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The Sauce Queen’s Tips For Successfully Running a Business Featuring Maria Covarrubias, Cien Chiles

Is your mission to offer the world sustainable, healthy, and delicious meals — and run a successful business at the same time?

Maria Covarrubias, “the sauce queen,” has learned many lessons throughout her career as a successful entrepreneur. Now, she is sharing her insights to help others achieve their goals, eat better, and live a healthy life. To be successful, Maria says entrepreneurs need to have mentors, stop chasing too many opportunities at once, know the ins and outs of the business they want to create, and much more. Achieving success is easier if you learn from entrepreneurs that have already made it.

In this episode of the Gooder Podcast, host Diana Fryc is joined by Maria Covarrubias, the Co-founder and Culinary Expert at Cien Chiles, to discuss her entrepreneurial journey as “the sauce queen.” Maria shares the inspirations behind her sauce ideas, the importance of having mentors in any venture of your life, and her advice to entrepreneurs, innovators, and creators.

In this episode we learn: 

  • Maria Covarrubias talks about Cien Chiles and the inspiration behind it
  • How is Cien Chiles different from other related brands in the market?
  • Maria explains why she earned the title “the sauce queen” and what inspires her sauce ideas
  • How Maria discovered that she’s an entrepreneur
  • Maria’s proudest moments in her career
  • Maria talks about her mentors in her entrepreneurial journey
  • The pros and cons of working with a spouse
  • Advice to entrepreneurs, creators, and innovators
  • What’s next for Cien Chiles?
  • Maria gives a shout-out to women entrepreneurs she admires
  • A top trend that Maria is watching: bubbling water
Gooder Podcast

The Sauce Queen’s Tips For Successfully Running a Business Featuring Maria Covarrubias, Cien Chiles

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About Maria Covarrubias

Maria Covarrubias is the Co-founder and Culinary Expert at Cien Chiles, a company that creates sustainable, healthy, and delicious hot sauces that make meals better while making the world a better place to cook them. Maria is an experienced culinary developer with a demonstrated history in the food and beverage industry. She also works at Chosen Foods as a Corporate Culinary Specialist. Previously, Maria worked as a professionally trained chef under Thomas Keller’s Restaurant Group, both in Napa Valley and New York City.

Maria has been inspired by the flavors, taste, and power of food from a very young age. She finds joy in cooking for her daughter, friends, and family and showcasing fresh ingredients in every meal. For Maria, sourcing fresh, local, and seasonal ingredients is a priority for everything.

LinkedIn Maria Covarrubias : https://www.linkedin.com/in/maria-covarrubias-28a32522/

Website : https://cienchiles.com/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Building Beloved Brands No Matter the Category featuring Erika Cottrell, Harbor Wholesale

Running a national CPG brand and a distribution company seems like two different playing fields — but they might not be as different as you think.

Managing both types of companies requires strong leadership skills, authenticity and genuine concern for employees, and knowledge about the ins and outs of a business. What other skills are necessary to run two different types of companies? Erika Cottrell is here to tell you.

In this episode of the Gooder Podcast, host Diana Fryc is joined by Erika Cottrell, Vice President of Marketing for Harbor Wholesale, to discuss her path in the world of CPG and distribution. Erika shares how her experiences at Smucker’s helped her grow Harbor Wholesale, how she helped Smucker’s smoothly integrate two companies after an acquisition, and why she loves working at Harbor Wholesale.

In this episode we learn: 

  • Erika Cottrell explains Harbor Wholesale’s distribution services
  • How Erika ended up at Harbor Wholesale
  • Erika describes a recent acquisition she was a part of at Smuckers
  • Advice for integrating two different company cultures
  • Why authenticity is key to building trust
  • Erika’s proudest moments: mentoring fellow employees and watching them grow
  • What’s next for Harbor Wholesale?
  • Erika gives a shout-out to fellow powerhouse women leaders
  • Trends that Erika is watching: plant-based foods
Gooder Podcast

Building Beloved Brands No Matter the Category featuring Erika Cottrell, Harbor Wholesale

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About Erika Cottrell

Erika Cottrell is the Vice President of Marketing for Harbor Wholesale. Erika has extensive experience building beloved brands with inspired marketing and innovation that consumers, customers, and employees love. She is a consumer-centered leader leveraging entrepreneurial, mid-size, and Fortune 500 experience to lead the strategic planning, development, and execution of a company’s business objectives.

