Most people have dreams that they are too afraid to follow. Daunted by risks and an unpredictable path, they let their passions fall to the wayside. But what happens when you decide to step up and make those dreams happen?
Natasha Case had a stable job as an architect with Disney Imagineering. However, she had a dream to make a bigger impact than just amusement parks. She started by making ice cream sandwiches to comfort people during the recession of 2009. Encouraged by her partner and the success of an ice cream truck at Coachella, Natasha decided to pursue an entrepreneurial path. Now her passion for food and architecture works together to create amazing ice cream novelties and empower fellow women to follow their dreams.
In this episode of the Gooder Podcast, host Diana Fryc sits down with Natasha Case, Co-founder of Coolhaus and President of Brand Experience at The Urgent Company, to discuss how her brand is making a difference. Natasha talks about the mission of Coolhaus, how her architecture background helps the company, and the recent acquisition by Perfect Day.
In this episode we learn:
- Natasha Case describes what sets Coolhaus apart from other ice cream brands
- How Coolhaus combines Natasha’s passion for architecture and food
- Natasha discusses her time with Disney Imagineering
- The Coolhaus mission: empowering other women to follow their dreams
- The new possibilities unlocked by Perfect Day’s recent acquisition
- How Natasha managed to keep the Coolhaus team intact through the acquisition
- Big milestones that Natasha is proud of
- What’s next for Natasha?
- Why Natasha is pushing towards more dairy-free products
About Natasha Case
Natasha Case is the Co-founder and President of Brand Experience at Coolhaus, the leading women and LGBTQ-founded and led ice cream brand in the country. Natasha has been listed on Forbes’ “30 under 30 Food & Beverage,” Zagat’s “30 Under 30,” LinkedIn’s “10 under 35 for Food & Leisure,” “10 Most Successful Women in Business” by Leaders Globe, and was recently named UCLA “LGBTQ+ 2019 Alum of the Year.” She has been featured in many national publications like Entrepreneur, LA Times, and Bon Appetit. She also co-hosted her own podcast, Start to Sale through Eater/Vox Media.
Natasha is devoted to leading Coolhaus’ social mission of inspiring the next generation of women and LGBTQ founders, entrepreneurs, and creators of diverse backgrounds. Natasha has partnered with Black Girl Ventures to create ice cream to raise funds for entrepreneurial grants. She is also committed to teaching courses and attends frequent public speaking engagements to push the envelope for the next generation.
Guests Social Media Links:
LinkedIn Natasha Case : https://www.linkedin.com/in/natasha-case-4508b759/
Website : https://cool.haus/
- Natasha Case on LinkedIn
- Coolhaus on Instagram
- Perfect Day
- Perfect Day on Instagram
- Sashee Chandran on the Gooder Podcast
- Tea Drops
- Freya Estreller on Linkedin
- Alexi Cashen on the Gooder Podcast
- Diana Fryc on LinkedIn
- Retail Voodoo
Sponsor for this episode…
This episode is brought to you by Retail Voodoo.
Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between.
Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact.
So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.