7 Tips to Expand Your Better-for-You Audience Without Losing Your Fans
It’s the No. 1 concern for every better-for-you company we talk to: How do we rebrand without alienating our current fans? This is an existential question — because growth always means adding new consumers to the fold, and in appealing to those new people you risk leaving your early adopters behind. Marketers mistakenly worry that […]
Brand Slam Episode 5 – featuring Plant Works
Brand Slam 5 – Finding Your True Audience and Standing Out in a Crowded Category Download now to watch this fun and informative webinar where we audit Plant Works’ brand ecosystem and identify gaps, highlight opportunities and help the team understand where to focus her marketing spend. Brand Slam was created by Retail Voodoo to […]
Brand Slam | Call For Entries for Season Two
Retail Voodoo is recruiting participants for Season 2 of Brand Slam – Episodes starting March 2021. CPG brands spend a lot of time telling consumers how different they are. And with the brand world changing faster than ever, the fundamentals of brand building are receiving scrutiny. What is a brand anyway? A logo? An idea? An […]
Bevnet’s Office Hours: Design Workshop – Current Trends in CPG Package Design with David Lemley
David Lemley had a chance to sit on this panel with Kate Ruffing and Kara Nielsen and share thoughts on how brands and design will be impacted by the events of 2020. This Office Hours episode focuses on the ways that brand design has been influenced — for good or ill — by the tumultuous events of the past […]
Before You Redesign Your Brand, Do This
If you’re eyeing a redesign for your company’s food or beverage brand, allow us to make a suggestion: Work on the brand strategy first. No doubt, as a veteran marketer, you’ve worked on or overseen more packaging for consumer brands than you can count. You have an eye for design and a nose for trends. […]
Better-for-You Brands: Quit Playing Small
Occasionally in our work, we encounter a curious phenomenon: We’ve completed deep-dive brand strategy work with a client in the better-for-you space, and laid the foundation for them to achieve growth. Everyone’s committed to the new strategic direction. And yet when it comes time to execute — a packaging refresh or marketing strategy or advertising buy — […]
Food & Wellness Brands, Beware: How Redesigns Go Wrong
When you were a kid, you probably begged your parents to let you have cookies before you had dinner, right? You wanted the sweets before you ate your vegetables. Now that you’re running marketing for a food, beverage or wellness brand, you want the good stuff (cool-looking, trendy identity, and packaging) before you’ve had the […]