Previously, Erika was the General Manager of the Coffee Solutions Group for The Middleby Corporation and the Vice President of Marketing in the Consumer Foods Division for The J.M. Smucker Company.

LinkedIn Erika Cottrell : https://www.linkedin.com/in/erika-cottrell/

Website : https://www.harborwholesale.com/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Enabling Healthy Living featuring Mae Steigler, Organifi

Are you struggling to make healthy living the new norm for you and your family?

Mae Steigler says that choosing delicious, healthy options doesn’t have to be complicated. As she talks about some of the healing powers that superfoods have, she also shares how her company is empowering others to take action and live healthier lives. Mae believes healthy eating should be for everyone, and that’s why she’s creating content to educate people on its importance.

In this episode of the Gooder Podcast, Diana Fryc is joined by Mae Steigler, the CEO at Organifi, to discuss how Mae successfully runs an organic brand. Mae explains the impacts of eating organically-produced foods, ways to empower your team to be sustainable, and the importance of educating people on eating healthy. Plus, Mae talks about some of the leadership skills she’s learned and how she helped the company pivot during the start of the pandemic.

In this episode we learn: 

  • Mae Steigler talks about Organifi and why it exists
  • Mae shares her journey to become the CEO of Organifi
  • How does eating organically-produced foods impact your health compared to industrialized products?
  • How Mae’s previous roles in fitness education and training contribute to the success of her leadership now
  • The steps Mae took to grow her team after transitioning from a director role to a C-suite role
  • Empowering your team to be sustainable
  • How Mae’s company survived the start of the pandemic
  • Mae’s proudest moments at Organifi
  • The importance of educating people on eating healthy
  • What’s next for Organifi?
  • Interesting facts about glyphosate
Gooder Podcast

Enabling Healthy Living featuring Mae Steigler, Organifi

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About Mae Steigler

Mae Steigler is the CEO at Organifi, a brand that uses the healing powers of superfoods to make healthy living easy, fun, and delicious. Mae is a maker of premium, great-tasting adaptogenic blends. Responsible for the brand’s overall alignment, Mae is driven by her passion and responsibility for the development of Organifi’s people and processes.

Organifi has been named one of Inc.’s 5000 fastest-growing companies four times and was on Forbes’ “great places to work” list for the last three years.

LinkedIn Mae Steigler : https://www.linkedin.com/in/maesteigler/

Website : https://www.organifishop.com/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Learning to Love Good Fats featuring Suzie Yorke, Love Good Fats

Many people spend their grocery trips searching for the little green “fat-free” label. In an effort to live healthy, is cutting out fats really the best answer?

Suzie Yorke spent years avoiding butter, hamburgers, and eggs because of the high fat content. She spent her free time running Ironman races and triathlons, so it seemed natural to seek the best possible diet. But amid rising blood pressure and IBS flare-ups, her body gave her a clear warning sign — this is not working. Suzie discovered The Big Fat Surprise by Nina Teicholz and flipped to a high-fat, low-carb diet. When she realized the rest of the world needed this same diet, she decided, “Well, we don’t need another book. We need a product.” Thus, Love Good Fats was born.

In this episode of the Gooder Podcast, host Diana Fryc is joined by Suzie Yorke, Founder and Board Member of Love Good Fats, to discuss her journey to produce convenient snacks with healthy fats. Suzie talks about the early days of pitching the idea, finding investors, and how her previous experience with Frito Lay and Weight Watchers gave her the right knowledge to start Love Good Fats. Plus, Suzie opens up about why life on the autism spectrum doesn’t have to limit you.

In this episode we learn: 

  • Suzie Yorke shares why she started Love Good Fats
  • Finding investors and learning to believe in her own idea
  • How Suzie’s previous brand-building experience prepared her for the creation of Love Good Fats
  • Why being on the autism spectrum isn’t as limiting as one might think
  • Spreading awareness of high-functioning autism
  • Suzie’s proudest moment for Love Good Fats
  • What’s next for Love Good Fats?
Gooder Podcast

Learning to Love Good Fats featuring Suzie Yorke, Love Good Fats

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About Suzie Yorke

Suzie Yorke is a Board Member and Founder of Love Good Fats. Additionally, Suzie is a triathlete, 11-time Ironman finisher, yogi, marketing executive, mom of four, and a proud supporter of the LGBT community. Love Good Fats was born out of the pursuit to empower others to embrace a totally new way of eating. Suzie spent years cutting fat out of her diet, only to find that she felt worse than before. After a little research, she learned that sugar and carbs might actually be the culprit. She immediately shifted to a high-fat, low-carb diet and never felt better. Now, she’s on a fierce mission to spread the word that fat is back and sugar is out.

Starting in 2017, Suzie led the launch and expansion of Love Good Fats to exceed $100 million in gross revenue in just over three years. She has received multiple awards, including the 2019 Mompreneur® Startup Award, 2019 WXN Top 100 BMO Entrepreneur Award, The Women of Inspiration 2021 Special Recognition Entrepreneur Award, and 2021 RevolutionHER Entrepreneur Role Model Award.

LinkedIn Suzie Yorke : https://ca.linkedin.com/in/suzie-yorke-a5574712

Website : https://lovegoodfats.com/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Chocolate for Change featuring Jean Joyce Thompson, Seattle Chocolate Company

Chocolate comes in all sizes, shapes, and qualities. It’s thrown around on holidays and binged on a bad day. But does it really have a purpose beyond a sugary treat?

Jean Joyce Thompson and her Seattle Chocolate Company are using their creamy and delicious truffles to make a difference. Within the company, Jean is cherishing and empowering diversity among staff members. The new jcoco line of chocolate has donated over four million servings of food to food banks across the US. And of course, the simple gift of chocolate can brighten anyone’s day.

In this episode of the Gooder Podcast, host Diana Fryc is joined by Jean Joyce Thompson, Owner and CEO of Seattle Chocolate Company, to discuss the adventures of the chocolate business. Jean talks about why she bought the company, lessons she learned during the early days, and how the business is building up communities.

In this episode we learn: 

  • Jean Joyce Thompson shares the history of Seattle Chocolate Company
  • How the jcoco line of chocolate is supporting people in need and creating an elevated chocolate experience
  • Lessons learned while working at Microsoft that helped Jean at Seattle Chocolate Company
  • Why Jean decided to take over operations of Seattle Chocolate Company — and what the early days were like
  • Bumps in the road that became important lessons
  • How did Jean and Seattle Chocolate Company fare during the pandemic?
  • The core values of Seattle Chocolate Company
  • Innovative ideas that grew out of the pandemic
  • How have the nationwide staffing shortages and supply chain issues impacted Seattle Chocolate Company?
  • Jean’s proudest moments with Seattle Chocolate Company
  • Why Jean is dedicated to always doing the right thing for the planet
  • What’s next for Seattle Chocolate Company?
Gooder Podcast

Chocolate for Change featuring Jean Joyce Thompson, Seattle Chocolate Company

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About Jean Joyce Thompson

Jean Joyce Thompson is many things: mother, entrepreneur, world traveler, and chocolate lover. A native New Englander, Jean graduated from Bates College before embarking on a career in high tech. Between software and chocolate, Jean was raising two children in Bellevue, Washington, and devoting her free time to nonprofit work. After the 2001 Nisqually Earthquake left the Seattle Chocolate manufacturing facility in ruins, Jean took on the job of owner and CEO, relocating the factory and running the daily operations of the company.

Jean’s determination, willingness to learn and adapt, and curiosity fueled her as she led the company into a new era. In the process, she grew from marketer to business visionary, and from chocolate eater to chocolate maven with a sense of purpose.

LinkedIn Jean Joyce Thompson : https://www.linkedin.com/in/jeanthompsond/

Website : https://www.seattlechocolate.com/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Coming Together to Create Change featuring Seleyn DeYarus, Regenerative Rising

The three biggest impacts on the planet are transportation, clothing, and agriculture. Is it possible for all three industries to work together to make the world a greener place?

Absolutely. All life is interconnected and interdependent. Especially food and fashion, since both have major agricultural inputs. Fashion uses flax, linen, cotton, and leathers, and then of course most of our food is raised from the ground up. By leaving the monoculture paradigm behind, we can start having companion crops, like garbanzo and cotton. If these large industries start to collaborate with these types of plot experiments, it raises the bar of experimentation and exploration. What else is possible with an alliance between industry players?

In this episode of the Gooder Podcast, host Diana Fryc is joined by Seleyn DeYarus, Founder and Executive Director of Regenerative Rising, to discuss the benefits of regenerative agriculture. Seleyn talks about why industry leaders need to come together to promote regenerative ideas, common concerns from businesses considering the change, and what she hopes for the future.

In this episode we learn: 

  • Seleyn DeYarus describes how she is bringing industry leaders together to promote regenerative agriculture
  • The three biggest impacts to the planet: transportation, clothing, and agriculture
  • How organizations have embraced holistic practices since Seleyn began Regenerative Rising
  • What are the most common concerns from companies considering a holistic business approach?
  • Elevating feminine leadership
  • Pivotal moments on the path to building Regenerative Rising
  • Why Seleyn chose love instead of fear on her cancer journey
  • What’s next for Regenerative Rising?
  • Trends that Seleyn is watching
Gooder Podcast

Coming Together to Create Change featuring Seleyn DeYarus, Regenerative Rising

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About Seleyn DeYarus

Seleyn DeYarus is the Founder and Executive Director of Regenerative Rising. She is recognized for helping galvanize the global regenerative movement. She brings together thought leaders from business, civic, academia, and agriculture networks for shared solutions to extractive models in the food, fashion, and beauty industries. Seleyn designs experiences to accelerate commitments to social and environmental justice, climate action, and building a regenerative economy.

From 2009 to 2016, Seleyn served as CEO of Best Organics Inc, a certified B Corp and a leading online organic gift box and brand promotion company. Best Organics worked with social-mission-guided organic brands from across the USA to grow consumer awareness about healthy lifestyle brands one gift at a time. It was sold in June 2016 to Dave Noel, founder of Organic Bliss Baking Company.

LinkedIn Seleyn DeYarus : https://www.linkedin.com/in/seleyn-deyarus-3710126/

Website : https://regenerativerising.org/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Empowering Women Entrepreneurs featuring Natasha Case, Coolhaus

Most people have dreams that they are too afraid to follow. Daunted by risks and an unpredictable path, they let their passions fall to the wayside. But what happens when you decide to step up and make those dreams happen?

Natasha Case had a stable job as an architect with Disney Imagineering. However, she had a dream to make a bigger impact than just amusement parks. She started by making ice cream sandwiches to comfort people during the recession of 2009. Encouraged by her partner and the success of an ice cream truck at Coachella, Natasha decided to pursue an entrepreneurial path. Now her passion for food and architecture works together to create amazing ice cream novelties and empower fellow women to follow their dreams.

In this episode of the Gooder Podcast, host Diana Fryc sits down with Natasha Case, Co-founder of Coolhaus and President of Brand Experience at The Urgent Company, to discuss how her brand is making a difference. Natasha talks about the mission of Coolhaus, how her architecture background helps the company, and the recent acquisition by Perfect Day.

In this episode we learn: 

  • Natasha Case describes what sets Coolhaus apart from other ice cream brands
  • How Coolhaus combines Natasha’s passion for architecture and food
  • Natasha discusses her time with Disney Imagineering
  • The Coolhaus mission: empowering other women to follow their dreams
  • The new possibilities unlocked by Perfect Day’s recent acquisition
  • How Natasha managed to keep the Coolhaus team intact through the acquisition
  • Big milestones that Natasha is proud of
  • What’s next for Natasha?
  • Why Natasha is pushing towards more dairy-free products
Gooder Podcast

Empowering Women Entrepreneurs featuring Natasha Case, Coolhaus

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About Natasha Case

Natasha Case is the Co-founder and President of Brand Experience at Coolhaus, the leading women and LGBTQ-founded and led ice cream brand in the country. Natasha has been listed on Forbes’ “30 under 30 Food & Beverage,” Zagat’s “30 Under 30,” LinkedIn’s “10 under 35 for Food & Leisure,” “10 Most Successful Women in Business” by Leaders Globe, and was recently named UCLA “LGBTQ+ 2019 Alum of the Year.” She has been featured in many national publications like Entrepreneur, LA Times, and Bon Appetit. She also co-hosted her own podcast, Start to Sale through Eater/Vox Media.

Natasha is devoted to leading Coolhaus’ social mission of inspiring the next generation of women and LGBTQ founders, entrepreneurs, and creators of diverse backgrounds. Natasha has partnered with Black Girl Ventures to create ice cream to raise funds for entrepreneurial grants. She is also committed to teaching courses and attends frequent public speaking engagements to push the envelope for the next generation.

LinkedIn Natasha Case : https://www.linkedin.com/in/natasha-case-4508b759/

Website : https://cool.haus/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Honest, Elevated, Better-For-You Booze featuring Alexi Cashen, Elenteny Imports and St. Hildie’s Spiked Tincture Tonics

The better-for-you alcohol industry is booming. But just how good-for-you are these products?

Some products boast low calories. Others boast “all-natural” ingredients. But they usually have added sugar, and most of them have low-quality ingredients and artificial flavoring. Where is the drink with great taste and great quality? Where can you find a drink with ingredient integrity?

In this episode of the Gooder Podcast, host Diana Fryc is joined by Alexi Cashen, Co-founder and CEO of Elenteny Imports and Founder and Chief Revenue Officer of St. Hildie’s Spiked Tincture Tonics, to discuss what sets her drinks apart. Alexi talks about the mission of St. Hildie’s, how she is helping other companies handle distribution and logistics with Elenteny Imports, and why she is passionate about changing the alcohol industry.

In this episode we learn: 

  • Alexi Cashen shares the inspiration that started Elenteny imports
  • How has the alcohol industry changed in the last few years?
  • Why it’s become more difficult to import products to the US
  • How St. Hildie’s Spiked Tincture Tonics is changing the better-for-you booze category
  • What are the barriers to women’s leadership in the alcohol industry?
  • How Alexi is opening up more opportunities for women
  • Changes in consumer trends
  • Alexi gives a shout-out to other powerhouse female leaders in the alcohol industry
Gooder Podcast

Honest, Elevated, Better-For-You Booze featuring Alexi Cashen, Elenteny Imports and St. Hildie’s Spiked Tincture Tonics

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About Alexi Cashen

Alexi Cashen is the Co-founder and CEO of Elenteny Imports, a wine distribution and logistics business. She was instrumental in growing the business to over eight figures in revenue. She is also the Host of the Alexi Cashen Podcast, where she features leaders from the wine and spirits industries, many of which she has helped launch and manage. In her spare time, Alexi became Founder and Chief Revenue Officer of St. Hildie’s Spiked Tincture Tonics, which launched in 2021.

Alexi is celebrating 20 years of experience in the food and wine industry. Her career is marked by a wealth of roles in hospitality, retail, wholesale, and supplier positions. She started out in the restaurant industry in her home state of Colorado before moving to New York City to season her career.

Guests Social Media Links: 

LinkedIn Alexi Cashen : https://www.linkedin.com/in/alexi-cashen-5b70a946/

Website: https://alexicashen.com/

Show Resources: 

Sponsor for this episode…

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Healthier Food for the Masses featuring Erin Baker, Erin Baker’s Wholesome Baked Goods

When you have a packed schedule, breakfast is usually one of the first things to get thrown off your agenda. If anything, people just grab a quick muffin or Pop-Tart on their way out the door. They have natural flavoring, so they’re healthy… right?

Unfortunately, most “natural flavorings” aren’t as natural as they seem. Companies only have to meet a few basic requirements to be able to write “natural flavoring” on their labels. Most of the time, that natural flavoring is just oil and sugar — a combination that the average American palette has been conditioned to expect. While this may create tastier foods, it certainly makes them less nutritious. That’s why Erin Baker is busy creating wholesome baked goods like the Breakfast Cookie, so you can have a healthy start to your day — on the go.

In this episode of the Gooder Podcast, host Diana Fryc is joined by Erin Baker, President and Founder of Erin Baker’s Wholesome Baked Goods, to discuss how she is offering a better-for-you breakfast for everybody. Erin tells the story of starting the company, how she is helping struggling youth in the Boys & Girls Clubs, and why she is passionate about ingredient integrity.

In this episode we learn: 

  • Erin Baker shares how she started changing breakfast one oatmeal cookie at a time
  • Staying laser-focused on your mission
  • Why ingredient integrity matters
  • The truth about “natural” flavoring
  • Why does controlling the manufacturing matter to Erin?
  • How Erin has become a mother to hundreds of kids by donating food and books to the Boys & Girls Club
  • Staying motivated through challenging times
  • Advice for entrepreneurs: if you’re not bursting with joy over what you’re pursuing, it’ll be hard to maintain long-term
  • What would Erin like to change about the food industry?
Gooder Podcast

Healthier Food for the Masses featuring Erin Baker, Erin Baker’s Wholesome Baked Goods

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About Erin Baker

Erin Baker is the President and Founder of Erin Baker’s Wholesome Baked Goods. Erin has turned her love of wholesome ingredients into a thriving business that hand bakes and distributes breakfast goods and snacks all around the country. Erin Baker’s® most famous offering and the genesis for the company is The Original Breakfast Cookie, created in 1994. A full meal in itself, Erin created the innovative concoction as a spin on the healthy oatmeal cakes her mother baked and sent her to school with every day.

In addition to baking with integrity, Erin and her team give back to the community. For over 10 years, they have donated 10,000 breakfast cookies a month to 18 Boys & Girls Clubs in Western Washington. So far, they have donated 975,000 — and they’re just getting started!

Guests Social Media Links: 

LinkedIn Erin Baker : https://www.linkedin.com/in/erin-baker-83645a168/

Website: https://erinbakers.com/

Show Resources: 

Sponsor for this episode…

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
all Insights

Empowering Women Presenters featuring Andrea Heuston, Artitudes Design

Speakers need help — even when they don’t know it. What are the keys to a successful presentation?

There’s a number of factors that come into play — but a flawless design sure doesn’t hurt. Andrea Heuston started Artitudes Design to help speakers create impactful presentations that say exactly what they need to. Plus, she coaches speakers on how to connect with their audience and leave a powerful impression. Now that most events are virtual, it takes considerable effort to claim someone’s attention above the sound of kids running around, dogs barking, telephones ringing, and notifications buzzing. How does she do it?

In this episode of the Gooder Podcast, host Diana Fryc is joined by Andrea Heuston, CEO and Founder of Artitudes Design, to discuss how she is empowering speakers — especially women speakers. Andrea talks about the beginning of Artitudes, tips to create a stellar presentation, and how she is empowering women through the Lead Like a Woman Show.

In this episode we learn: 

  • Andrea Heuston shares how Artitudes Design was born
  • Why Andrea started the podcast Lead Like a Woman Show
  • Tips for interacting with an audience at virtual TEDx events
  • How Andrea helps people prepare to speak
  • The continuing effort to empower women in business
Gooder Podcast

Empowering Women Presenters featuring Andrea Heuston, Artitudes Design

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About Andrea Heuston

Andrea Heuston is the CEO and Founder of Artitudes Design. Artitudes Design is a full-service graphic design firm that develops award-winning design solutions for individuals, small businesses, corporations, and enterprise clients. They create compelling, executive-level presentation design for nonprofits, consumers, corporations, retail, finance, press, analysts, and internal staff.

Andrea is also a TEDx speaker coach, Host of the Lead Like a Woman Show, and the #1 Best-Selling Author of Stronger on the Other Side: The Power to Choose. She is currently a Board Member for Entrepreneurs’ Organization and was previously on the board of Encompass and Olive Crest.

Guests Social Media Links: 

LinkedIn Andrea Heuston: https://www.linkedin.com/in/andreaheuston/

Website: http://andreaheuston.com/

Show Resources: 

Sponsor for this episode…

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana