As an expert brand management and marketing leader, Kimberly Lam joins me to talk about her extensive experience developing both lifestyle and consumer packaged goods brands on a global scale. She has spent her career leading iconic brands, including Coca-Cola, Marriott, Delta and American Express. At all different intervals of her career, she has experienced changing business landscapes and accelerated growth for brands such as Chobani, which set out to create a new CPG category. Kimberly is currently the Marketing Director at Sanzo, where she is elevating the company’s mission of bridging cultures through authentic Asian flavors. On today’s Gooder podcast, Kim shares her career journey, including the lessons she learned and the impactful moments that shaped her life’s work.
Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
-Overview of the Sanzo brand story and what makes them unique in the beverage space.
-Impactful moments and decisions that shaped a different career path.
-Courage to follow your intuition and do things differently.
-Advice on non-linear careers and creating meaningful moments throughout the journey.
ABOUT THE GUEST
00:00 | Introduction
01:15 | Lychee or Lei-chee?
04:08 | Celebrating Sugar-Free Asian Flavors
06:39 | Bridging Culture
07:36 | Product Attributes & Value Propositions
10:07 | Non-Linear Career Moves
14:40 | Impactful Partnerships In Business
19:46 | Intentional Career Choices
21:49 | Instrumental Mentorship
22:39 | The Importance of Mission-Driven Work
25:38 | Non-Conventional Career Choices
31:10 | Expanding & Growing A Brand
32:15 | Retail & Digital Trends
33:55 | Admirable Women In CPG
34:58 | Learn More About Kimberly Lam & Sanzo
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media