all Insights

Natural Flavoring — The Real Deal featuring Maria Littlefield, Owl’s Brew

Unfortunately, when a food label says “natural flavoring,” their origins are still a little hazy. To earn the “natural” label, the FDA only requires that the original base is something from the earth. That means your raspberry flavoring could be made from animal by-products or other unclean ingredients.

Unless you’re talking about Owl’s Brew. When they say your drink is raspberry flavored — it was made from real, red, and ripe raspberries. No chemicals, no sugar substitutes, and no funny business. Just amazingly delicious and totally clean boozy teas.

In this episode of the Gooder Podcast, Diana Fryc is joined by Maria Littlefield, Co-founder and COO of Owl’s Brew, to discuss her journey to revolutionize the brewing business. Maria talks about why she started making boozy teas, how she upheld the standard of real, fresh ingredients, and the importance of empowering young women in the beverage industry.

In this episode we learn: 

  • Maria Littlefield shares the inspiration behind Owl’s Brew
  • Maria describes the development process of their boozy beverages
  • How Maria knew she was on the right track
  • Maria’s biggest lesson: learning to be a leader
  • Owl’s Brew’s efforts to empower women in the beverage industry: Wise Women Collective
  • How Owl’s Brew raised money for a new business in the middle of a pandemic
  • Why most “natural” ingredients aren’t actually natural
Gooder Podcast

Natural Flavoring — The Real Deal featuring Maria Littlefield, Owl’s Brew

googke podcast

About Maria Littlefield

Maria Littlefield is the Co-founder and COO of Owl’s Brew. Owl’s Brew makes boozy beverages with 100% real ingredients. Their fresh-brewed tea, fruit, and botanicals have no artificial flavors, sugar substitutes, or parabens. Maria has been chosen by Forbes as “30 Under 30” among food and beverage entrepreneurs and has been selected as “35 Under 35 Food Entrepreneurs” by the Specialty Food Association.

Maria is also the Co-author of Wise Cocktails, a book about tea cocktails. She graduated from Skidmore College and lives in New York City. Previously, she was a Partner at Brew Lab Tea and the Director of Integrated Marketing at Talent Resources.

Guests Social Media Links: 

LinkedIn Maria Littlefield:


Show Resources: 

Sponsor for this episode…

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit or email to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana