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Tips To Run a Healthy Social Venture Featuring Nina Tickaradze, NADI

Do you have what it takes to run a social entity and achieve its goals? Social ventures come with their challenges, but the benefits of helping communities far outweigh the difficulties.

Nina Tickaradze runs a social entity with a mission to create job opportunities for refugees, and at the same time, serve people with healthy product options. Through running this company, she has learned that all businesses need to be unique in terms of their products, have funds, and have a purpose if they want to be successful. Business leaders also need to be in entrepreneurial networks to learn and have the support they require.

In this episode of the Gooder Podcast, host Diana Fryc is joined by Nina Tickaradze, the Founder and CEO of NADI, to discuss tips on how to successfully run a healthy social venture. Nina explains the challenges of running a social venture and lessons she has learned as a leader, the importance of being in an entrepreneurial group outside of your organization, and her advice to other women leaders.

In this episode we learn: 

  • Nina Tickaradze talks about NADI and why it exists
  • Nina explains the challenges of running a social venture whose goal is bigger than the financial rewards
  • Nina talks about NADI’s path in the right direction
  • NADI products and how they’re marketed to the average American consumer
  • Lessons Nina has learned as the leader of NADI
  • Nina explains the importance of being in an entrepreneurial group outside of your organization
  • Nina’s advice to other women leaders
  • What’s next for NADI?
  • Women leaders Nina admires
Gooder Podcast

Tips To Run a Healthy Social Venture Featuring Nina Tickaradze, NADI

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About Nina Tickaradze

Nina Tickaradze is the Founder and CEO of NADI, a certified women-owned enterprise and social venture with a mission to create jobs for displaced refugees. NADI produces organic juices and healthy snacks that are sold in organic grocery stores and supermarkets across the US. NADI’s products are inspired by ancient Georgian health traditions and old family recipes.

Nina is a native of the country of Georgia and was educated primarily in the United States. Nina is the Founder of the Georgia to Georgia Foundation, a nonprofit that promotes relationships between the state of Georgia and the country of Georgia. Nina is also the Co-chair of the Atlanta Tbilisi Sister City Committee and builds stronger business and cultural ties between Atlanta and its sister city of Tbilisi, which is the capital of Georgia. Nina is passionate about the ancient culture of the country of her birth and is an advocate for educating others about Georgia’s history, hospitality, and vibrant food and wine scene. Nina is a Certified Sommelier through the International Sommelier Guild.

LinkedIn Nina Tickaradze : https://www.linkedin.com/in/ninatickaradze/

Website : http://www.getnadi.com/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Good Creative Lasts a Moment. Great Strategy Lasts for Years.

I get it: You’re in a hurry. There’s a deadline, perhaps a category review with your dominant retail partner. Or maybe someone new in your organization wants to put their stamp on the product. So you want a new packaging design for your food and beverage product, and you want it now.

A new package or identity is exhilarating. It can make a splash in the market. But it’s oh so temporary. If your creative isn’t doing the heavy lifting of translating your brand strategy, you aren’t winning.

The secret to great packaging and identity is strategy, not beautiful design. Strategy and creative execution are inextricably linked.

Great creative without great strategy is wallpaper that will be wildly outdated in 18 months. Great strategy without great creative is a binder that sits on your conference room shelf.

Skip the strategy part and go straight to playing with typography and color, and someone else in your category will make the same moves within about six months. So you’ll have to redesign all over again.

Unless you do the strategy work first.

Why Brand Strategy Should Lead Brand Creative

Brand Strategy as a Foundation for Creative

In the world of consumer goods, great design is table stakes. But what makes creative last is a strategy that looks beyond your management team’s understanding of the universe. A brilliant brand strategy allows you to ignore what your competitors are doing (moves that often inspire a we-gotta-do-this-NOW approach to redesign) and build a deep and powerful relationship between your brand and your audience.

Strategy, of course, isn’t just a marketing activity. All roads lead back to your WHY: your brand’s unique point of view and the promises you make. It’s a risk-management and resource-management philosophy. Strategy drives every decision your organization makes: the products you launch, the channels you sell through, the audience you attract, the opportunities you don’t pursue. And yes, the way you package and present your products.

The output of strategy isn’t killer creative. Rather, it’s a defined framework for making decisions, including creative. Brand strategy is creative’s superhero suit—it repels competitors, fends off trends, flashes a signal that summons fans. It allows you to make the right moves that will disrupt your category and remain a force for 5 years or more.

This is the reason we audit a client’s brand positioning against the category and all adjacencies — before we start any design work.

Sometimes, this takes a bit of convincing. Prospective clients who come to our firm for a packaging design makeover may want to skip the strategy — perhaps because they don’t understand its importance and value, or they have limited time or money (or think they do). We explain that taking 8 to 10 weeks to do it right means they won’t have to redo the design in 12 months.

So if you think you need packaging, how do you know you need strategy?

· If something is broken but you don’t quite know what it is

· If you sense that your brand’s relevance is eroding and your sales are trailing off (this is not something packaging alone can fix)

· If you’re pretty confident that you know your audience well (you may know your current people, but who are you not selling to that wants your product?)

· If your sales trajectory is inconsistent with your competitors’ and you aren’t sure why

· If redesigning is just a thing you do every X years

Design Follows, It Doesn’t Lead

Some marketers believe that doing the design work will answer the bigger questions, that they’ll turn up the strategic stuff as they go through the design process. But letting design lead the initiative is a lousy move because the brand team will get emotionally invested in visuals before they get invested in the strategy.

The discipline of package design will never illuminate a new audience or new product or channel strategy or pricing structure; those are all things that only brand strategy can do.

Repeat after me: Creative is always the output of strategy. They’re always done sequentially, not in tandem.

Which isn’t to say that your design team shouldn’t be involved in the strategic work. Inviting senior creative people to the table is a real time-saver. (And if you’re up against a deadline, a pretty great reason to make time for strategy.) When you bring senior creative people in to ride shotgun on strategy, they can get to the solve in just a round or two of ideation. It brings alignment and prevents burnout … “We’re on Round 37!” You’ve created a North Star that provides guardrails for design exploration, focuses feedback, and drives decision-making.

Early in my career, I was guilty of making really beautiful stuff that was so transformative that it pointed my clients’ business in a new direction … and then I came to understand that beautiful stuff doesn’t really cash the check. So our team’s work always starts with our competitive audit – a benchmarking exercise that informs brand strategy and identifies opportunity. Armed with that insight, leaders can make really bold moves that only your brand can make. Including packaging design that doesn’t copy what’s already on the shelf — but transforms the shelf.Ready for a smarter approach to your brand’s creative expression? Let’s have a conversation.

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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The Changing World of Allergens Featuring Catherine Jaxon, Mission MightyMe

Are your kids struggling with food allergies? Would you like to learn proven tips on how to prevent food allergies from infancy?

Food allergies are on a rise, especially in the United States. Studies show that about 50% of kids in the US have food allergies. As parents, how do you prevent these allergies? First, you need to know the types of allergen foods. Next, you have to figure out which food your child is allergic to. And finally, you need a solution. There are products being created to help you as a parent prevent food allergies from kids before it gets worse.

In this episode of the Gooder Podcast, host Diana Fryc is joined by Catherine Jaxon, the Co-founder and Co-CEO of Mission MightyMe, to discuss ways parents can prevent food allergies in their children. Catherine explains the importance of introducing microdoses of the allergen foods into babies’ diets early, the types of allergen foods we have, and the products Mission MightyMe creates to help prevent food allergies.

In this episode we learn: 

  • Catherine Jaxon talks about Mission MightyMe and why it exists
  • Catherine explains the importance of introducing microdoses of the allergen foods into babies’ diets early
  • The types of allergen foods
  • What products does Mission MightyMe produce and how are they used to prevent food allergies?
  • Catherine talks about competition in the industry
  • What kind of initiatives does Mission MightyMe support?
  • Catherine explains their path in the right direction and the feedback from customers
  • What triggered Dr. Gideon Lack to do the LEAP study
  • Who was Catherine’s mentor and what other women leaders does she admire?
  • What’s next for Catherine and Mission MightyMe?
  • The brands and trends Catherine has her eyes on
Gooder Podcast

The Changing World of Allergens Featuring Catherine Jaxon, Mission MightyMe

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About Catherine Jaxon

Catherine Jaxon is the Co-founder and Co-CEO of Mission MightyMe, a revolutionary food company on a mission to end the food allergy epidemic by making it easy for parents to include peanuts and other common food allergens in their babies’ diets early. Catherine is a mom of three, and her oldest daughter is allergic to most nuts. As a mom who knows what a burden food allergies can be, Catherine is passionate about helping other parents get proactive about preventing them. Prior to founding Mission MightyMe, Catherine was an award-winning journalist with CNN and is still an avid researcher and a journalist at heart.

LinkedIn Catherine Jaxon : https://www.linkedin.com/in/catherine-mitchell-jaxon-3b94bb48/

Website : https://missionmightyme.com/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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How To Run a Healthy Brand Featuring Sophia Maroon, Dress It Up Dressing

Dressings should be as healthy as your salad. So, where can you get clean, high-quality, classic-flavored dressings to whip up a delicious and healthy dish?

People need to understand what they are eating — if it’s healthy or not — and that includes the dressing they use on their salad. Sophia Maroon shares her entrepreneurial journey of how she started her dressing and marinades company to provide tips to entrepreneurs on how to run a successful business — and educate people about healthy eating.

In this episode of the Gooder Podcast, host Diana Fryc is joined by Sophia Maroon, the Founder and CEO of Dress It Up Dressing, to discuss her entrepreneurial journey in making healthy dressings and marinades for salads. Sophia explains her 10-year journey of scaling Dress It Up Dressing and the mistakes she avoided, the kind of networks an entrepreneur should have to succeed, and her advice to entrepreneurs.

In this episode we learn: 

  • Sophia Maroon talks about Dress It Up Dressing and why it exists
  • How Sophia’s “messy life” influenced the genesis of her company
  • The 10-year journey of scaling Dress It Up Dressing
  • How Sophia realized they were moving in the right direction — and mistakes she avoided
  • Sophia’s proudest moment and milestone
  • How Sophia’s background in anthropology and filmmaking influence what she does now
  • What kind of networks should you have as an entrepreneur, and which entrepreneurs does Sophia admire?
  • Sophia’s advice to entrepreneurs
  • What’s next for Dress It Up Dressing
  • Sophia shares brands and trends she has her eyes on and why
Gooder Podcast

How To Run a Healthy Brand Featuring Sophia Maroon, Dress It Up Dressing

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About Sophia Maroon

Sophia Maroon is the Founder and CEO of Dress It Up Dressing, a company that offers olive oil-based dressings with gluten-free, sugar-free, vegan, paleo, keto and Whole-30-friendly varieties. Since Sophia couldn’t find a salad dressing on the market that resembled homemade — and because her brother challenged her — she decided to create Dress It Up Dressing using her mother’s recipe. Sophia is also a filmmaker with three kids.

LinkedIn Sophia Maroon : https://www.linkedin.com/in/sophia-maroon-sofine/

Website : https://dressitupdressing.co/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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How To Drink Better and Drink Clean Featuring Donna Katz, G’s Hard Ginger Beer

Are you struggling to find healthy beverages that you can enjoy as a consumer? How can you have a great business catering to these needs as an entrepreneur? What tips can help you achieve these goals on both the consumer and producer side?

Many people nowadays are seeking transparency and cleaner alcohol options to support their active and healthier lifestyles. As an entrepreneur, you should view this as an opportunity to come up with a solution for them. That’s why Donna Katz shares her entrepreneurial journey, tips, and lessons she learned as an entrepreneur — and how people can stay healthy.

In this episode of the Gooder Podcast, host Diana Fryc is joined by Donna Katz, the CEO and Founder of G’s Hard Ginger Beer, to discuss her entrepreneurial journey in beverages, specifically in the alcohol category. Donna talks about what inspired her to found G’s Hard Ginger Beer, the lessons she has learned developing the company, and the importance of growing through mentorship and industry networks.

In this episode we learn: 

  • Donna Katz talks about G’s Hard Ginger Beer and why it exists
  • Donna explains what influenced her love for agriculture and growing things organically
  • At what point did Donna realize that she was headed in the right direction and started getting traction?
  • Donna talks about the hospitality channel and if they’ll get their product there
  • Does ginger have the same benefit when mixed with alcohol in a better-for-you context?
  • Donna shares lessons learned from growing her company
  • How Donna gained mentorship and joined networks to grow her company
  • Donna’s proudest moments with her company
  • Donna’s advice for other entrepreneurs
  • What’s next for Donna and her company in the next 12 months?
  • Trends and brands Donna has her eyes on
Gooder Podcast

How To Drink Better and Drink Clean Featuring Donna Katz, G’s Hard Ginger Beer

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About Donna Katz

Donna Katz is the CEO and Founder of G’s Hard Ginger Beer, a company that crafts vibrantly flavorful, absurdly aromatic, refreshing, and memorable dry hard ginger beers that are ready to drink and ready to mix. Donna is an Australian native who moved to Napa Valley, California in 2013. In 2014, Donna began dry-farming a small block of grapevines by hand and making restrained-style wines. Donna started fermenting ginger for her own digestive health, often incorporating foraged and seasonal ingredients. She quickly came to realize she was making beverages she couldn’t buy — ones that had no added sugar or sweeteners and were crafted with only real ingredients.

LinkedIn Donna Katz : https://www.linkedin.com/in/donnagkatz/

Website : https://www.gsgingerbeer.com/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Importance of Design Thinking in Innovation Featuring Snehdeep Brar, Lenny & Larry’s

What are consumer trends leaning toward in the food and beverage space? How can you gain insight, innovate, and cater to the consumer’s needs?

Life is so precious, and that’s why consumers are turning toward healthier options. The good thing is that a lot of companies are advocates for healthy living, like Lenny & Larry’s, and are exemplary, innovative brands. These successful brands learn from challenges, bring that consumer feedback into the innovation process early on, have conceptual thinking, and are quick to come up with ideas. 

In this episode of the Gooder Podcast, host Diana Fryc is joined by Snehdeep Brar, the Head of Technical Services and R&D at Lenny & Larry’s, to discuss design thinking in innovation within the world of BFY food and beverage. Snehdeep explains strategies to successfully work in different markets, the tools and tactics she uses to be successful, and advice to people working with different brands.

In this episode we learn: 

  • Snehdeep Brar talks about Lenny & Larry’s and why it exists
  • Snehdeep shares some of the reasons that drew her to join Lenny & Larry’s team
  • Tips on how to perfectly work in different markets
  • What are the impacts of the pandemic on consumers’ behavior?
  • Snehdeep shares some of the challenges she faced that acted as stepping stones to her success
  • Tools and tactics Snehdeep uses to be successful
  • Snehdeep’s advice to people working in different brands
  • What’s next for Lenny & Larry’s?
  • Women leaders that are making a difference in the CPG food and beverage industry
  • Trends and brands that Snehdeep has her eyes on
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About Snehdeep Brar

Snehdeep Brar is the Head of Technical Services and R&D at Lenny & Larry’s, a company with a strong purpose of sustaining people’s energy throughout the day with clean nutrition — without depriving you of your favorite snacks (like cookies). Snehdeep is a CPG leader with an aim to help businesses achieve targets sustainably, through enabling innovation, commercialization, processes, best practices, and capability building. She has worked with developed and emerging brands like PepsiCo, Century Snacks, and Mars.

LinkedIn Snehdeep Brar : https://www.linkedin.com/in/snehdeepbrar/

Website : https://www.lennylarry.com/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Making a Difference With a Healthy Food Brand Featuring Richa Gupta, Good Food for Good

How do you bridge the gap between convenience, quality, giving, and consumption? How do you provide food that people feel good about where healthy meets delicious?

Richa Gupta says that brand owners should learn as much as they can about their consumers’ needs in order to make a product that is tailored to them, thus increasing sales and reducing waste. Additionally, brands need to align their values with those of the community to do good beyond the business. 

In this episode of the Gooder Podcast, host Diana Fryc is joined by Richa Gupta, the President and Founder of Good Food For Good, to discuss ways you can provide healthy food to consumers and run a successful business all at the same time. Richa shares her entrepreneurial journey and lessons she has learned, the details of mindful consumption, waste, and recycling, and her advice to other entrepreneurs wanting to make an impact.

In this episode we learn: 

  • Richa Gupta talks about Good Food For Good and why it exists
  • Richa explains why becoming a B Corp was important for them as a brand
  • What’s the B Corp initiative that Richa finds herself advocating for the most?
  • Richa explains where the idea to start Good Food For Good came from and when it launched
  • Richa talks about the point where she knew her brand was headed in the right direction
  • The lessons Richa learned that changed the trajectory of her business and leadership style
  • Richa’s proudest moment: donating over a million meals
  • Richa talks about mindful consumption, waste, and recycling
  • Richa’s advice to other entrepreneurs
  • What’s next for Good Food For Good?
  • Other women leaders Richa admires — and brands and trends she has her eyes on
Gooder Podcast

Making a Difference With a Healthy Food Brand Featuring Richa Gupta, Good Food for Good

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About Richa Gupta

Richa Gupta is the President and Founder of Good Food For Good, a Toronto-based, purpose-driven brand on a mission to make it easy for people to eat well and do good. Richa was driven to start this brand by her growing desire to make a difference in the world through food. Richa’s fierce belief in the power of real, whole food and her love for cooking empowered her to create food products that were both nutritious and delicious. Richa is a passionate consumer marketer with over 15 years of experience in Canada, USA, and India spanning consumer packaged goods, retail, and fashion industries.

LinkedIn Richa Gupta : https://www.linkedin.com/in/richa-gupta-goodfoodforgood/?originalSubdomain=ca/

Website : https://goodfoodforgood.ca/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Positively Impacting the World With a Brand Featuring Rebecca Hamilton, Badger

How can you run a profitable business and have a positive impact on the world at the same time?

Almost everyone dreams of running a business that positively impacts the environment and community and has good returns. As a business owner and advocate for environmental issues, ingredient transparency, and societal change, Rebecca Hamilton knows exactly what it takes to bring about positive change. From mission-aligned partnerships to leadership activism, Rebecca shares her journey to success to inspire other entrepreneurs out there. 

In this episode of the Gooder Podcast, host Diana Fryc is joined by Rebecca Hamilton, second-generation Owner and Co-CEO at Badger, to discuss ways to impact the world positively with your brand and have good returns. Rebecca explains how she uses Badger as a platform to enact positive change, impacts the National Women’s Business Council has on women in business, and she gives advice to people who want to be advocates and good business owners, brand stewards, and leaders within their organization.

In this episode we learn: 

  • Rebecca Hamilton talks about Badger and why it exists
  • What motivates Rebecca to stay, run, and grow Badger
  • Rebecca shares the pivotal moment when she felt Badger was the platform she’ll use to enact positive change
  • Rebecca talks about the National Women’s Business Council and its impact on women in business
  • Advice for people who want to be advocates and still be good business owners, brand stewards, and leaders within their organization
  • The process Badger uses to enroll and support people that want to be activists in their organization
  • Rebecca’s proudest moments
  • What’s next for Badger products?
  • Women leaders in the food and beverage industry who have inspired Rebecca
Gooder Podcast

Positively Impacting the World With a Brand Featuring Rebecca Hamilton, Badger

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About Rebecca Hamilton

Rebecca Hamilton is the second-generation Owner and Co-CEO at Badger, a natural and organic personal care manufacturer, known for its unique company philosophy, pioneering family-friendly benefits, and B Corp community engagement. In addition to her role as Co-CEO, Rebecca leads marketing and sustainability initiatives. She’s an advocate for issues concerning the environment, ingredient transparency, and societal change. Rebecca has spoken at the White House, addressed the UN Convention on biological diversity in support of organic and regenerative agriculture, and testified before Congress on behalf of safer cosmetics. Rebecca has also attended the Senate and House briefings on Capitol Hill in support of family-friendly workplace practices and chemical reform.

LinkedIn Rebecca Hamilton : https://www.linkedin.com/in/rebeccarosehamilton/

Website : https://www.badgerbalm.com/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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The Sauce Queen’s Tips For Successfully Running a Business Featuring Maria Covarrubias, Cien Chiles

Is your mission to offer the world sustainable, healthy, and delicious meals — and run a successful business at the same time?

Maria Covarrubias, “the sauce queen,” has learned many lessons throughout her career as a successful entrepreneur. Now, she is sharing her insights to help others achieve their goals, eat better, and live a healthy life. To be successful, Maria says entrepreneurs need to have mentors, stop chasing too many opportunities at once, know the ins and outs of the business they want to create, and much more. Achieving success is easier if you learn from entrepreneurs that have already made it.

In this episode of the Gooder Podcast, host Diana Fryc is joined by Maria Covarrubias, the Co-founder and Culinary Expert at Cien Chiles, to discuss her entrepreneurial journey as “the sauce queen.” Maria shares the inspirations behind her sauce ideas, the importance of having mentors in any venture of your life, and her advice to entrepreneurs, innovators, and creators.

In this episode we learn: 

  • Maria Covarrubias talks about Cien Chiles and the inspiration behind it
  • How is Cien Chiles different from other related brands in the market?
  • Maria explains why she earned the title “the sauce queen” and what inspires her sauce ideas
  • How Maria discovered that she’s an entrepreneur
  • Maria’s proudest moments in her career
  • Maria talks about her mentors in her entrepreneurial journey
  • The pros and cons of working with a spouse
  • Advice to entrepreneurs, creators, and innovators
  • What’s next for Cien Chiles?
  • Maria gives a shout-out to women entrepreneurs she admires
  • A top trend that Maria is watching: bubbling water
Gooder Podcast

The Sauce Queen’s Tips For Successfully Running a Business Featuring Maria Covarrubias, Cien Chiles

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About Maria Covarrubias

Maria Covarrubias is the Co-founder and Culinary Expert at Cien Chiles, a company that creates sustainable, healthy, and delicious hot sauces that make meals better while making the world a better place to cook them. Maria is an experienced culinary developer with a demonstrated history in the food and beverage industry. She also works at Chosen Foods as a Corporate Culinary Specialist. Previously, Maria worked as a professionally trained chef under Thomas Keller’s Restaurant Group, both in Napa Valley and New York City.

Maria has been inspired by the flavors, taste, and power of food from a very young age. She finds joy in cooking for her daughter, friends, and family and showcasing fresh ingredients in every meal. For Maria, sourcing fresh, local, and seasonal ingredients is a priority for everything.

LinkedIn Maria Covarrubias : https://www.linkedin.com/in/maria-covarrubias-28a32522/

Website : https://cienchiles.com/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
all Insights

Building Beloved Brands No Matter the Category featuring Erika Cottrell, Harbor Wholesale

Running a national CPG brand and a distribution company seems like two different playing fields — but they might not be as different as you think.

Managing both types of companies requires strong leadership skills, authenticity and genuine concern for employees, and knowledge about the ins and outs of a business. What other skills are necessary to run two different types of companies? Erika Cottrell is here to tell you.

In this episode of the Gooder Podcast, host Diana Fryc is joined by Erika Cottrell, Vice President of Marketing for Harbor Wholesale, to discuss her path in the world of CPG and distribution. Erika shares how her experiences at Smucker’s helped her grow Harbor Wholesale, how she helped Smucker’s smoothly integrate two companies after an acquisition, and why she loves working at Harbor Wholesale.

In this episode we learn: 

  • Erika Cottrell explains Harbor Wholesale’s distribution services
  • How Erika ended up at Harbor Wholesale
  • Erika describes a recent acquisition she was a part of at Smuckers
  • Advice for integrating two different company cultures
  • Why authenticity is key to building trust
  • Erika’s proudest moments: mentoring fellow employees and watching them grow
  • What’s next for Harbor Wholesale?
  • Erika gives a shout-out to fellow powerhouse women leaders
  • Trends that Erika is watching: plant-based foods
Gooder Podcast

Building Beloved Brands No Matter the Category featuring Erika Cottrell, Harbor Wholesale

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spotify
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Deezer
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About Erika Cottrell

Erika Cottrell is the Vice President of Marketing for Harbor Wholesale. Erika has extensive experience building beloved brands with inspired marketing and innovation that consumers, customers, and employees love. She is a consumer-centered leader leveraging entrepreneurial, mid-size, and Fortune 500 experience to lead the strategic planning, development, and execution of a company’s business objectives.

Previously, Erika was the General Manager of the Coffee Solutions Group for The Middleby Corporation and the Vice President of Marketing in the Consumer Foods Division for The J.M. Smucker Company.

LinkedIn Erika Cottrell : https://www.linkedin.com/in/erika-cottrell/

Website : https://www.harborwholesale.com/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana