Today Maya French, the founder of Koia and Joydays joins us to talk about her growth journey as an entrepreneur and startup founder. Both Koia and Joydays are mission-driven brands that are working to get healthy food and beverage products into the hands of underserved populations. Maya works hard to ensure that her products are filled with vital nutrients and wholesome ingredients to counteract unhealthy eating habits across America, ones that she’s all too familiar with. Maya and I also discuss burnout and how she approaches taking breaks by finding a creative space to thrive in and coming out better on the other side. Maya also shares which key relationships have shaped her career and her outlook on what’s next for her.
Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
Brands Koia and Joydays, who are they and how do the products help consumers seeking healthy food options.
The important mission behind Maya’s work and how it shapes her leadership.
Maya’s journey to becoming an entrepreneur and mentor in the better-for-you food business.
ABOUT THE GUEST:
00:00 | Introduction
02:03 | Organic Food and Health Equality
03:23 | Playful Packaging
04:20 | Quality Food and Value Proposition
06:07 | Product Distribution and Accessibility
13:23 | Applied Learnings
19:23 | Mission-Driven Brand
22:12 | Women Leadership
25:45 | Mentorship
27:19 | New Perspectives
29:37 | Brand Growth
30:42 | Healthy Habits
32:37 | Food and Wellness Trends
37:40 | Health Education
This episode is brought to you by Retail Voodoo. A brand, marketing and design consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media.