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Chocolate for Change featuring Jean Joyce Thompson, Seattle Chocolate Company

Chocolate comes in all sizes, shapes, and qualities. It’s thrown around on holidays and binged on a bad day. But does it really have a purpose beyond a sugary treat?

Jean Joyce Thompson and her Seattle Chocolate Company are using their creamy and delicious truffles to make a difference. Within the company, Jean is cherishing and empowering diversity among staff members. The new jcoco line of chocolate has donated over four million servings of food to food banks across the US. And of course, the simple gift of chocolate can brighten anyone’s day.

In this episode of the Gooder Podcast, host Diana Fryc is joined by Jean Joyce Thompson, Owner and CEO of Seattle Chocolate Company, to discuss the adventures of the chocolate business. Jean talks about why she bought the company, lessons she learned during the early days, and how the business is building up communities.

In this episode we learn: 

  • Jean Joyce Thompson shares the history of Seattle Chocolate Company
  • How the jcoco line of chocolate is supporting people in need and creating an elevated chocolate experience
  • Lessons learned while working at Microsoft that helped Jean at Seattle Chocolate Company
  • Why Jean decided to take over operations of Seattle Chocolate Company — and what the early days were like
  • Bumps in the road that became important lessons
  • How did Jean and Seattle Chocolate Company fare during the pandemic?
  • The core values of Seattle Chocolate Company
  • Innovative ideas that grew out of the pandemic
  • How have the nationwide staffing shortages and supply chain issues impacted Seattle Chocolate Company?
  • Jean’s proudest moments with Seattle Chocolate Company
  • Why Jean is dedicated to always doing the right thing for the planet
  • What’s next for Seattle Chocolate Company?
Gooder Podcast

Chocolate for Change featuring Jean Joyce Thompson, Seattle Chocolate Company

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About Jean Joyce Thompson

Jean Joyce Thompson is many things: mother, entrepreneur, world traveler, and chocolate lover. A native New Englander, Jean graduated from Bates College before embarking on a career in high tech. Between software and chocolate, Jean was raising two children in Bellevue, Washington, and devoting her free time to nonprofit work. After the 2001 Nisqually Earthquake left the Seattle Chocolate manufacturing facility in ruins, Jean took on the job of owner and CEO, relocating the factory and running the daily operations of the company.

Jean’s determination, willingness to learn and adapt, and curiosity fueled her as she led the company into a new era. In the process, she grew from marketer to business visionary, and from chocolate eater to chocolate maven with a sense of purpose.

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This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit or email to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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