Brand Slam | Call For Entries for Season Two
Retail Voodoo is recruiting participants for Season 2 of Brand Slam – Episodes starting March 2021. CPG brands spend a lot of time telling consumers how different they are. And with the brand world changing faster than ever, the fundamentals of brand building are receiving scrutiny. What is a brand anyway? A logo? An idea? An […]
Better-for-You Brand Marketers: Don’t Ignore Boomers
In most marketer circles, it’s not sexy to talk about marketing to the Baby Boomer generation: they seem too old, stuck in their ways, out of step with modern ideas. Instead, brands chase millennials — the on-the-go tastemakers who are all over Instagram — and Gen Zers, whose world views align with mission-driven BFY brands. […]
Food & Wellness Brands, Beware: How Redesigns Go Wrong
When you were a kid, you probably begged your parents to let you have cookies before you had dinner, right? You wanted the sweets before you ate your vegetables. Now that you’re running marketing for a food, beverage or wellness brand, you want the good stuff (cool-looking, trendy identity, and packaging) before you’ve had the […]
