the income. 
  • About the process of enrolling investors and partners.
  • Christie’s vision she has for Rebellyous and what people should expect in the near future.
Gooder Podcast

Driving a Mission in Plant Based Meat Products featuring Christie Lagally, Rebellyous Foods

About Christie Legally:

Christie is the founder and CEO of Rebellyous Foods and a mechanical engineer who holds multiple patents in manufacturing technology. She spent much of her career in the aerospace industry working at Boeing. Previously Christie served as senior scientist for the Good Food Institute and covering the technical barriers in the development of plant-based meat and clean meat. 

Guests Social Media Links:

LinkedIn: https://www.linkedin.com/in/christie-lagally-875b9a4/

Email: info@rebellyous.com

Website: https://rebellyous.com/about-rebellyous-foods/christie-lagally-founder-ceo/

Twitter: https://twitter.com/lagallyc?lang=en 

Blog: http://christielagally.wordpress.com/ 

Instagram: https://www.instagram.com/p/BqLQI4MjHif/?utm_source=ig_embed&utm_medium=loading 

Show Resources:

The Good Food Institute is an international 501 nonprofit that promotes plant-based alternatives to meat, dairy, and eggs as well as cultivated meat.

Rebellyous Foods is a food manufacturing technology and production company defined solely to catapult meat alternative production toward price parity with animal-based meat.

Humane Society is a movement leader when it comes to farm animal advocacy in The United States.

Food Equality Initiative in Kansas City Improves health and end hunger in individuals diagnosed with food allergies and celiac disease through access, education, and advocacy.

Seattle Food Tech​​ is a food manufacturing technology and production company on a mission to “catapult meat alternative production toward price parity with animal-based meat.”

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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Brand Slam | Call For Entries for Season Two

Retail Voodoo is recruiting participants for Season 2 of Brand Slam – Episodes starting March 2021.

CPG brands spend a lot of time telling consumers how different they are. And with the brand world changing faster than ever, the fundamentals of brand building are receiving scrutiny. What is a brand anyway? A logo? An idea? An ad campaign?

We have decided to answer those questions, in real-time and have created a monthly workshop for food, beverage, health and wellness company founders looking to gain insights on how to use brand positioning, language and strategy to gain unfair advantage in the market. Learn what opportunities and details Retail Voodoo looks for when building a strong brand and how your brand must use these tools to educate consumers about it.

Our Brand Slam Brand Tune-Up will start by auditing and benchmarking your brand against competitors in your categories to develop a powerful platform for brand growth. Our goal is to help you think about building a stronger brand by giving you tools and examples from a live case study.

Each month, Retail Voodoo’s David Lemley will choose one entrepreneurial brand (maybe yours?) to showcase the lessons and strategic thinking that go into building the heart of a brand – in a live broadcast.

Are you ready for a Brand Slam?

Application Criteria

  • Must be a food, beverage, wellness, or fitness brand
  • Applicants should be $2M or less in annual revenue
  • Must be in market a minimum of 6 months
  • Must be based, and doing business, in North America

Watch Previous Episodes:

Sign Up To Apply – Deadline: January 15, 2021

We can’t wait to meet you!

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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The Simplicity of Life and Health in a Bite-Sized Moment with Christy Goldsby, Honey Mama's

Gooder Podcast featuring Christy Goldsby

Food as medicine is not an out-of-the-box idea now. But back in 2011, it was not conventional thinking. After watching a friend struggle with food-related illness and attending the journey of wellness self-discovery, Christy went on a mission to change the diets of us all. The goal: refocus people away from diets fill with processed foods and bring back health empowerment through food choice . As she says – knowing what you’re eating may be the first step of and most powerful form of medicine.

Join Christy Goldsby, CEO and Founder of Honey Mama’s and I, as we discuss how her love of baking, innovating and caring for people developed into a healthy indulgence brand with the express goal of spreading vitality and playfulness into everyone’s life.

Innovation and change doesn’t happen in one moment. – Christy Goldsby

In this episode we learn:

  • The genesis of the Honey Mama’s brand.
  • How Christy’s health experiences combined with her baking background turned into a passion for caring for people beyond her immediate community.
  • How slowing down and being present can be a powerful leadership tool.
  • The long-term vision and impacts Honey Mama’s wants to make in the world.
  • Why brands producing snacks should innovative and promote healthy snacking.
  • How indulgent treats can boost our immune systems to prevent illnesses in more than one way.
  • Fundraising during COVID and how Amberstone Ventures is poised to help spread Honey Mama’s vision.
Gooder Podcast

The Simplicity of Life and Health in a Bite-Sized Moment with Christy Goldsby, Honey Mama's

About Christy Goldsby:

Christy Goldsby, CEO & Founder of Honey Mama’s, an award-winning premium melts in your mouth delicious, honey-sweetened cocoa bar in the refrigerated better for you indulgence category. Growing up in a family of cooks, bakers, farmers, and gardeners, the kitchen was always a place of celebration, creativity, nourishment and joy for Christy. She started Honey Mama’s as a way to share these celebrated family traditions, a passion for healthy living, and a love of the natural world. She was determined to create a treat that exudes vitality and playfulness, something you’d as likely take to a formal dinner party as enjoy on the hiking trail or share around a campfire. Made with pure honey as the only sweetener, Honey Mama’s are full of everything delightful: bold, deep flavors, and decadent textures and are naturally free from gluten, soy, dairy, and grain, allowing your body to thrive.

LinkedIn:  https://www.linkedin.com/in/christy-goldsby-30201866/

Show Resources:

Honey Mama’s – “We create opportunities that empower well-being for all people by making treats that are fun, nutritious and delicious. They are an invitation to be present, playful, open, and genuine. Our bars are full of bold, deep flavors, decadent textures, and are free from gluten, soy, dairy, and grain, allowing your body to thrive and your taste buds to celebrate. Made from five whole foods, Honey-Cocoa Bars are perfect to grab as a snack between meals, buy as a gift, or serve at your next dinner party.”

Amberstone Ventures – We started Amberstone to support entrepreneurs building breakthrough food and consumer product companies. We partner with brands at their earliest stages, providing the capital and insights necessary to scale efficiently into category leaders.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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Changing Consumers Behavior Around Happy Hour with Sharelle Klaus, DRY Soda Company

Gooder Podcast with Sharelle Klaus

In our current culture, alcoholic beverages have traditionally been the center of all celebrations. It’s how we wind down our day, relax and give ourselves a moment to rest. That is until now. Generation Z and Millennials are bucking those habits and finding better and healthier ways to relax. Part of it is self-awareness, the ability to recognize when alcohol is a crutch – rather than a treat, and some of it is “I’m not doing what my parents did”. They are normalizing alcohol-free celebrations, getting real about mental health, and creating an inclusive environment for everyone. It’s time for the sober revolution.

Sharelle Klaus and I walk through her journey of self-discovery, and the ins and outs of finding her and her brands true north. We discuss her passion to create inclusive celebrations for all people. And that sometimes, you just have to start all over.

In this episode we learn:

  • Sharelle’s aha moment that turned into DRY.
  • The story of teaming up with Sans Bar.
  • How Millennials and Generation Z are changing our relationship with alcohol consumption.
  • How to educate, socialize, and enroll behavior change for consumers.
  • How “bad news” can be the path to opportunity.
  • To trust your gut, even when you’re the only one in the room that believes it.
Gooder Podcast

Changing Consumers Behavior Around Happy Hour with Sharelle Klaus, DRY Soda Company

About Sharelle Klaus:

Sharelle Klaus is the Founder and CEO of DRY Soda Company  As the visionary behind DRY Soda Company, Sharelle has always had a passion for the culinary world and celebrating each part of a meal – including the beverage. After having four children, she didn’t want to let a lack of wine or cocktails stop her from being a part of the party. Klaus recognized an absence of refreshing, clean, non-alcoholic options in the market, and became determined to create the first line of botanical bubbly that was worthy of meal pairing. She believed savory and sweet flavors more commonly used in cuisine could offer exciting compliments to her favorite meals. In 2005, Klaus crafted the first batches of DRY in her home kitchen and officially launched DRY Soda Co. a few months later.

Klaus brings over two decades of entrepreneurial, financial and technology industry experience to her role as CEO at DRY, and oversees all marketing, strategic planning, and innovation for the brand. With guidance from some of the Pacific Northwest’s best chefs and a savvy corporate team, Klaus pioneered a new category of sparkling beverages, fearlessly leading DRY’s aggressive growth in a male-dominated industry. Prior to founding DRY, Klaus worked as a consultant for Infrastructure Management Group and Price Waterhouse. She also served as president of the Forum for Women Entrepreneurs, where she drove strategic development of programs, events, and fundraising for the organization’s 250+ Seattle-area members. Klaus has been featured by Huffpost, Forbes, Wall Street Journal, Imbibe, and others.  Klaus has also won several honors including, Seattle Business Magazine’s CEO of the year, Puget Sound Business Journal Women of Influence, and PSBJ 40 under 40.

With a keen appreciation for humor and wit, Klaus is an avid supporter of entrepreneurship and frequently speaks at professional conferences, workshops, and the University of Washington Business School, where she also participates as a judge for the Michael G. Foster’s School’s well-known business plan competitions. She is also a board member of the Aliados Foundation that builds resilient community business based on biodiversity in the Andes and the Amazon—and connect them to markets across the globe.  Klaus graduated from Seattle Pacific University with an undergraduate degree in political science and currently resides in Seattle, Wash.

LinkedIn – https://www.linkedin.com/in/sharelle-klaus-1804078/

Show Resources

DRY – Welcome to DRY Botanical Bubbly! The non-alcoholic sparkling soda perfect for celebrating any occasion. Enjoyed on the rocks or in your favorite zero-proof cocktail.

Sans Bar – We are a growing group of average people who recognize that life can be fun without alcohol.  We are sober, we are on the move, and we believe that real connection happens when people are sober.  We want to create a space that is free of alcohol and welcoming to all.  We believe that the best version of anyone’s life includes healthy socialization, helping others, and taking care of both mind and body.  Sans Bar is composed of people who want to change themselves and the world around them.  We believe positive change can happen in the smallest ways, and still yield a tremendous impact.

This Naked Mind: Control Alcohol, Find Freedom, Discover Happiness & Change Your Life (Book) – offers a new, positive solution. Here, Annie Grace clearly presents the psychological and neurological components of alcohol use based on the latest science, and reveals the cultural, social, and industry factors that support alcohol dependence in all of us.  Packed with surprising insight into the reasons we drink, this book will open your eyes to the startling role of alcohol in our culture, and how the stigma of alcoholism and recovery keeps people from getting the help they need. With Annie’s own extraordinary and candid personal story at its heart, this book is a must-read for anyone who drinks.

BevMo – a privately held corporation based in Concord, California, selling mainly alcoholic beverages.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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Brand Slam Episode 1 featuring RECIPE 33

Brand Slam Episode 1: Understanding Common Barriers to Brand Relevance in 2020

Learn the category audit techniques these leading brands have leveraged to average triple-digit growth.

In this episode you will meet RECIPE 33 founder, Dan Smith. As a 20-year CPG industry veteran, Dan created RECIPE 33 to innovate an old-fashioned industry (snack nuts). The brand’s signature product is a range of infused almonds made from clean ingredients.

Brand Slam was created by Retail Voodoo to help CPG entrepreneurs in food, beverage and wellness reduce their struggle with brand growth in the face of Covid-19. Using the auditing process models created by Retail Voodoo to develop Brand Ecosystems, (which we’ve used for some of the world’s most beloved brand and feature in the book Beloved & Dominant Brands,) we benchmark Recipe 33 and provide strategies to help Dan and his team get brand traction.

Can’t get enough? Sign up for our next episode with Red Plate Foods, on October 22nd 2020. Register here! Or – sign your own brand up for Season 2 – that starts February 2021.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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It’s Time to Lead with Passion and Heart with Jane Pinto, Pinto Barn

Gooder Podcast Featuring Jane Pinto

We humans, especially in the naturals space, have desires to live strong clean, and healthy lives. My guest Jane is no different – however, her journey into the better-for-you space took a route many of ours don’t. A child born with food allergies added fuel to her entrepreneurial ways and inspired her to use her natural leadership ways to help move the free-from movement mainstream.

In this episode, Jane Pinto, founder of First Crop, Don’t Go Nuts, Sacred Sleep, and the Pinto Barn shares with me, her journey of developing brand ecosystems that are based on the foundations of reciprocal relationships. She challenges our thinking as brand owners and consumers to do one thing every day that holds our industry accountable for the claims we make and the passions and commitments we profess. And she reminds us that true leadership starts with the heart. Listen, learn, and get inspired!

In this episode we learn:

  • What sacred economics are and how companies can embrace this philosophy.
  • Why we should always believe that there is enough for everyone.
  • How to create brands using the foundations of love, transparency, and authenticity.
  • How being honest about your knowledge, abilities and your feelings can make you a better leader.
  • How to have courageous conversations with your consumers, customers, business partner, community and employees.
  • That it’s time to be bold, real, and fierce leaders.
Gooder Podcast

It’s Time to Lead with Passion and Heart with Jane Pinto, Pinto Barn

About Jane Pinto:

Jane Pinto is founder of First Crop, Don’t Go Nuts, and Pinto Barn. She is a lifelong visionary in the naturals and wellness space building cultures of love and care, companies with strong missions that are devoted to healing and elevating people and the planet, and spent her entire career helping corporations create workplaces that honor unconditional equality. Her companies create innovative products and services that help people improve their lives through engaging with consciously created, uniquely designed products.

LinkedIn: https://www.linkedin.com/in/jane-pinto-5977a814/

E-mail: jpinto@firstcrop.com

Show Resources

Pinto Barn – Founded in 2011, based in Salida, Colo., Pinto Barn is a collective of caring hearts who commit their energy, talents, and passion to consciously creating products that help people to live healthy, whole lives. Divisions include Don’t Go Nuts and Sacred Sleep.

Don’t Go Nuts – makes safe nut-free foods using organic, non-GMO ingredients that are good for you and good for the planet.

First Crop – A hemp and CBD brand with the mission of “Healing People and Planet one seed…one soul… one regenerative act at a time.”

Sacred Sleep – a division of Pinto Barn Inc., is a company dedicated to Lifestyle Sleep Wellness and to creating Sleep Sanctuaries to help people set intention around sleep. In addition to the new organic cotton and fair-trade alpaca collections, Sacred Sleep’s product offering includes luxury eucalyptus blend sheets and mattress covers, medicinal herb loose-leaf teas in daytime and nighttime blends, and custom locally made pottery mugs and tea bowls. Sleep is sacred, so are you.

Hilary’s Eat Well – is the creator of convenient and culinary foods that are made from real ingredients and are free from common allergens. We are helping to heal the American diet by bringing these foods to all people who seek tasty, nourishing cuisine. Our products forge innovative culinary paths and disrupt the status quo. We care about the health of our customers, employees and ecosystem.

EnjoyLife – Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten Free and Non-GMO Project Verified products that are free-from 14 common allergens. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from food allergens, but not free-from taste so everyone can Enjoy Life and Eat Freely!

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana